Blog

Marketing to Different Demographics

Posted by Nick Pizzolato on Mon, Nov 20, 2017 @ 02:16 PM

Your marketing strategy may differ depending on the customer demographic you are trying to reach. Here are five tips to keep in mind while developing a marketing campaign.

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Tags: Digital Marketing, Wicked Local, Infographic

Do's & Don'ts of Email Marketing

Posted by Nick Pizzolato on Fri, Nov 17, 2017 @ 01:06 PM

Here are some do's and don'ts to read before you start an email marketing campaign.

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Tags: Small Business, Wicked Local, Infographic, Email Marketing

8 Ways to Build Great Email Marketing

Posted by Nick Pizzolato on Thu, Nov 16, 2017 @ 01:21 PM

Email marketing is a great way for your business to engage with new and existing consumers. You have an opportunity to create a buyer’s journey with a message that offers a promotion, which could lead to their interest in other products you offer. Here are eight rules for crafting a successful email marketing message.

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Tags: Small Business, Digital Marketing, Wicked Local, Email Marketing

Marketing Your Business to a Digital News Audience

Posted by Nick Pizzolato on Wed, Nov 15, 2017 @ 02:12 PM

Every year the number of consumers who read the news continues to transition from print to online. By understanding who is reading the news online, your business can prepare a strategy to engage those customers.

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Tags: Small Business, Digital Marketing, Wicked Local, holiday

6 Black Friday Facts

Posted by Nick Pizzolato on Thu, Nov 09, 2017 @ 01:17 PM

Here are six facts about Black Friday to keep in mind this holiday season.

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Tags: Seasonal Marketing, Small Business, Wicked Local

Ways to Prepare for Small Business Saturday

Posted by Nick Pizzolato on Wed, Nov 08, 2017 @ 01:06 PM

Small Business Saturday was created by American Express as a way to market their services to local retailers. However, in the last seven years, it has become a grassroots movement to celebrate and promote the importance of shopping local, regardless of what credit card you use. If Black Friday is about once-in-a-year deals, Saturday has become a day to celebrate small businesses.

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Tags: Seasonal Marketing, Small Business, Wicked Local

Build a Holiday Marketing Strategy that Connects with Shoppers

Posted by Nick Pizzolato on Mon, Nov 06, 2017 @ 01:10 PM

The holiday rush is right around the corner, and that means your business needs a marketing plan focused on reaching this eager audience as they prepare to shop. The question is what is the best way to reach these potential shoppers? Evidence suggests that print media platforms are the best way to engage them with ads they will see and act on.

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Tags: Seasonal Marketing, Wicked Local, holiday

Consumers Feast on Ads in Thanksgiving Publications

Posted by Nick Pizzolato on Mon, Oct 30, 2017 @ 12:59 PM

Black Friday, the unofficial start of the holiday shopping season, is almost here. While you expect your business to be busy during the next few weeks, you may be looking for ways to connect with consumers. The Thanksgiving edition of your local paper offers you the opportunity to connect with an audience. This historically extra-large publication puts your business in a position to attract a large number of readers interested in your sales and promotions.

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Tags: Seasonal Marketing, Wicked Local, Print

5 Ways to Engage with Customers in Surrounding Communities

Posted by Nick Pizzolato on Fri, Oct 27, 2017 @ 12:17 PM

Here are five ways your business can reach out and engage with customers in surrounding communities.

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Tags: Digital Advertising, Digital Marketing, Wicked Local

Three SEO Tips That Won't Cost You a Dime

Posted by Nick Pizzolato on Wed, Oct 25, 2017 @ 01:36 PM

Your placement on a search engine results page determines how much traffic could be driven to your website. Managing this can be an imperfect science that requires constant trial and error to find the right solution. Organic search results depend not only on your keywords, but the keywords other businesses use as well. While search engine optimization (SEO) strategies are always in flux, here are three ways you can strengthen yours for free.

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Tags: SEM, Digital Marketing, Wicked Local