The key to running a successful social media campaign is engaging with as many consumers as you can. Businesses that have social media accounts can instantly communicate with their customers to share promotional messages. These posts can encourage customers to shop at your store and share the promotion with their friends. The success of your campaign increases as more people see and share your content.
Although Facebook may have the highest number of monthly users, your promotion may only be seen by a small fraction of those people. Some of your fans may have a very secure Facebook page that restricts who can see what they post. Twitter, however, offers a social media marketer the opportunity to reach all users at once.
The people who follow your business on Twitter will see your message and are more likely to share your promotion with their followers. But how do you attract the attention of potential customers? There are a few ways to promote your business (for free) using Twitter, and we share them in our whitepaper, "Top Ways You Can Use Facebook, Twitter, and LinkedIn for Your Business." Download it today and start building your Twitter marketing campaign.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.