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7 Ways Your Business Can Celebrate Earth Day

Posted by Nick Pizzolato on Wed, Apr 22, 2015 @ 02:48 PM

7 Ways Your Business Can Celebrate Earth Day | Wicked Local Media Solutions

In 1970, Senator Nelson Gaylord organized the first Earth Day to help bring attention to the pollution that was happening. More than 20 million people across the United States took part and celebrated environmental protection. Since then, Earth Day has become an international day of education for environmental issues.

Here are seven ways your business can celebrate Earth Day every day.

1) Reusable Bags
As people recognize the natural resources needed to create paper and plastic bags, reusable bags are becoming more and more common. They are more durable and can be reused many more times than an average plastic or paper bag.

They are also a great way for you to advertise. By putting your business’s name or logo on the bag, it becomes a billboard for your business as a customer uses it to shop.

2) No Receipts
Not too long ago, this would’ve been something of a pipe dream. After all, how could people check their purchases and balance their checkbook without a receipt? Email has changed that. Businesses are now offering customers the option to receive a paper receipt or have the receipt emailed to them to save paper. Emailing a receipt reduces how much paper and printer ink is used.

3) Give Up Bottled Water
The United States consumes 50 billion bottles of water a year. It takes 17 million barrels of oil to produce a year’s worth of bottles. The plastic bottles, which don’t break down organically, collect in landfills and in our oceans. Instead of investing in bottles of water, encourage employees to use tap water and reusable water bottles. If you’re concerned about the safety of your water source, install a water filter to your faucet to help purify it. This will result in clean drinking water that is safe for you and the environment.

4) Recycle
Encourage your employees and customers to recycle. Have separate trash receptacles for bottles and cans, paper and trash.

5) Upcycle
Upcycling is when you donate items for someone else to reuse them or your purchase refurbished materials. When you have an old desk, chair or other piece of furniture don’t break it down for your trash pick up. See if you there are any local organizations that are willing to take the equipment fix it and use it. Sometimes the material can be reused and sometimes charitable organizations can earn money by recycling it at transfer stations.

6) Ask About Green Initiatives
Ask your vendors about if they offer any green products or initiatives. They may offer products that are biodegradable or made from recycled items. Integrating green products into any portion of your business can equate to huge efficiencies in the long term.

7) Advertise How Green You Are
Let your customers know when they enter the store about the steps you are taking to make the store as eco-friendly as possible. Not only does this show the commitment your store has to the environment and sustainability of the planet, but it also helps spread the word to your customers who may not be aware of what they can do. Customers look for businesses that take conservation seriously and will choose that business over a competitor.

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Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at npizzolato@wickedlocal.com.

Tags: Cause Marketing, Small Business