In August, the Wicked Local Media Solutions Blog focused on helping small businesses prepare themselves to become a destination for customers during the next four months. We wrote about the benefits of advertising in a special section publication in order to attract consumers who might be looking to improve their homes in the fall. We offered tips to help you create a vendor booth that can't be missed at a business expo. We shared ways for your brand to create engagement with customers by sponsoring a contest. Our goal is to help your business be as successful as possible in the second half of 2016.
If you missed any of our blog posts, here is our August blog rewind.
Creating a successful marketing campaign for your business can require a lot of concentration. As a small business owner, you are tasked with coordinating social media posts, creating print and digital ads, creating and sending email notifications, and focusing on multiple advertising fronts to build a strategy that will connect and engage with customers. Having to find the time to balance all of the jobs, plus run the actual business can be overwhelming. But there are services that can help streamline these processes.
Bringing your business to expos and events can help build exposure for your brand and introduce you to new customers. However, each event is different, and you need to create a plan for specific shows. If you’re unaware of the tone of a certain expo, you may not be able to connect with the target demographic. Selecting events that are designed to create energy and build consumer engagement helps boost the opportunity your business has to build a relationship.
When you create marketing campaigns for your business, you are exploring ways that will allow customers to become invested in your brand. You want to show consumers that you are connected with their lives and actively invite them to be a part of your business. Your advertising tries to create that bond, but sometimes it might take more than a digital or print ad; you need to demonstrate your commitment to them. Sponsoring a contest is a great way for your business to begin to build a relationship with local consumers.
As summer begins to wind down and the weather starts to turn cold, people will begin to make plans to fix and update their homes for the winter. During this time, homeowners are going to be looking for new trends, tools, materials, appliances, and professionals to complete large and small scale jobs. By advertising your business in a home improvement special section, consumers will see who you are and what you have to offer.
For the last four days, the Olympics have captivated the nation as American and global athletes perform at the highest level on the international stage. However, part of spectacle isn’t just marveling at how strong and composed the athletes are under pressure, but also how the games are broadcasted to viewers. Whether it’s watched on TV, viewed online, read in the paper, or streamed on your mobile device, for two weeks the Olympics are a part of the national conversation.
The back to school consumer market has grown by 42% during the last ten years. Watch this video to find out why you should be reaching out to these customers.
In 1894, Labor Day became a federal holiday to honor union laborers and allow them to have a long weekend to spend with their family. It’s timing, the first Monday in September, has led it to be known as the unofficial end of summer. It’s (theoretically) the last time families and friends can enjoy a short vacation with each other outdoors before the weather starts to become cooler. It’s also a great time for your business to try and engage with customers looking for end of summer deals.
It’s been nearly two months since the Wicked Local Readers Choice Awards were announced and hopefully your business is still inspired by that achievement. Of all the businesses in your community, your customers chose yours as one of the best in the area. You have been successful in not only sharing an engaging marketing message, but also by providing your consumers with a product or service that can’t be beat. As the year goes on, and the initial news begins to fade, remind them of your excellent record of service.
When businesses think about marketing on social media, they look toward connecting with customers through Facebook, Instagram and Twitter. These channels offer the opportunity to connect with consumers and encourage engagement. Your social media marketing does not have to be limited to just these three mediums though. By incorporating LinkedIn into your digital strategy, your business can create new relationships and become a trusted community resource.
As the summer months wind down, it’s time for your business to focus on engaging with local consumers instead of the vacationing customers. During the fall and winter, you can use days of national recognition to help raise the profile of your business within your community. Here are some ideas to keep in mind while planning your marketing campaign for the last five months of the year.
There is no better way to connect with your audience then to market your business with local media. By creating an advertising campaign that reaches users across all forms of media you will reach a larger audience and strengthen your brand's recognition.
This November, Americans will go to the polls and vote on legislation, and for politicians to represent them at both a local and national level. These next few months are important to every campaign as they build a strategy that will attempt to reach and persuade as many people as possible to support certain issues. If you are trying to build support for a candidate or cause, here are four ways you can create a message that voters will engage with.