Blog

Nick Pizzolato

Recent Posts

March Blog Rewind: Discovering New Ways to Engage with Customers

Posted by Nick Pizzolato on Wed, Mar 29, 2017 @ 11:45 AM

In March, the Wicked Local Media Solutions Blog looked to help business owners find new ways to engage and connect with customers. Whether you are exploring new social media and digital marketing trends or creating a live event to showcase local community businesses, we are focused on finding ways to help your business grow.

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Tags: Wicked Local

Building a Successful Print Ad

Posted by Nick Pizzolato on Tue, Mar 28, 2017 @ 12:37 PM

Advertising your business in print isn’t a tactic to be used by just established businesses. According to Nielsen Claritas, nearly half of all households in the Boston area consider newspapers to be the media they trust the most. Placing your ad within a trusted publication gives your business credibility to potential customers.

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Tags: Small Business, Wicked Local, Print

10 Ways to Improve Your Ecommerce Strategy

Posted by Nick Pizzolato on Mon, Mar 27, 2017 @ 01:10 PM

In the 21st century marketplace, having an ecommerce solution in place for your business is a key part to building success. Here are 10 ways to improve your ecommerce strategy.

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Tags: Small Business, Wicked Local

Throwback Thursday: A Day at the Office without Computers

Posted by Nick Pizzolato on Thu, Mar 23, 2017 @ 01:54 PM

This office from 1977 seems typical to a lot of modern day workplaces. Open concept. Cubicles and desks that create personal work areas. Rows of fluorescent lights and the occasional plant that people are trying to keep alive. What you don’t see, however, is a computer. It’s hard to imagine a workplace today that doesn’t have at least one computer on a desk, but this photo shows a world prior to the laptop and the personal computer. They do have plenty of typewriters and rotary phones though.

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Tags: Wicked Local, Throwback Thursday

Infographic: Grow Your Business with Special Sections

Posted by Nick Pizzolato on Wed, Mar 22, 2017 @ 01:39 PM

Special sections provide targeted themes to connect your business with specific audiences in need of the products, services, and expertise you offer.

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Tags: Wicked Local, Customer Engagement, Infographic

Celebrating the Youth in Your Community

Posted by Nick Pizzolato on Tue, Mar 21, 2017 @ 12:11 PM

Every business owner looks forward to the day when they have the support of their customers and the surrounding community. It means that they are considered a local expert and source to turn to. Being a trusted brand also means that you are active in supporting the community when assistance is needed.

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Tags: Cause Marketing, Wicked Local, Customer Engagement, live event

Three Facts about Email Marketing

Posted by Nick Pizzolato on Mon, Mar 20, 2017 @ 01:21 PM

Building a marketing campaign encourages business owners to think of new ways to engage with customers. Reaching them requires research to learn who your demographic is and what promotions, products, or services they are most interested in. Having data from research companies who have studied the effectiveness of successful marketing campaigns can help you learn what techniques are the current best practices in a specific industry.

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Tags: Wicked Local, Email Marketing

Throwback Thursday: A Snowy Main Street in Watertown

Posted by Nick Pizzolato on Thu, Mar 16, 2017 @ 12:25 PM

This photo, taken in Watertown on Main Street in 1919, shows intrepid customers braving a recent snowfall and the elements to go shopping. It’s a scene that is probably very similar to what many customers are dealing with today, after this week’s storm. Consumers will always need to shop and run their day-to-day errand, so a little, or a lot, of snow won’t stop businesses, like Lester’s Dry Goods, from staying open for them.

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New Trends: Giving Customers a Unique Photo Experience

Posted by Nick Pizzolato on Tue, Mar 14, 2017 @ 01:07 PM

Social media channels are always looking for new ways to offer engagement with their audience. Recently, Facebook introduced a new photo feature that allows users to scroll and explore wide angle photos with a cursor or by turning their mobile device.

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Tags: Social Media, Wicked Local, Customer Engagement

Five Steps to Create a Live Event

Posted by Nick Pizzolato on Mon, Mar 13, 2017 @ 01:36 PM

Live event marketing is one of the best ways to meet and introduce your business to customers. If there isn’t one planned in your area, here are five steps you can take to start your own community business event.

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Tags: Wicked Local, live event