Customers are looking for businesses that they can connect with. People are looking for brands that have personality and are looking to engage with them. Businesses that have conversations with consumers instead of talking to them are generally more successful and reach more people. When you reach out to shoppers and start a dialogue, you can also showcase your products, services, and your appreciation toward them.
1) Be where your customers are. If you have a twitter account that you promote and post on regularly but it doesn’t have nearly the amount of followers as your instagram account, start posting more on Instagram. It’s good to have these social feeds, but your social presence is only helpful if people are reading your message.
2) Talk to your customers. Ask them about a favorite type of product you carry or if there’s a service they prefer. Get personal and ask who they think will win an upcoming sporting event or if they are excited for a movie. You can even see what they like about a specific holiday. Valentine’s Day is a perfect example of a holiday that can spark consumer interest.
Some people see it as a day of romance with their significant other, some use it as a day to be thankful for their friends and families, and others can be very cynical about it. The truth is, it doesn’t matter what their answer is, because you are communicating with them. If this is a facebook message, like and comment on each person's response - try to start a discussion. Show them that your social media feed isn’t just a blank wall, but that it’s an extension of yourself and your business.
3) Listen to your customers. Don’t just engage with them; listen to them. If they offer you feedback on how you can help them, think of ways you can implement that change and acknowledge that you understand their concerns. It may not always be possible or plausible for you to adjust your business for customers, but at least they know you want to help them.
4) Be Concise. People’s attention spans are short, so you need to grab them,not bore them. Don’t include details that aren’t necessary to your message. Stick to the facts: Who, What, Where, When, and Why.
Creating a relationship with your customers starts with communicating with them openly and honestly. Give consumers a reason to connect with you and once they are engaged with you, show them how your business can provide solutions to their problems. The more love you show customers, the more likely they are to do business with you and recommend their friends to do the same.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at email@example.com.