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Cause Marketing – Good Business for Small Businesses

Cause Marketing Word Cloud

Today consumers are not only price conscious, they’re socially conscious as well.  With so many options on where to spend, consumers want to make sure they’re giving their dollars to businesses that have a purpose. Customers want to know that you share their desire to make the world a better place.  If your business isn't supporting a cause, you risk losing your customers to a competitor who is. 

 Cause marketing by the numbers:

A Small Business in a Big Google World

Google Plus Your World

“People influence people. Nothing influences people more than a recommendation from a friend.”    -Mark Zuckerberg

Display Advertising: Capturing New Customers

Display Advertising

Building brand awareness – making sure consumers are familiar with the life and availability of your product is a key part of a complete web presence for your local business.

The Power of Storytelling – Sponsored Content

Sponsored Content

You’ve no doubt heard the truism that everyone has a story to tell, and nowhere is that more true than with businesses of all sizes and scopes. Chances are, if you started your own business, run a business, manage services or make a living doing or selling something to someone else, you’ve got even more than one story to tell: Do your potential or current customers know how long you’ve been in business? Do they know that you’re an expert at what you do? Do they know the multitude of ways you might be able to help them? Do they know how you stack up against the competition? Do they really know you?

Opening Your Doors to the Digital Marketplace

Responsive web design

It’s not an original thought to ramble on about the company website as the digital storefront, the hub of all your online marketing efforts, or a cliché metaphor like “the foundation of the house.” In reality, this notion has become fact. The website is the online storefront. However, now that web presence has become ubiquitous, it’s hard to differentiate yourself from the competition based upon a flashy website. Your products and services have to do the differentiating. Furthermore, providing a consistent user experience for those who inquire about your products and services is crucial.

Readers Choice – You’re A Winner, Now What?

Readers Choice

Last week we published our 19th annual Wicked Local Readers Choice Awards.  Congratulations to the more than 20,000 establishments throughout Eastern MA who were chosen by local consumers as the best in their town or region. 

Overwhelmed with your online marketing? 4 Steps To Get You Started

Online Marketing Help

In today’s day and age, advertising has taken on a whole new meaning. With the internet taking over traditional forms of advertising, a lot of questions are left for the business owner on what to do, how to do it, and the time it might take.

It's (Holiday) Already? Seasonal Marketing for your Business

Holiday Advertising

How many times have you been at the grocery store in August, stopped in the candy aisle and exclaimed “Halloween candy? Already?!” Each year, the shopping seasons seem to be more and more rushed. Christmas decorations in September, swim suits in February and Back to School before school is even out for summer vacation has become the norm. Retailers want to get ahead of the curve, beat the rush and make sure THEIR products are front and center. Pay close attention to that Best Buy ad you see in September for their new camera with the super human lens.  That just might be their feature product on their Black Friday ads.

Putting the SM in SMB: Social Media Tips for Local Businesses

Free Online Consultation

How does a business stand out in the crowded marketplace? How does a small shop compete against the giant corporation with 20 satellite offices? Like people, businesses have personalities—we just call them brands. Consumers make purchasing decisions based on the basic economics of supply and demand, but don’t think that personality (read: branding) doesn’t play a part for businesses of all sizes.

So You Got A Review Online...Now What?

Free Online Consultation

If you’re a business owner, there’s a good chance people are talking about your business online. For both the good and the bad, we’ve talked about committing to reputation management and monitoring, and how being aware of how your brand is perceived by consumers is extremely important.

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