The most important element of customer service, is creating a positive impression with a consumer. This leads them to trust your business and think of you first when they need a solution. Certainly, the service you provide to a customer is the best way to build this relationship, but to create the spark of engagement, a promotion will help get their attention.
Promotions are tools that you can use to build excitement and interest in your brand. The key to using promotions in your marketing campaign is making sure they connect with your audience. Here are three promotions you can use to create engagement.
1) Photo Contests
As smartphones become more popular, and their cameras become more advanced, taking and sharing photos is becoming a common activity. Social media platforms are making photo uploads easier and encouraging creativity with editing and collage creation mobile apps. Users want to share their memories with their friends, and by running a photo contest you are able to leverage this desire into consumer engagement. People want to be recognized and celebrated for their entries, so offer a prize to the best photo and share it with your audience.
The simple sweepstakes is a classic way to excite customers about your business, collect user information and build engagement. Create a virtual or physical form and ask customers to fill it out. If their name is selected at the end of the contest, they win the prize.
We’ve written before about how popular and useful quizzes are. For instance, SumoBuzz reported that 8 out of the 10 most shared types of digital content were quizzes. You’ve seen them on social media, and have probably taken one or two due to their viral popularity.
Your business’s quiz isn’t designed for users to just enjoy themselves, you build the questions and answers around products and services that you offer. By the end of the quiz you have painted a picture of your business and what you offer.
Using promotional tools to market your business online creates consumer awareness and engagement. They show your personality and that you want to be a part of the community. Offering prizes or recognition can lead to consumer growth, but most importantly trust. So when they have a problem, your business will be the first one they think of for the solution.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, sending facts, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.