Nick Pizzolato

Recent Posts

Creating Consumer Trust By Sponsoring Local Athletics

Posted by Nick Pizzolato on Tue, Sep 20, 2016 @ 12:30 PM

Running a successful local business sometimes means you have to be a leader in your community. Supporting events and lending your name to local causes gives your neighbors and customers a reason to take notice and encourages them to shop at your business. One way to get your brand into the community is to sponsor local youth, scholastic, and intramural sports leagues.

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Tags: Cause Marketing, Small Business, Wicked Local

Throwback Thursday: Wicked Local's Health and Fitness Festival

Posted by Nick Pizzolato on Thu, Sep 15, 2016 @ 11:55 AM

If you were to do an internet search for exercise workouts, you will find hundreds (probably even thousands) of results for different aerobic routines that you can do to burn calories and gain muscle. However, you will probably not find any modern exercise regimen that replicates the very old fashioned workout featured below.

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Tags: Wicked Local, Throwback Thursday

Infographic: Five Popular Home Improvement Projects

Posted by Nick Pizzolato on Wed, Sep 14, 2016 @ 12:46 PM

Every day, people look around their house and see projects that need to get done. From installing ceiling fans to remodeling a kitchen, millions of homeowners take part in various home improvement projects every year. These additions and improvements make their quality of life better and also add resale value to their house. By advertising in a home improvement special section, you will be able to connect with consumers who need your particular brand of expertise.

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Tags: Small Business, Wicked Local, Print

Wicked Local Health and Fitness Festival

Posted by Nick Pizzolato on Tue, Sep 13, 2016 @ 10:21 AM

Nearly everyone is looking for ways that they can be healthier. People try different foods, exercise routines, and relaxation techniques in order to feel better. With so much information available, it can be discouraging to even pick a place to start the wellness journey. Wicked Local has established an event that can help you discover new activities, meals, and gives you the tools you need to lead a more healthy lifestyle, all in one location.

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Tags: Wicked Local

Throwback Thursday: The Return of High School Football

Posted by Nick Pizzolato on Thu, Sep 08, 2016 @ 12:26 PM

As schools across the Commonwealth go back in session for the fall semester, students start to commit to after school activities and athletics. The most popular of these sports is football, and it won’t be long before students are on the field and underneath the Friday night lights. These days you see a lot of athletes wear face paint and getting excited before a game. However, in this 1907 photo of Wayland High School’s football team, the squad looks very relaxed.

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Tags: Wicked Local, Throwback Thursday

5 Facts for Marketing to Millennials

Posted by Nick Pizzolato on Wed, Sep 07, 2016 @ 11:21 AM

Millennials are quickly becoming one of the largest groups of consumers in the nation. They are tech savvy and control more than 2 billion dollars in purchasing power. Here are five facts to help you market your business to millennials.

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Tags: Marketing

Video: Advertising on the New Wicked Local

Posted by Nick Pizzolato on Tue, Sep 06, 2016 @ 02:02 PM


In late July, Wicked Local updated the websites in our Wicked Local network in order to give our entire audience a better overall user experience. Now, the community and daily news sites offer readers a better opportunity to engage with our stories, photos and videos faster than before. In addition, our updated web presence offers your business valuable advertising space, a larger reach across all digital platforms, and a more engaged audience. Your local business will be able to share your marketing campaigns on Wicked Local and receive more accurate impressions and true consumer engagement.

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Tags: Small Business, Digital Marketing, Wicked Local

Throwback Thursday: The First Day of School

Posted by Nick Pizzolato on Thu, Sep 01, 2016 @ 01:09 PM

This week, across Massachusetts, students of all ages are headed back to school. Soon, seeing children with backpacks waiting at the bus stop will become a part of the normal routine. You may even start to use your GPS to find a quicker route around school traffic jams. These students (who are WAY too small for those desks) are in a mechanical drawing class at the old Technical High School in Newton in the early 1900s.

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Tags: Wicked Local, Throwback Thursday

August Blog Rewind: The End of Summer

Posted by Nick Pizzolato on Wed, Aug 31, 2016 @ 10:48 AM

In August, the Wicked Local Media Solutions Blog focused on helping small businesses prepare themselves to become a destination for customers during the next four months. We wrote about the benefits of advertising in a special section publication in order to attract consumers who might be looking to improve their homes in the fall. We offered tips to help you create a vendor booth that can't be missed at a business expo. We shared ways for your brand to create engagement with customers by sponsoring a contest. Our goal is to help your business be as successful as possible in the second half of 2016.

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Tags: Small Business, Wicked Local, Marketing

Four Types of Advertising for your Political Marketing Strategy

Posted by Nick Pizzolato on Mon, Aug 29, 2016 @ 01:31 PM

This November, Americans will go to the polls and vote on legislation, and for politicians to represent them at both a local and national level. These next few months are important to every campaign as they build a strategy that will attempt to reach and persuade as many people as possible to support certain issues. If you are trying to build support for a candidate or cause, here are four ways you can create a message that voters will engage with.

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Tags: Digital Marketing, Wicked Local, Marketing, Print