It wasn’t that long ago when internet searches could only be done by sitting down at your desk and connecting your computer into a modem. Now, it's easier than ever to gain access to the internet. In fact, Smart Insight just reported that over 80% of internet searches are done by smartphones. Which means that web searches are being done by customers at their desk, in their living room, inside stores, and whenever an idea crosses their mind.
With so many web users actively conducting searches on their phone, you need to make sure your business is in a position not to be ignored by them. According to Skillcrush, 40% of users will select another business if a website they are visiting on their smartphone isn’t mobile compatible.
You might not think that people are shopping via mobile devices, but, comScore reports that 4 out of 5 consumers shop on their phone. Designing a mobile site to work in tandem with your website requires double the effort to design and host it. However, by building a responsive website, your business only has to make one design and it will appear clear and sized appropriately for whatever device a consumer is using.
As summer fades away, there is going to be a lot of opportunity for businesses who specialize in home improvement to provide support in winterizing homes and property. Customers will be looking for painters, landscapers, and other home improvement services with their web searches.
Build your site and think about what new customers might ask for. Share a base rate for how much you charge per hour or per square foot of the property you're working on. Include the other services you offer besides that base.
For painters, do you offer a consultation about what paints would work best in the room? Can you purchase the paint, and how much is that? Do you offer to paint indoors and outdoors?
Landscapers, besides leaf pick-up and mowing, do you offer branch removal? Can you hang up holiday lights? Can you help deliver decorations and holiday trees throughout the winter?
Offer photos of work you’ve done for other clients and if you can include a testimonial that helps demonstrate your professionalism and work ethic. If you can film the testimonials or create a video slideshow include that on the site by embedding YouTube videos.
Build a contact form on your website so that customers can provide you with contact and basic information about the job they need you to work on. Consumers have engaged with your site and now want to approach you to receive a quote for the job. Get back to them quickly so that you can begin the conversation about the scope of the work. This form can also act as your site’s call-to-action if you decide to offer an online incentive.
These are just a few examples of the content your site could host in order to connect with customers. The best thing about responsive websites is that all of that information can appear on any screen, on any device, using any browser. You don’t have to pick and choose the information you want to share. You don’t have to worry that you’re leaving contact information off the page. Responsive websites keep the the messaging and the branding of your business consistent.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at email@example.com.
Learning the Lingo: Responsive Website Design