Each year, millions of dollars are raised by participants who run the Boston Marathon to help raise awareness for organizations and specific causes. It’s an event that captures the attention and compassion of all residents of the Commonwealth and here are five ways your business can give to runners and their charities.
1) Sponsor a Runner
The most straightforward method of giving on Marathon Monday is for your business to donate money to a runner or a group of runners. These runners have been training all year and are looking for sponsors to help them raise money they have pledged to give to their charitable organization.
2) Contribute Profits to Local Charities
If you have a business on the marathon route, you know that your store will be busy throughout the day. Prior to the race, make connections with local charities or organizations that you support personally. Find a way that you can help raise money for them when you sell certain items on or around Marathon Monday.
3) Donate Merchandise to Runners
Training for a marathon isn’t easy or inexpensive. Running 26.2 miles requires a lot of physical dedication and financial investment from runners so that they can be ready for the race. Look at your inventory and see what you have to offer local athletes who will be participating. Ask local runners if they need running socks, sunscreen, shoelaces, hats, chapstick, or any other items to prepare for the race.
4) Offer an Item or Service to be Auctioned off for the Charity
Often, people look to raise money for their race team by holding a charity auction. Donate an item or experience that you think will bring in a high value to bidders.
5) Volunteer for the Boston Marathon
To support an event the size of the Boston Marathon, and the other events held by the Boston Athletic Association, thousands of volunteers are needed. Perhaps you or another employee can take a day off to help lend a hand. While you are volunteering, share photos or video of you on social media. Let people know that your business is helping out at the event.
The Boston Marathon is a tradition that becomes bigger and more popular every year. Being a sponsor or volunteer will help you be connected to the event and show your customers that you are active in supporting the community.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.