Taking your business to trade shows, expos, and community events can be a great way for your business to create consumer engagement. These events are designed to bring potential clients and companies together for the purpose of networking and finding solutions to existing problems.
At these expos you want to make sure that you are prepared to meet with as many interested parties as possible. Your conversations should be full of information about your business but also showcase your personality in order to build trust. Since exchanges at these business expos can be quick, the more tools you have at your disposal, the more likely you are to make an impression with a customer.
Here are eight ways you can make your business expo booth shine.
1) Have Signs that Announce Your Presence
It’s great that your business is being represented with a booth, but that doesn’t necessarily mean visitors know who you are. Having signs created that will help draw attention to your booth. Come prepared with a banner for your table that includes your business name and logo and a poster that describes what your business does. The signs don’t have to be flashy or expensive, but they need to communicate who you are and what your company does.
2) Bring Plenty of Business Cards
In an age where most communications are digital, having your contact information printed on a small index card seems weird. However, business cards are still the quickest and fastest way for you to exchange information with another person. They can be key to building a relationship with a potential customer after you meet them at your booth. Without business cards, you have to write out your contact information for every person you talk to. This is time consuming and it appears that you weren’t prepared to meet possible clients.
3) Free Giveaways!
People love receiving free gifts. If you want to attract folks to your booth, have something you can offer them to grab their attention. Having free keychains, stress-balls, pens, and other items that are branded with your company’s name and logo available will help attract foot traffic and spread your brand. It also creates a way to start a conversation with someone as they approach you about picking up the free gift.
4) Run a Contest
Another great way to create engagement is conducting a contest or raffle at your booth. Your prize should be of greater value than your free giveaway items and should require contestants to register with at least their name and email address. Select an item that will have a mass appeal like a gift certificate or a popular electronic tool. The more valuable your prize is, the more people it will attract in an attempt to win it. Even if you can’t have a conversation with everyone who registers to win, you at least have the ability to connect with them later.
5) Have a Visual Display
We’ve shared before that people are more attracted to images than to words, you can use this technique at your booth too. Create a video slideshow that you can have playing on a loop to draw people’s attention to your business. Select images that showcase the products and services you offer. Include pictures of your employees at work too. Show the customer the experience they could have with your business.
6) Create an Information Sheet
Have a handout ready at your booth that can explain the bare essentials about your company. Handing this to consumers who visit your booth can help reiterate your business’s mission for future reference.
7) Have a Laptop or Tablet on Display
Consumers expect businesses to have a web presence and to be active on social media. Having a laptop or a tablet at your booth that displays your website and social networks can help show that your business is professional and active online. You can also use laptops and tablets as another way to gather contact information from interested parties.
8) Be Positive
It can be a very long day participating in a business fair, expo or event. It takes a lot of work to prepare a booth for a day of networking. The most important thing to remember, throughout the course of the day is to stay positive and energetic. You’re selling your business to consumers but also to other businesses in attendance. It’s about networking and building relationships. Start a conversation. Find out about a potential client’s wants and needs. Discover how your business can help them fix their problems.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.
Related Content: Face-to-Face Marketing: Attending Expos, Festivals and Trade Shows