Blog

Nick Pizzolato

Recent Posts

Using Special Sections to Connect with Customers

Posted by Nick Pizzolato on Tue, Aug 09, 2016 @ 12:04 PM

As summer begins to wind down and the weather starts to turn cold, people will begin to make plans to fix and update their homes for the winter. During this time, homeowners are going to be looking for new trends, tools, materials, appliances, and professionals to complete large and small scale jobs. By advertising your business in a home improvement special section, consumers will see who you are and what you have to offer.

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Tags: Small Business, Wicked Local, Marketing, Print

Building Consumer Engagement Through a Contest Sponsorship

Posted by Nick Pizzolato on Mon, Aug 08, 2016 @ 02:02 PM

When you create marketing campaigns for your business, you are exploring ways that will allow customers to become invested in your brand. You want to show consumers that you are connected with their lives and actively invite them to be a part of your business. Your advertising tries to create that bond, but sometimes it might take more than a digital or print ad; you need to demonstrate your commitment to them. Sponsoring a contest is a great way for your business to begin to build a relationship with local consumers.

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Tags: Customer Engagement, Marketing

Throwback Thursday: Taking Aim at the Olympics

Posted by Nick Pizzolato on Thu, Aug 04, 2016 @ 12:03 PM

For the next two weeks, millions of people from around the world will turn on their televisions and watch coverage of the 2016 Summer Olympics from Rio de Janeiro, Brazil. The Olympic games strive to bring together the world’s people under the banner of sport to help foster cultural understanding and acceptance. Although, none of the women in this picture were olympic archers when this photo was taken in 1937, the archery team from Bridgewater State Teachers College appears to be prepared to win a few medals.

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Tags: Throwback Thursday

5 Things your Business Can Do at an Event to Spark Interest

Posted by Nick Pizzolato on Wed, Aug 03, 2016 @ 12:24 PM

Bringing your business to expos and events can help build exposure for your brand and introduce you to new customers. However, each event is different, and you need to create a plan for specific shows. If you’re unaware of the tone of a certain expo, you may not be able to connect with the target demographic. Selecting events that are designed to create energy and build consumer engagement helps boost the opportunity your business has to build a relationship.

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Tags: Small Business, Wicked Local, Marketing, live event

Learning the Lingo: Customer Relationship Management or CRM

Posted by Nick Pizzolato on Tue, Aug 02, 2016 @ 12:28 PM

Creating a successful marketing campaign for your business can require a lot of concentration. As a small business owner, you are tasked with coordinating social media posts, creating print and digital ads, creating and sending email notifications, and focusing on multiple advertising fronts to build a strategy that will connect and engage with customers. Having to find the time to balance all of the jobs, plus run the actual business can be overwhelming. But there are services that can help streamline these processes.

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Tags: Small Business, Digital Marketing, Learning the Lingo

July Blog Rewind: Summer Time Changes

Posted by Nick Pizzolato on Mon, Aug 01, 2016 @ 12:26 PM

The summer is a great time for businesses to review their marketing strategy. Because it’s a literal and figurative break in the calendar, you are able to review your campaigns and set new goals. In July, Wicked Local Media Solutions shared strategies for your business to look for new customers through multimedia advertising bundles and social media packages. Plus, we also shared some big news at the end of July when we announced a site redesign all of our weekly Wicked Local websites.

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Tags: Small Business, Wicked Local

Throwback Thursday: The Old Wicked Local

Posted by Nick Pizzolato on Thu, Jul 28, 2016 @ 12:58 PM

In 2006, Memorial Press Group (MPG), a local newspaper chain, launched the first Wickedlocal.com website for the town of Plymouth. Until that time, a few stories from the local paper, The Old Colony Memorial, were shared each week on the Patriot Ledger’s site; but finally the citizens of Plymouth had a destination where they could go and read their newspaper digitally. Videos, message boards, photo galleries, and community interaction helped make Wicked Local Plymouth a destination. A year later, MPG merged with Community Newspaper Company to form Gatehouse Media New England, and Wicked Local became the brand for all of the weekly newspapers. This is what our Wicked Local sites looked like in 2010.

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Tags: Throwback Thursday

Preparing Your Business for Back to School Customers

Posted by Nick Pizzolato on Wed, Jul 27, 2016 @ 02:09 PM

It’s hard to believe that the summer is already half over. In just a few weeks time, parents will be making lunches and students will climb aboard busses as the new school year begins. Every year, businesses build marketing strategies for the holiday season and for the start of the summer, but they should also think about creating promotions for those families who are preparing to go back to school.

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Tags: Seasonal Marketing, Small Business, Digital Marketing, Wicked Local, Marketing, Print

The New Wicked Local: All About You

Posted by Nick Pizzolato on Tue, Jul 26, 2016 @ 10:49 AM

This week, the way you experience the Wicked Local network of websites will change drastically. We are thrilled to announce that on Thursday, July 28th, all 160 of our Wicked Local community sites will be relaunched! Our sites will feature a brand new design that will improve user experience and provide advertisers with new and updated ad units that will offer stronger engagement with readers.

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Tags: Wicked Local

Throwback Thursday: Summer Games

Posted by Nick Pizzolato on Thu, Jul 21, 2016 @ 02:38 PM

One of the best things about the summer is getting together with friends and enjoying the long, warm days. This weekend, the weather is predicted to be in the 90s, the perfect temperature to set up a barbecue, jump in the pool, or start a friendly game - of anything.

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Tags: Wicked Local, Throwback Thursday