One of the benefits of advertising your business online, is that there are many different types of ways to share your message. The variety of marketing styles offers a local business the ability to attract and engage with consumers and can make your advertisement a beacon.
Wicked Local websites are viewed by more than 2.8 million consumers on more than 160 websites. Our audience is your neighbors. The same people who visit your store, or hire your firm for work, read news on our local and regional websites. Your marketing can be a part of their weekly and daily information gathering experience.
Here are five more types of online advertising that Wicked Local offers.
1) Half-Page Ad
The half-page ad unit offers your business a spot on the homepage of any of our websites that cannot be missed. The ad is 300 pixels wide, the same width as a medium rectangle; and 600 pixels tall, the same height as a skyscraper. The ad fills in the visual space on the right side of the page and allows you to create a more crafted message to consumers.
2) Carousel Ad
Every Wicked Local homepage has a carousel that features the site’s top stories. A carousel ad inserts your ad into that scrolling marquee. As people wait to read what stories are trending for the day, they will see your business and may be interested to see what you are offering.
3) Custom Content/Native Advertising
Sometimes you have content that can't be shared in any sized ad unit. Native advertising, or custom content, is when businesses try to engage with users by sharing a story rather than a traditional visual image. The content can be a story about a change in trends that consumers should be aware of. Maybe a member of your team just gave a keynote address and you want to inform readers about why they were asked to speak. This is a chance to help you shape the perfect sales pitch and share it with customers.
4) Portrait Ads
Portrait ads offer a unique opportunity for businesses that want to share multimedia content. The top half of the ad shows a typical medium rectangle ad. The bottom half of the ad shows content that’s related. A video commericial you filmed or a slide show you’ve produced. It invites consumers to take an active role in learning about your content and business.
5) Background Ad
A background ad features your business as the wallpaper for Wicked Local sites. When people view a news site, they will see your business. Now the wallpaper doesn’t offer much room for ad content, but it does offer brand exposure across all pages for the that site.
Digital advertising offers businesses true diversity in the ways to engage with consumers, and tell their story. Experiment with a variety of online ads until you find the type of advertising that works best with your business.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.