Blog

Strengthen Your SEO in 8 Steps

Posted by Nick Pizzolato on Wed, Jan 17, 2018 @ 01:21 PM

Search engines are most likely the way new customers will find your business. The higher your business appears as a search engine result, the higher the probability it will be clicked on. Here are eight ways you can strengthen your website’s search engine optimization (SEO).

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Tags: Digital Advertising, Digital Marketing, Wicked Local

Campaigning for Readers Choice Votes

Posted by Nick Pizzolato on Mon, Jan 15, 2018 @ 01:19 PM

Voting for the 2018 Readers Choice Awards begins today! During the next four weeks, there are a variety of ways you can encourage customers to vote for your business.

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Tags: Readers Choice, Wicked Local, Customer Engagement

Net Neutrality and Your Business

Posted by Nick Pizzolato on Wed, Jan 10, 2018 @ 01:15 PM

Back in December, the Federal Communications Commission (FCC) rescinded the internet usage rules known as “Net Neutrality.” It was an emotionally charged political issue that caused outrage and sparked debate. Rescinding these rules could have a major impact on internet usage, and small businesses could be seriously impacted by this as well.

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Tags: Small Business, Wicked Local, News & Trends

Facebook's Business Recommendation Feature

Posted by Nick Pizzolato on Tue, Jan 09, 2018 @ 01:17 PM

As digital communication between consumers and businesses becomes more fluid, it’s important for customers to be able to easily share your business’s information. Social media has become an important tool for connecting businesses to customers looking for the products and services they offer. In fact, a new Facebook feature has made sharing your business’s information easier and more dynamic.

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Tags: Social Media, Wicked Local, Customer Engagement

Pushing Your Business to be a Readers Choice Winner

Posted by Nick Pizzolato on Thu, Jan 04, 2018 @ 01:09 PM

The Readers Choice Awards are about to begin! For 23 years, they have given consumers a way to vote for their favorite community businesses.

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Tags: Readers Choice, Wicked Local, Customer Engagement

Preparing Your 2018 Marketing Calendar

Posted by Nick Pizzolato on Wed, Jan 03, 2018 @ 01:16 PM

The new year is here! The 2017 slate is wiped clean and it’s time to prepare your 2018 marketing strategy. This is a great time to flip forward through the calendar and plan the dates for your upcoming promotions.

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Tags: Small Business, Wicked Local, Customer Engagement

Forecasting the Marketing Trends of 2018

Posted by Nick Pizzolato on Thu, Dec 28, 2017 @ 12:58 PM

Throughout the year, marketing trends emerge that set the tone for consumer engagement. These trends are driven by technology and the needs of customers. Some, like video, continue to grow each year with increased demand while others fade out. Here are three emerging marketing trends to look for in 2018.

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Tags: Digital Marketing, Wicked Local, Customer Engagement

Five Print Marketing Facts You Can Use

Posted by Nick Pizzolato on Tue, Dec 19, 2017 @ 02:11 PM

Advertising your business in print is a great way to engage with customers. Here are five print marketing facts to help your business.
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Tags: Wicked Local, Infographic, Print

The Top Marketing Trends of 2017

Posted by Nick Pizzolato on Mon, Dec 18, 2017 @ 02:22 PM

Every year, there are new developments in marketing that become popular and difficult to ignore. In 2016, the use of augmented reality became relevant when Pokemon Go was introduced. While the app became less popular, it created a new marketing opportunity for businesses to engage with consumers. Here are some of the most important marketing trends of 2017.

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Tags: Small Business, Digital Marketing, Wicked Local, News & Trends

Preparing Your Business for the 2018 Readers Choice Awards

Posted by Nick Pizzolato on Thu, Dec 14, 2017 @ 01:01 PM

A new year means that it’s time to name new Readers Choice Award winners. On January 14, 2018, the polls will open and Wicked Local’s 2018 Readers Choice Awards will invite consumers to vote for their favorite community business.

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Tags: Readers Choice, Digital Marketing, Wicked Local, Print