Blog

Nick Pizzolato

Recent Posts

Throwback Thursday: Community Markets

Posted by Nick Pizzolato on Thu, Apr 21, 2016 @ 11:13 AM

At the turn of the century, the general store was the epicenter for many communities. Vendors would sell them their products and then customers would buy groceries, medicine, and other goods for that day or the next week. Consumers would probably visit the local market more than they would any other government building or business, just because of the constant need to resupply their pantries. Built in 1897, the Perkins Home Bakery in Shrewsbury, Massachusetts was one of these community markets.

Read More

Tags: Wicked Local, Throwback Thursday

4 Tips to Find the Best SEM Keywords

Posted by Nick Pizzolato on Wed, Apr 20, 2016 @ 11:09 AM

Search engine marketing (SEM) campaigns have proven to be a successful way for businesses to engage with consumers after they’ve completed a specific web search. With so many businesses already advertising on search engines, and utilizing keywords that you want to use, your business can have a hard time standing out. When building a SEM strategy, your goal should be to find keywords that will be most likely used during a web search and give you the best value possible when bidding for ad placement. Here are 4 tips to help you find the best keywords for your SEM campaign.

Read More

Updating Your Digital Business Listings

Posted by Nick Pizzolato on Tue, Apr 19, 2016 @ 10:23 AM

It wasn’t that long ago when people needed to open a phone book to find a local business; and that wasn’t necessarily an easy task. Consumers could only judge those businesses based on their ads or by the alphabetical contact list. Now, your business’s contact information can be found in a matter of seconds with a simple web search.

Read More

Tags: Small Business, Digital Marketing, Wicked Local

5 Ways Your Business can Give on Marathon Monday

Posted by Nick Pizzolato on Mon, Apr 18, 2016 @ 11:03 AM

Each year, millions of dollars are raised by participants who run the Boston Marathon to help raise awareness for organizations and specific causes. It’s an event that captures the attention and compassion of all residents of the Commonwealth and here are five ways your business can give to runners and their charities.

Read More

Tags: Cause Marketing, Small Business, Wicked Local

Throwback Thursday: The 120th Boston Marathon

Posted by Nick Pizzolato on Thu, Apr 14, 2016 @ 12:34 PM

Next Monday, on Patriots’ Day, we will watch as 30,000 runners take part in the 120th running of the Boston Marathon. The race, which began in 1897 as a contest between the elite runners of the world, has become a yearly event unlike any other. More than a half million people will line the course and cheer for professional and novice runners, as they attempt to complete the 26.2 mile challenge.

Read More

Tags: Wicked Local, Throwback Thursday

4 Tips to Help You Write Custom Content

Posted by Nick Pizzolato on Wed, Apr 13, 2016 @ 10:47 AM

Custom content is unlike other types of advertising, because the copy is written by you, the business owner, and doesn’t leave the marketing message up to interpretation. It’s content that you use to build anticipation for a promotion or to raise awareness regarding news in your industry. Your words can add a level of experience and authority that an ad may not convey.

Read More

Tags: Digital Advertising, Small Business, Wicked Local, Customer Engagement

Seven Steps to Use Facebook Live to Promote Your Business

Posted by Nick Pizzolato on Mon, Apr 11, 2016 @ 01:08 PM

At the beginning of the year, I wrote that streaming video would be the most popular trend in 2016. This prediction was based just on how many people used the Periscope and Meerkat smartphone apps in 2015. On Wednesday, April 6th, Facebook, announced they would be launching their updated streaming video service “Facebook Live” to all users. In one day, Facebook created the largest streaming video network on the planet, and made it easier for you to promote your small business to everyone on social media.

Read More

Tags: Social Media, Small Business, Digital Marketing, Wicked Local, Video

Throwback Thursday: The Milford Quarry

Posted by Nick Pizzolato on Thu, Apr 07, 2016 @ 10:54 AM

One of my favorite things about living in Massachusetts is that every city and town has something unique to offer to the Commonwealth. Lexington and Concord were a part of the first battles of the Revolutionary War. Plymouth’s economy celebrates the Pilgrims and their first colony. Saugus has one of the oldest iron works in the nation. The town of Milford is home to one of the most productive quarries in the state, and the granite it has produced has become part of the Boston Public Library and Worcester City Hall.

Read More

Tags: Wicked Local, Throwback Thursday

Four Giveaway Items for Your Live Event Booth

Posted by Nick Pizzolato on Wed, Apr 06, 2016 @ 01:40 PM


Live events are designed to help direct consumers to the businesses
they want to meet with. When you’re at an event, next to dozens of other businesses, you need something that will draw the attention of consumers to you, and create a buzz about your business.

Read More

Tags: Wicked Local, Marketing, live event

Three Ways to Create Value in Email Marketing

Posted by Nick Pizzolato on Tue, Apr 05, 2016 @ 12:46 PM

The key to a great email marketing campaign is to create value for your customers. What makes your service, promotion, or product desireable? How can new and returning consumers use it to make their lives easier? These are the questions to ask yourself when developing a communication strategy. But, value isn’t necessarily sharing a link to a great coupon. Value to a consumer is created through creative and directed storytelling. You must provide them with a reason to visit your business. Your business’s value is not built on the products you offer, but how they are presented to customers.

Read More

Tags: Small Business, Digital Marketing, Wicked Local, Email Marketing