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April Blog Rewind: Engaging with Customers Through Digital Advertising

Posted by Nick Pizzolato on Wed, Apr 26, 2017 @ 12:43 PM

April Blog Rewind: Engaging with Customers Through Digital Advertising | Wicked Local Media Solutions 

In April the Wicked Local Media Solutions Blog focused on helping businesses understand how digital marketing can grow their brand. Advertising your business online can take many forms. Your business can buy traditional digital ads or decide to sponsor a full site takeover. Using social media, you can insert your marketing message into the feed of prospective consumers or promote your brand by sponsoring a quiz or another piece of digital content.

If you’ve missed any of our posts, here is our April blog rewind.

Learning the Lingo: Big Data Analysis

The phrase big data analysis may seem daunting and a little frightening. However, big data analysis refers to the act of merging shopper information you’ve collected and public consumer statistics to help you build a successful marketing strategy. This allows you to target specific customers and demographics more easily, and will offer you the opportunity to reach your audience more effectively.

Customer Engagement

One of the best ways to connect and engage with customers is by offering them an incentive to interact with your marketing message. You do this all the time by offering coupons and advertising special deals, but with consumers’ attention becoming drawn to more engaging pieces of content, your business should think about sponsoring different types of interactive marketing.

Planning Your Summer Advertising Campaign in the Spring

This summer, between vacationers who visit Massachusetts for recreation, and local residents who spend a little extra time out of the office, your business will be buzzing. The summer is about keeping customers happy and your business on track. Take time in the spring to create a marketing strategy that will free you up to focus on providing the best service possible during this time.

Finding an Influencer for Your Business

Every business has at least one special customer. That guest you can call by their name, and a quick shopping trip that can lead to a thirty minute conversation. While it’s great to have their financial support for your store, it’s even better when they can help influence other consumers to shop at your store too.

The Marathon of Marketing Your Business

Running a successful marketing campaign takes planning and plenty of training, in the same way an athlete prepares for a marathon. By slowly introducing your company to customers, and keeping your marketing message consistent, your business won’t be lost to customers and will become a trusted and recognizable brand.

Learning the Lingo: Site Takeover

A successful digital marketing campaign is measured by how many customers click on your ad. Creating the most amount of exposure possible for your ad will increase the traffic to your site and build brand recognition. A website takeover immediately draws consumer attention to your marketing campaign and increases your overall response rates.

The Basics to Buying Ads Online

Every year, the digital marketplace grows. Consumers are given new tools to make purchases easier and businesses are presented with new opportunities to reach customers. At the core of all of these advancements however, are websites. Your business can still find ways to reach customers using new web advertising techniques.

A Visual Guide to Advertising on Instagram

With 400 million daily active users and 95 million photos and videos shared every day, Instagram has become a popular medium for businesses to promote their products, services, and brand. Advertising on Instagram can help your business engage with new customers, build a larger fan base, or even direct people to your physical store. Instagram can be a great tool to help your brand engage with consumers.

Video Marketing by the Numbers

It's never been easier for small businesses to produce videos to share with consumers. Here are five facts about how successful video marketing can be.`

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Tags: Wicked Local, Customer Engagement