Of all the marketing strategies, the most effective is word-of-mouth. Nielsen reported that 92% of consumers are more likely to believe personal recommendations from friends over any type of paid advertising. Building a strong relationship with customers will help convince people that you are a trusted expert, and inspire them to share their positive feedback. Here are some tips to help you grow a network of word-of-mouth advertisers.
1) Your Brand & Mission
There is nothing more important than the mission of your business. Make sure that your employees are as well informed about what your business represents as they are about the products and services you sell. The knowledge of your team will show customers that your business is a great resource to them and the community.
2) Be Welcoming
Customers will tell between 9 and 15 people about a bad service experience. Keep this in mind while interacting with each shopper. Have your team engage consumers in the same way they would want to be treated, providing them with expertise and personal attention. Give customers a reason to talk about how wonderful your business is.
3) Reward Loyalty
Give customers incentives to return to your business. 87% of consumers say they want to be part of a customer loyalty program. Develop a program for your customers, and make the rewards easy to obtain so every customer can take part.
4) Adapt Your Business
Research other local businesses that offer similar services and products and find ways you can make your business unique. Maybe you can streamline a customer service process or focus on supplying additional products and services that other businesses ignore.
Create an environment for customers where they will feel noticed and appreciated. Going out of your way to serve, help, and reward consumers creates the positive buzz that will have repeat customers singing your praises to the entire community.