Creating social media campaigns that will inspire audience participation can be a struggle. Even if your business is followed by hundreds of people, you can’t always control who is going to be looking at their feed and who will see your post. A great way to help spark interest in a campaign is to use the excitement that a national holiday produces.
The 4th of July is a great holiday to build a social media campaign around. Use the days before to plan what sort of posts you’re going to make. Will you try to create interest that your store will be open? Will you try to position your business as a social media leader? Maybe you’re just looking to engage with your fan base. Your campaign should not only try to stand out but also tie in closely with the emotion and celebration of the day.
Here are 12 ideas that you can use for your own social media campaign for this 4th of July, or any summer festival your community participates in.
Ideas for a Social Media Campaign
1) Create a Hashtag That’s Unique to Your Business
Any business can write #Happy4ofJuly as their social media post, you need to find a hashtag that will make your message personal. Try, “#(BusinesName)Celebratesthe4th” or something clever depending on your company’s name.
2) Start a 4th of July Meme
Be creative and think up an unique 4th of July meme. Take a photo and give it a funny caption to engage with your audience and ask them to share images of their own. If you don’t know what a meme is, we wrote this blog post to explain what they are.
3) Show Your Support for a Cause or a Charity
Try to build engagement through supporting a charity. You could try to get people to come to your store by pledging a percentage of all profits will go to a charity. Also, try to build social engagement and pledge a dollar amount for every 10, 20, 50 times a message is retweeted.
Make Your Business a Social Media Leader
4) Promote a Sale in your Store
If you are going to be open on the 4th of July, it may be a good day to try and promote a one day sale for customers who follow you. Take pictures of some of your most popular items or items that will be a part of the promotion. Show consumers what they could be purchasing at a discount.
5) Share Pictures from Your Store’s Celebration
A lot of people assume that stores are closed on the 4th of July. So if you plan to be open, let people know. Share a picture of your staff wearing red, white and blue and announce your hours for the day. Post updates throughout the day featuring items you think vacationing customers may want.
Engage With Your Audience
6) Most Patriotic Pet Photo
People love pet photos. Especially photos of pets dressed up in a costume or being part of a celebration. Ask your followers to share photos if they’ve dressed their pet in red, white and blue.
7) Share Your Favorite Picnic Recipe Ask your followers who makes the best potato salad, then tell them to share a photo of the finished product. The recipe doesn’t have to be potato salad, but any fun summer dish.
8) Tweet a Picture of the Perfect Cheeseburger
Or BBQ chicken, BBQ ribs, or veggie burger. Ask your fans what they’re eating for the holiday and then see if they will send photos of their favorite type of food.
9) Share a Video of you Cooking a Burger Using Hyperlapse
One of my favorites apps is Instagram’s Hyperlapse. It allows you to record a video as you normally would, but it will be formatted as a high speed video. You can turn cooking a burger in six minutes, into a fun 15 second video.
10) Share Photos from a 4th of July Parade
Does your town have a parade and does it go past your business? Take photos of the parade and share them online. Encourage your followers to take pictures of the parade and share them on their page or with a specific hashtag.
11) Favorite Cookout Game
Ask fans what their favorite 4th of July game is and see if they’ll share photos or video of the game. See if you can start a poll to measure if badminton, volleyball or horseshoes is the most popular game.
12) Ask Followers, “What does the 4th of July Mean to You?”
The Fourth of July is a very symbolic holiday that many Americans celebrate with gusto. Show your followers that you not only celebrate the holiday but also share their enthusiasm for it. Your competitors may be taking the day off from updating social media, so use this opportunity to stand out and create engagement.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at email@example.com.
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