Blog

Nick Pizzolato

Recent Posts

6 Steps to Improve Your Social Media Presence

Posted by Nick Pizzolato on Thu, Jan 25, 2018 @ 02:38 PM

Here are six steps to improve the social media presence of your business.

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Tags: Social Media, Digital Marketing, Wicked Local, Customer Engagement, Infographic

4 Ways to Inspire Word-of-Mouth Marketing

Posted by Nick Pizzolato on Wed, Jan 24, 2018 @ 02:18 PM

Of all the marketing strategies, the most effective is word-of-mouth. Nielsen reported that 92% of consumers are more likely to believe personal recommendations from friends over any type of paid advertising. Building a strong relationship with customers will help convince people that you are a trusted expert, and inspire them to share their positive feedback. Here are some tips to help you grow a network of word-of-mouth advertisers.

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Tags: Small Business, Wicked Local, Customer Engagement, Marketing

Create Content that Matters

Posted by Nick Pizzolato on Tue, Jan 23, 2018 @ 01:37 PM

The content you produce for your website plays an important role in attracting and retaining customers. It defines your business, as well as the products and services you offer consumers

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Tags: Small Business, Digital Marketing, Websites, Wicked Local

Write Engaging Email Subject Lines

Posted by Nick Pizzolato on Thu, Jan 18, 2018 @ 02:21 PM

Every day, 105 billion emails are sent; so it’s important that your email marketing message stands out to consumers. Creating a subject line that is clear, impactful, and personal will increase the chance that your email will be read and engaged with.

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Tags: Small Business, Wicked Local, Customer Engagement, Email Marketing

Strengthen Your SEO in 8 Steps

Posted by Nick Pizzolato on Wed, Jan 17, 2018 @ 01:21 PM

Search engines are most likely the way new customers will find your business. The higher your business appears as a search engine result, the higher the probability it will be clicked on. Here are eight ways you can strengthen your website’s search engine optimization (SEO).

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Tags: Digital Advertising, Digital Marketing, Wicked Local

Campaigning for Readers Choice Votes

Posted by Nick Pizzolato on Mon, Jan 15, 2018 @ 01:19 PM

Voting for the 2018 Readers Choice Awards begins today! During the next four weeks, there are a variety of ways you can encourage customers to vote for your business.

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Tags: Readers Choice, Wicked Local, Customer Engagement

Net Neutrality and Your Business

Posted by Nick Pizzolato on Wed, Jan 10, 2018 @ 01:15 PM

Back in December, the Federal Communications Commission (FCC) rescinded the internet usage rules known as “Net Neutrality.” It was an emotionally charged political issue that caused outrage and sparked debate. Rescinding these rules could have a major impact on internet usage, and small businesses could be seriously impacted by this as well.

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Tags: Small Business, Wicked Local, News & Trends

Facebook's Business Recommendation Feature

Posted by Nick Pizzolato on Tue, Jan 09, 2018 @ 01:17 PM

As digital communication between consumers and businesses becomes more fluid, it’s important for customers to be able to easily share your business’s information. Social media has become an important tool for connecting businesses to customers looking for the products and services they offer. In fact, a new Facebook feature has made sharing your business’s information easier and more dynamic.

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Tags: Social Media, Wicked Local, Customer Engagement

Pushing Your Business to be a Readers Choice Winner

Posted by Nick Pizzolato on Thu, Jan 04, 2018 @ 01:09 PM

The Readers Choice Awards are about to begin! For 23 years, they have given consumers a way to vote for their favorite community businesses.

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Tags: Readers Choice, Wicked Local, Customer Engagement

Preparing Your 2018 Marketing Calendar

Posted by Nick Pizzolato on Wed, Jan 03, 2018 @ 01:16 PM

The new year is here! The 2017 slate is wiped clean and it’s time to prepare your 2018 marketing strategy. This is a great time to flip forward through the calendar and plan the dates for your upcoming promotions.

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Tags: Small Business, Wicked Local, Customer Engagement