Blog

Nick Pizzolato

Recent Posts

Using Multimedia Advertising to Reinforce Your Message

Posted by Nick Pizzolato on Wed, Jul 20, 2016 @ 11:55 AM

When your business begins a marketing campaign the long term goal is to convert members of your audience into customers. The challenge is that different audiences turn to different types of mediums to consume their media. By using a multimedia approach for your advertising, not only do you capture more than one demographic group, you also reinforce your message each time they see it.

Read More

Tags: Digital Marketing, Wicked Local, Mobile, Print

3 Ways to Use Promotions to Engage with Customers

Posted by Nick Pizzolato on Mon, Jul 18, 2016 @ 12:36 PM

The most important element of customer service, is creating a positive impression with a consumer. This leads them to trust your business and think of you first when they need a solution. Certainly, the service you provide to a customer is the best way to build this relationship, but to create the spark of engagement, a promotion will help get their attention.

Read More

Tags: Small Business, Digital Marketing, Wicked Local

Throwback Thursday: 120 Years of Revere Beach

Posted by Nick Pizzolato on Thu, Jul 14, 2016 @ 01:05 PM

During the summer, the beaches of Massachusetts are packed full of people looking to beat the heat. Whether it’s local residents who have a day off or out of state visitors on vacation, our coast has always been a destination.

Read More

Tags: Wicked Local, Throwback Thursday

Video: Growing Your Audience with Print, Digital, and Mobile Advertising

Posted by Nick Pizzolato on Tue, Jul 12, 2016 @ 01:52 PM

As a business owner, you are always looking for ways to increase the number of customers that will turn to your brand for solutions. The broader your appeal, the more likely you are to grab the attention of a greater amount of potential consumers. When you use multimedia marketing, you create print, digital, and mobile ads that connect with an audience and expand your reach across multiple platforms. Wicked Local Media Solutions has an advertising package that will help you reach more customers through a multimedia advertising strategy. Watch this video to learn more.

Read More

Tags: Digital Advertising, Small Business, Wicked Local, Print

Multimedia Advertising Builds Local Business Success

Posted by Nick Pizzolato on Mon, Jul 11, 2016 @ 11:30 AM

Multimedia advertising is a great way for your business to connect with readers and strengthen your brand. You can reach more customers by advertising in print, on the internet, and on mobile devices. Read More

Tags: Digital Marketing, Wicked Local, Print

Throwback Thursday: Grist Mill at Wayside Inn

Posted by Nick Pizzolato on Thu, Jul 07, 2016 @ 11:57 AM

Across Massachusetts there are landmarks that welcome visitors to explore local history. Tiny pockets of what life was like before our modern conveniences. In Sudbury, the Grist Mill at Wayside Inn has operated as a functional mill and as an educational tool since the early 1900s.

Read More

Tags: Wicked Local, Throwback Thursday

Facebook's New Changes and How it Effects Your Business

Posted by Nick Pizzolato on Wed, Jul 06, 2016 @ 11:16 AM

Using social media to market your business is a very reliable tool. These platforms allow your business to be informative and creative when engaging with consumers. Sharing pictures, videos, and messages to customers are all proactive activities you can do to encourage interaction. However, last week, Facebook announced that it would be changing the way content will appear on newsfeeds, forcing your business to evolve its social media marketing strategy.

Read More

Tags: Social Media, Small Business, Digital Marketing, Wicked Local

Connecting with Customers Through Multimedia Advertising

Posted by Nick Pizzolato on Tue, Jul 05, 2016 @ 11:57 AM

 

Creating opportunities for your business requires a thorough marketing strategy. You need to be consistently building and reinforcing your brand and products to maximize your audience. Your marketing campaign needs to be connected and share one strong message; and it also needs to be accessible over different types of media. Creating a multimedia advertising strategy is your best way of reaching a larger audience and building your brand recognition.

Read More

Tags: Small Business, Digital Marketing, Wicked Local, Mobile, Print

Throwback Thursday: Celebrating the Fourth of July

Posted by Nick Pizzolato on Thu, Jun 30, 2016 @ 11:46 AM

This weekend, communities across Massachusetts will celebrate the anniversary of our nation’s independence with Fourth of July festivities. It won’t be uncommon to drive through towns and see signs for firework displays, cookouts, yard sales, and parades. Afterall, everyone loves a parade.

Read More

Tags: Wicked Local, Throwback Thursday

June Blog Rewind: Engaging and Thanking Your Customers

Posted by Nick Pizzolato on Wed, Jun 29, 2016 @ 11:05 AM

In June, the Wicked Local Media Solutions Blog aimed to help your business find new consumers and thank your loyal customers. Wicked Local is celebrating the 21st Readers Choice Awards, our annual consumer driven awards competition that allows your community to choose their favorite businesses in the area. This year, nearly 400,000 people cast their votes, and last week, we announced the winners. Check wickedlocalfavorites.com to see if your business was a winner. We also offered advice on ways to make your facebook advertising pop, gave you eight questions to ask a prospective hire, reasons why you should advertise on mobile devices, and much more.

Read More

Tags: Small Business, Wicked Local