Nick Pizzolato

Recent Posts

Ideas for How Your Business Can Use Streaming Video

Posted by Nick Pizzolato on Mon, Jun 27, 2016 @ 02:00 PM

It’s not a secret that streaming video is becoming more popular. Your own Facebook and Twitter feeds are probably full of video messages that are being broadcast live or that were recorded earlier. These videos, which can be easily produced through your tablet or smartphone, are a great way to show the human side of your business, and encourage your followers to engage or share your message. Here are some ideas for how popular types of businesses can use streaming video to enhance their social media presence.

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Tags: Social Media, Small Business, Wicked Local

Throwback Thursday: Nantasket Beach in the 1930s

Posted by Nick Pizzolato on Thu, Jun 23, 2016 @ 10:24 AM

This week marks the first official week of summer. The days are longer, the nights are shorter, and the beaches are about to get more crowded. Soon, residents and tourists will be visiting the beaches of Massachusetts enjoying some summer fun. The shores of bays, lakes, ponds, and oceans will be full of people soaking in the sun and get some well needed rest and relaxation. When it comes to beach vacations, not much has changed over the years.

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Tags: Throwback Thursday

8 Questions to Ask Your New Hire

Posted by Nick Pizzolato on Tue, Jun 21, 2016 @ 12:23 PM

With summer officially here, your community will be full of high school and college students on break and looking for a job. Some will just be searching for steady work so that they can save for the next semester, but others will take this opportunity to prepare for their future career. As you start to sort through applications and resumes, here are eight useful questions to ask during their interview.

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Tags: Small Business, Wicked Local

Video: The 2016 Readers Choice Awards

Posted by Nick Pizzolato on Mon, Jun 20, 2016 @ 12:31 PM

The time is here! This week, the 2016 Readers Choice Awards will be published and shared with businesses and consumers across 160 Wicked Local communities. If you are a reader, you’ve been waiting to see if your favorite business has been voted on as the BEST in the community. For businesses who have won, you can start including the Readers Choice Award in your marketing strategy today! Take a look at some facts from the 2016 Readers Choice Awards and look to your Wicked Local print publication this week to find the list of winners. Beginning Friday, will list the winners year-round so you can find your favorites wherever you are!

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Tags: Readers Choice

Throwback Thursday: Minot's Ledge Lighthouse

Posted by Nick Pizzolato on Thu, Jun 16, 2016 @ 11:54 AM

When we leave land and travel out to sea, it’s not uncommon to look back and see a lighthouse protecting the shore. These warning beacons line the coast of Massachusetts and warn ships of shallow depth, rocky shores, and act as navigation markers to offer them safe passage. Minot’s Ledge Light, located off the coast of Cohasset has protected boats from running aground since the mid-nineteenth century.

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Tags: Wicked Local, Throwback Thursday

Bringing Your Business to Community Events

Posted by Nick Pizzolato on Wed, Jun 15, 2016 @ 01:31 PM

Marketing opportunities for your business can present themselves in many different forms. Traditional and digital media can offer you the space and resources to reach a large extended audience and are designed to create a bond with a customer. But, in the end, the best way to build that rapport, is to actually meet with consumers.

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Tags: Small Business, Wicked Local, live event

Making Your Facebook Ad Stand Out

Posted by Nick Pizzolato on Mon, Jun 13, 2016 @ 01:32 PM

Having your business active on Facebook is an easy and effective way to engage with people who already trust your brand. With more than one million active users a month, Facebook is also a great place to advertise your business to new clients. Facebook offers different styles and ad building strategies for you to consider; but no matter what campaign you lean toward, there are certain things you can do to make your ad be more accessible.

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Tags: Social Media, Digital Advertising, Small Business, Wicked Local

Throwback Thursday: Hood Rubber Company in Watertown

Posted by Nick Pizzolato on Thu, Jun 09, 2016 @ 01:28 PM

During the industrial revolution, Massachusetts was home to many innovative and successful businesses. One such factory was the Hood Rubber Company in Watertown. The business, founded by Frederic Clark Hood and Arthur Needham Hood, began as a 70,000 square foot plant and eventually had a facility that covered 45 acres and employed more than 9,000 people.

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Tags: Throwback Thursday

14 Reasons to Support Cause Marketing

Posted by Nick Pizzolato on Wed, Jun 08, 2016 @ 01:07 PM

As a successful small business owner, you are considered to be a leader in the community. Your customers trust your knowledge and judgement and at times look toward you to set the standard. Involving your business in cause marketing is a great way to show consumers that you are engaged in making your community a better place. Here are 14 reasons why your business should take part in cause marketing.

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Tags: Cause Marketing, Small Business

Advertising with Mobile Apps

Posted by Nick Pizzolato on Tue, Jun 07, 2016 @ 11:22 AM

If you have a smartphone, it’s more than likely you have a few favorite apps that you use during the course of the day. Like music, newspapers, or television, smartphones offer users an escape during their day. Phone apps also provide advertisers with the opportunity to capture the attention of consumers as they focus on their screens. They allow your marketing content to be presented clearly and encourages the consumer to engage with your brand.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local, Mobile