According to Brightedge.com, desktop and mobile search engines provide different results 79% of the time. This discrepancy means that many businesses are not being found on mobile devices. Here are five ways you can fix this problem by optimizing your site for mobile search.
1) Build a Faster Website
Load times can affect how search engines review and rank your website. One way to decrease this time is by removing unnecessary HTML/CSS code. Deleting code that serves no purpose will make it easier for web browsers to process your page. You can also expedite your site’s load time by uploading your images to the size you’d like them to be viewed.
2) Share ALL the Content
3) Design with Mobile in Mind
Because of responsive design, your website’s layout should be similar across desktop and mobile devices. Design your site so that it’s easy for consumers to interact with it from any device. For instance, don’t add any elements that require Flash, because smartphones don’t process it. Also, create navigation that is “finger friendly” for people browsing while using mobile.
4) Name Every Page
Make sure all of the web pages on your website have accurate titles, page descriptions, and keywords. While this information may not seem as important as the content on your page, these are the details that search engines are looking for to help connect and categorize your site.
5) Announce Where You Are
In September of 2016, Google released the “Possum” update to their search engine algorithm. This update collects geo-information that is used by their map application and also alerts customers when they are close to your business. Include your address and business name to each page as part of the content and in the metadata as it will create more opportunities for search engines to find and index your website.
Last year, web traffic on mobile devices exceeded desktop computers by 57%. Now is the time to make sure your website is correctly optimized for search engines, so they can index your site correctly and get you a higher search ranking. The more accurate information is about your business on your website, the easier it will be for consumers to find you at home or on the the go.