Blog

Nick Pizzolato

Recent Posts

Throwback Thursday: The Rochester County Fair

Posted by Nick Pizzolato on Thu, Aug 18, 2016 @ 11:58 AM

The end of Summer brings warm days and offers a few nice weekends to have some close-to-home fun before Fall sets in. It’s not out of the ordinary to discover a local county fair or festival in your area, as communities come together and look to celebrate local businesses at the end of the season. For instance, this weekend, you can take part in the 17th Annual Rochester County Fair in Rochester, Massachusetts.

Read More

Tags: Wicked Local, Throwback Thursday

Simply the Best: Marketing with your Readers Choice Award

Posted by Nick Pizzolato on Wed, Aug 17, 2016 @ 11:57 AM

It’s been nearly two months since the Wicked Local Readers Choice Awards were announced and hopefully your business is still inspired by that achievement. Of all the businesses in your community, your customers chose yours as one of the best in the area. You have been successful in not only sharing an engaging marketing message, but also by providing your consumers with a product or service that can’t be beat. As the year goes on, and the initial news begins to fade, remind them of your excellent record of service.

Read More

Tags: Readers Choice, Small Business, Wicked Local, Marketing

Marketing Ideas for Labor Day Weekend

Posted by Nick Pizzolato on Tue, Aug 16, 2016 @ 12:35 PM

In 1894, Labor Day became a federal holiday to honor union laborers and allow them to have a long weekend to spend with their family. It’s timing, the first Monday in September, has led it to be known as the unofficial end of summer. It’s (theoretically) the last time families and friends can enjoy a short vacation with each other outdoors before the weather starts to become cooler. It’s also a great time for your business to try and engage with customers looking for end of summer deals.

Read More

Tags: Small Business, Wicked Local, Marketing

Video: Reaching Out to Back to School Shoppers

Posted by Nick Pizzolato on Mon, Aug 15, 2016 @ 01:25 PM

The back to school consumer market has grown by 42% during the last ten years. Watch this video to find out why you should be reaching out to these customers.

Read More

Tags: Wicked Local, Video, Marketing

Throwback Thursday: The Steam Fire Engine

Posted by Nick Pizzolato on Thu, Aug 11, 2016 @ 12:32 PM

Fire fighters risk their life every time they go out on a call. Every day, they put their own safety on the line to save lives and property from fire. As they work, they use the simplest of tools like axes along with the advanced technology that exists in a modern fire truck. Fire trucks have become mobile command stations that can regulate water pressure, store equipment, hold medical supplies, and offer access to the upper floors of buildings. But, it wasn’t always that way. Fire trucks used to have one job, and that was to deliver water to the scene of a blaze. One of the first fire trucks was the Amoskeag steam fire engine.

Read More

Tags: Throwback Thursday

Four Ways Watching the Olympics Can Inspire Your Marketing

Posted by Nick Pizzolato on Wed, Aug 10, 2016 @ 01:15 PM


For the last four days, the Olympics have captivated the nation as American and global athletes perform at the highest level on the international stage. However, part of spectacle isn’t just marveling at how strong and composed the athletes are under pressure, but also how the games are broadcasted to viewers. Whether it’s watched on TV, viewed online, read in the paper, or streamed on your mobile device, for two weeks the Olympics are a part of the national conversation.

Read More

Tags: Small Business, Wicked Local, Marketing

Using Special Sections to Connect with Customers

Posted by Nick Pizzolato on Tue, Aug 09, 2016 @ 12:04 PM

As summer begins to wind down and the weather starts to turn cold, people will begin to make plans to fix and update their homes for the winter. During this time, homeowners are going to be looking for new trends, tools, materials, appliances, and professionals to complete large and small scale jobs. By advertising your business in a home improvement special section, consumers will see who you are and what you have to offer.

Read More

Tags: Small Business, Wicked Local, Marketing, Print

Building Consumer Engagement Through a Contest Sponsorship

Posted by Nick Pizzolato on Mon, Aug 08, 2016 @ 02:02 PM

When you create marketing campaigns for your business, you are exploring ways that will allow customers to become invested in your brand. You want to show consumers that you are connected with their lives and actively invite them to be a part of your business. Your advertising tries to create that bond, but sometimes it might take more than a digital or print ad; you need to demonstrate your commitment to them. Sponsoring a contest is a great way for your business to begin to build a relationship with local consumers.

Read More

Tags: Customer Engagement, Marketing

Throwback Thursday: Taking Aim at the Olympics

Posted by Nick Pizzolato on Thu, Aug 04, 2016 @ 12:03 PM

For the next two weeks, millions of people from around the world will turn on their televisions and watch coverage of the 2016 Summer Olympics from Rio de Janeiro, Brazil. The Olympic games strive to bring together the world’s people under the banner of sport to help foster cultural understanding and acceptance. Although, none of the women in this picture were olympic archers when this photo was taken in 1937, the archery team from Bridgewater State Teachers College appears to be prepared to win a few medals.

Read More

Tags: Throwback Thursday

5 Things your Business Can Do at an Event to Spark Interest

Posted by Nick Pizzolato on Wed, Aug 03, 2016 @ 12:24 PM

Bringing your business to expos and events can help build exposure for your brand and introduce you to new customers. However, each event is different, and you need to create a plan for specific shows. If you’re unaware of the tone of a certain expo, you may not be able to connect with the target demographic. Selecting events that are designed to create energy and build consumer engagement helps boost the opportunity your business has to build a relationship.

Read More

Tags: Small Business, Wicked Local, Marketing, live event