People like reading good news. And there’s no better news than reading that the business they frequent is involved with charitable giving. Cause marketing is a great way to show your community that your business cares and wants to be involved with local and national charities.
Although cause marketing is advertising for your business, don’t think of it in the conventional sense of how you normally market your business. You’re not promoting a sale or showcasing an item. You are sharing that your business is taking part in something greater than itself.
Here are three ways your business can take part in cause marketing.
Be Active on Social Media
If there’s one thing we can learn from the ALS Ice Bucket Challenge, it’s that social media is a great way to participate in cause marketing. The ALS Challenge raised over $100 million dollars in 2014, with a campaign that started as a grassroots movement and reached global success.
Your business doesn’t have to announce how much they donated or reveal if they are an official partner. All you need to do is put your business on center stage by posting about the organization you support and what you are doing to support it.
Offering Space in Your Store to a Charitable Organization
There's no better way to show people that you are deeply involved with philanthropy then allowing an organization to come to your store. Everyone knows that every square foot of your business is valuable real estate, so having your charity of choice in the store and interacting with customers shows your commitment to a cause.
Tell Your Story
The best way to build trust with anyone is to be honest. Let people know why you are supporting this charity. Do you have a personal connection to the charity? Share your story. You can do this with a sign at the business, a post on social media or by taking an ad out in the paper. Let people know what motivates you to support a cause, and why they should support it too.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.