Email marketing is a great way for your business to engage with new and existing consumers. You have an opportunity to create a buyer’s journey with a message that offers a promotion, which could lead to their interest in other products you offer. Here are eight rules for crafting a successful email marketing message.
1) Create a GREAT promotion.
In order for consumers to interact with your message, you need to create value for them. Have a promotion ready that will make consumers want to click on the message to learn more.
2) Build Relationships
Not only do your emails need to show value, they also need to build a rapport with customers. Recipients of emails are likely to click on messages that are written to them and not about them.
3) Use Numbers to Keep Consumers Focused
Seeing a promotion that offers “40% off” an item has more impact than “forty percent off.”
4) Inspire a Feeling
Try to use words that evoke emotion or memories for customers in your messages. The better someone feels about a product, the more likely they are to purchase it.
5) Keep it Simple
Your message needs to be direct. Don’t tell a story about the promotion, say what it is and how it will effect a customer.
6) Make Access Easy
Give customers plenty of opportunities to take advantage of the promotion. Have a call-to-action (CTA) in a prominent place for consumers to find and engage with.
7) Have an Expiration Date
Your promotion needs to have an end date. This creates a sense of urgency to consumers and will hopefully inspire them to take action.
8) Don’t Stop the Conversation
Whether consumers take advantage of the promotion or not, don’t let this message be the last time your business engages them. If they become a customer - send a thank you note and promise future deals. If they don’t, send them another email to remind them of this promotion or others you may have in the future.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.