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Nick Pizzolato

Recent Posts

Throwback Thursday: Zombie Walk in Salem

Posted by Nick Pizzolato on Thu, Sep 29, 2016 @ 12:28 PM

There is no better place to spend weekends in October than in the most ghoulish city in the Commonwealth, Salem, Massachusetts. Throughout the month, the city of witches holds events that are a little bit spooky, a little bit creepy, but a LOT of fun. This Saturday, the Salem Zombie Walk 2016 is takes place. It’s one of the few times, where I think the name pretty much explains the event.

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Tags: Wicked Local, Throwback Thursday

September Blog Rewind: Reaching out to Customers

Posted by Nick Pizzolato on Wed, Sep 28, 2016 @ 01:05 PM

In September, the Wicked Local Media Solutions blog focused on sharing strategies that would help small businesses develop relationships in their community. Whether it’s attending an expo or event to meet face-to-face with customers, investing in youth athletics to build brand recognition, or finding a way to connect with consumers using digital media, we want your business to have the tools to build a great marketing campaign.

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Tags: Small Business, Wicked Local, Video, Infographic

Learning the Lingo: Episodic Content

Posted by Nick Pizzolato on Tue, Sep 27, 2016 @ 02:10 PM

When you create a marketing plan, you need a narrative that your audience will engage with. Customers want to feel like they are a part of the buying process, and are not satisfied in just reading a sales pitch. They want to know the full story of a business or product and learn how it can help them. They want a compelling story, and as a business owner, you should consider this when building your advertising strategy.

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Tags: Wicked Local, Learning the Lingo, Marketing

Infographic: Five Facts for Attending Business Expos

Posted by Nick Pizzolato on Mon, Sep 26, 2016 @ 02:53 PM

Bringing your business to an expo can be a very effective way to market yourself to consumers. Here are five statistics that will encourage you to use event marketing.

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Tags: Wicked Local, Marketing, live event

Wicked Local U: A Day of Learning

Posted by Nick Pizzolato on Thu, Sep 22, 2016 @ 01:28 PM

“Knowledge is power,” is an old saying that helps to inspire students, at every level, get through their studies. It’s also a philosophy that can apply to those of us who aren’t presently enrolled in classes. When we expand our minds, we increase our capacity to understand current events and interpret past actions. People should never stop learning, and Wicked Local U is your opportunity to gain knowledge about science, technology, economics, culture, and health from local experts!

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Tags: Wicked Local, live event

Throwback Thursday: Somerville's "What the Fluff" Festival

Posted by Nick Pizzolato on Thu, Sep 22, 2016 @ 11:01 AM

Every September, the city of Somerville, Massachusetts celebrates its most famous export, marshmallow fluff. For eleven years, Union Square Main Streets has hosted the “What the Fluff” festival in Union Square, a day that is focused on the gooey, sugary treat that was founded ninety-nine years ago by Archibald Query.

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Tags: Wicked Local, Throwback Thursday

Creating Consumer Trust By Sponsoring Local Athletics

Posted by Nick Pizzolato on Tue, Sep 20, 2016 @ 12:30 PM

Running a successful local business sometimes means you have to be a leader in your community. Supporting events and lending your name to local causes gives your neighbors and customers a reason to take notice and encourages them to shop at your business. One way to get your brand into the community is to sponsor local youth, scholastic, and intramural sports leagues.

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Tags: Cause Marketing, Small Business, Wicked Local

Throwback Thursday: Wicked Local's Health and Fitness Festival

Posted by Nick Pizzolato on Thu, Sep 15, 2016 @ 11:55 AM

If you were to do an internet search for exercise workouts, you will find hundreds (probably even thousands) of results for different aerobic routines that you can do to burn calories and gain muscle. However, you will probably not find any modern exercise regimen that replicates the very old fashioned workout featured below.

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Tags: Wicked Local, Throwback Thursday

Infographic: Five Popular Home Improvement Projects

Posted by Nick Pizzolato on Wed, Sep 14, 2016 @ 12:46 PM

Every day, people look around their house and see projects that need to get done. From installing ceiling fans to remodeling a kitchen, millions of homeowners take part in various home improvement projects every year. These additions and improvements make their quality of life better and also add resale value to their house. By advertising in a home improvement special section, you will be able to connect with consumers who need your particular brand of expertise.

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Tags: Small Business, Wicked Local, Print

Wicked Local Health and Fitness Festival

Posted by Nick Pizzolato on Tue, Sep 13, 2016 @ 10:21 AM

Nearly everyone is looking for ways that they can be healthier. People try different foods, exercise routines, and relaxation techniques in order to feel better. With so much information available, it can be discouraging to even pick a place to start the wellness journey. Wicked Local has established an event that can help you discover new activities, meals, and gives you the tools you need to lead a more healthy lifestyle, all in one location.

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Tags: Wicked Local