Blog

Nick Pizzolato

Recent Posts

Getting Involved in Your Chamber of Commerce

Posted by Nick Pizzolato on Mon, Jan 16, 2017 @ 01:34 PM

As a business owner, your goal is to ultimately create a relationship with the members of your community, not only with your consumers, but with other businesses too. Your local chamber of commerce can offer you resources to help grow your audience and strengthen ties with other local businesses.

Read More

Tags: Small Business, Wicked Local

Throwback Thursday: Digging out of a Storm

Posted by Nick Pizzolato on Thu, Jan 12, 2017 @ 02:38 PM

Last weekend, Massachusetts experienced its first Nor'easter of 2017. This picture, taken in 1939, shows just how much snow removal has changed over the years.

Read More

Tags: Wicked Local, Throwback Thursday

Using Bundled Advertising to Connect with an Entire Audience

Posted by Nick Pizzolato on Tue, Jan 10, 2017 @ 11:46 AM

As a business owner, there are many different options for you to explore when looking to prepare a marketing strategy. Thanks to the internet and digital content, you can now broadcast your message to a larger and more diverse audience. But, that doesn’t mean you should ignore print media and their digital properties, because a new study shows that their audience is still strong and values content across multiple platforms.

Read More

Tags: Small Business, Wicked Local, Customer Engagement

Getting Your Business Ready for the Readers Choice Awards

Posted by Nick Pizzolato on Mon, Jan 09, 2017 @ 12:09 PM

A new year means new opportunities await your business. There will be new trends to follow, and new marketing strategies you can explore to attract new customers. While some of these things are in flux, one thing remains constant, and that’s the Readers Choice Awards.

Read More

Tags: Readers Choice, Wicked Local

Throwback Thursday: The Ice Trade

Posted by Nick Pizzolato on Thu, Jan 05, 2017 @ 01:18 PM

Thanks to technology and engineering, keeping food and drink cold is something we take for granted, except when the power goes out. But during the 19th and the early parts of the 20th century there was a whole industry around ice farming, the act of cutting up blocks of ice from frozen ponds, and selling that ice to those who couldn’t produce ice. Ice farms occurred across New England, including this one in Needham.

Read More

Tags: Wicked Local, Throwback Thursday

4 Steps to Getting Your Business in Shape

Posted by Nick Pizzolato on Wed, Jan 04, 2017 @ 01:12 PM

New Year’s resolutions are goals people make to help them break their bad habits in an effort to live a better life. Resolutions can also be made by business owners as a way to get their business into shape for the new year. Here are four ways you can use some of the most well known resolutions and make them work for your business.

Read More

Tags: Small Business, Wicked Local

Five Marketing Trends for 2017

Posted by Nick Pizzolato on Tue, Jan 03, 2017 @ 11:59 AM

Here are five of the marketing trends that we expect to see in 2017.

Read More

Tags: Wicked Local, Infographic, News & Trends

Throwback Thursday: New Year's Eve 2016

Posted by Nick Pizzolato on Thu, Dec 29, 2016 @ 02:44 PM

We’re only a few days away from the end of 2016, and that means friends and families will be gathered together to help ring in the new year. Whether it be at someone’s home or outside like in the photo below, celebrating New Year’s Eve is usually a night circled on everyone’s calendar.

Read More

Tags: Wicked Local, Throwback Thursday

December Blog Rewind: Preparing Your Business for 2017

Posted by Nick Pizzolato on Wed, Dec 28, 2016 @ 12:50 PM

Every December, local businesses try to find the best marketing strategies to reach and retain customers in their community. To help , the Wicked Local Media Solutions blog offered ideas to help your business connect with consumers and also make their experience in your store as memorable as possible.

Read More

Tags: Wicked Local

Throwback Thursday: A Winter Wonderland

Posted by Nick Pizzolato on Thu, Dec 22, 2016 @ 01:55 PM

It’s official, winter is here. Although the weather can be frightful, many people love this time of year. Whether you like to ski, sled, or build a snow family like the one below, Massachusetts residents find plenty of reasons to enjoy winter.

Read More

Tags: Throwback Thursday