Blog

7 Facts About Video Marketing

Posted by Nick Pizzolato on Thu, Jun 22, 2017 @ 02:12 PM

Here are seven facts about how video marketing helps your business engage with more customers.

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Tags: Digital Marketing, Wicked Local, Video

Boosting Online Visibility with Ad Enhance

Posted by Nick Pizzolato on Wed, Jun 21, 2017 @ 02:00 PM

Advertising in print presents a great way to connect with an engaged audience, and helps spread your message. While this is an important market, it’s imperative to promote your business online as well.

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Tags: Digital Marketing, Wicked Local, Print

Building Content for Your Business

Posted by Nick Pizzolato on Tue, Jun 20, 2017 @ 01:43 PM

One of the most popular sayings in advertising is, “content is king.” The more information you provide to customers about your business, products, and services, the easier it is for them to feel connected to your brand.

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Tags: Wicked Local, Customer Engagement

Advertising on Facebook

Posted by Nick Pizzolato on Mon, Jun 19, 2017 @ 01:18 PM

Social media engagement is growing every day and more businesses continue to incorporate social networking into their marketing strategy.

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Tags: Social Media, Digital Marketing, Wicked Local

Greeting Customers Through a Retargeting Strategy

Posted by Nick Pizzolato on Thu, Jun 15, 2017 @ 12:58 PM

Most marketing strategies have one thing in common: repetition. Finding ways to display and announce the name of your business to consumers is an effective way to make an impression. You see this strategy used in print, on TV, and in radio ads, but your digital ads can also become a tool for brand recognition as customers use the internet.

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Tags: Digital Advertising, Digital Marketing, Wicked Local

5 Reasons Why Your Business Should Use Live Chat

Posted by Nick Pizzolato on Wed, Jun 14, 2017 @ 02:03 PM

Live chat offers consumers a chance to ask questions about products and services when they visit your digital store. Here are five reasons why your business should use live chat.

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Tags: Digital Marketing, Wicked Local, Customer Engagement

Conducting a Customer Survey to Grow Your Business

Posted by Nick Pizzolato on Tue, Jun 13, 2017 @ 01:56 PM

One of the best ways to evolve your business in the local marketplace is by turning to your customers and asking them what they want.

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Tags: Wicked Local

Learning the Lingo: Omni-Channel Marketing

Posted by Nick Pizzolato on Thu, Jun 08, 2017 @ 01:09 PM

Consumers are exposed to advertising when watching TV, listening to the radio, riding on public transportation, visiting websites, or playing games on a smartphone. It’s hard to think of a place where a marketing campaign can’t reach a customer. It may seem like all of these mediums would overload consumers, but actually, when working together they can become a strong tool to enhance your business.

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Tags: Wicked Local, Learning the Lingo, Marketing

Marketing to Millennials

Posted by Nick Pizzolato on Wed, Jun 07, 2017 @ 01:34 PM


As time passes, businesses need to adapt their marketing strategy. Right now, baby boomers are the largest consumer group, while millennials have just begun to start spending. Boomers feel comfortable with ads that market to them as consumers, while the younger generation want companies that work to engage them. The two groups, separated by about thirty years, share almost none of the same buyer attitudes, but your business will need to find ways to cater to both of them.

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Tags: Wicked Local, Customer Engagement, Marketing

Marketing Your Readers Choice Award

Posted by Nick Pizzolato on Tue, Jun 06, 2017 @ 01:50 PM

In a few weeks, the 22nd Readers Choice Awards will be published online and in print, giving your business a great opportunity to celebrate winning your award. Being selected by the community as a Readers Choice Award winner is a great honor because it demonstrates that you have the trust and respect of our customers. Now take this great honor and celebrate it!

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Tags: Readers Choice, Wicked Local