Blog

Nick Pizzolato

Recent Posts

Five Additional Ways to Advertise with Wicked Local

Posted by Nick Pizzolato on Mon, Apr 04, 2016 @ 11:54 AM

For the last two weeks, we’ve shared ten different ways that you can advertise your brand on the WickedLocal.com network. The types of advertising have been diverse in size and how they feature your content; each one designed to connect with one of our 2.8 million viewers in their own unique way. However, they are not the only ways available to engage with consumers through our 160 hyperlocal news sites. Here are five additional types of digital advertising opportunities Wicked Local offers.

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Tags: Digital Advertising, Wicked Local

Throwback Thursday: Baseball Legends Play Golf in Newton

Posted by Nick Pizzolato on Thu, Mar 31, 2016 @ 11:28 AM

Tomorrow is April 1st, which is my favorite day of the year. No, I’m not a prankster, but the beginning of April means that the start of the next baseball season isn’t far behind. There is no better way to celebrate the return of Boston baseball, then by honoring one of the game’s greatest icons, and a local legend, George Herman “Babe” Ruth.

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Tags: Wicked Local, Throwback Thursday

March Blog Rewind: Helping to Prepare you Business for the Spring

Posted by Nick Pizzolato on Wed, Mar 30, 2016 @ 01:51 PM

In March, the Wicked Local Media Solutions blog aimed to help local businesses prepare for the next nine months by sharing helpful tips, marketing strategies, and examples of popular types of advertising. Now that winter is (thankfully) behind us, businesses can focus on bringing customers in who may have been cooped up all winter. We want your business to be prepared for shoppers and be active in promoting and marketing your business for the rest of 2016!

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Tags: Wicked Local

Three Popular Ways to Use Direct Mail

Posted by Nick Pizzolato on Tue, Mar 29, 2016 @ 12:16 PM

Consumers want to shop with businesses they feel the most comfortable with. Your local business needs to be able to connect with them and offer a personal connection. A great way to create this bond is by designing a direct mail campaign that is targeted at local shoppers.

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Tags: Small Business, Wicked Local, Marketing

Throwback Thursday: Early Public Transportation in Brockton

Posted by Nick Pizzolato on Thu, Mar 24, 2016 @ 10:49 AM

Almost every city and town in Massachusetts has some sort of public transportation system. Communities depend on them to aid people, who don’t have access to personal vehicles, so they can go shopping, check-in with physicians, or just spend time with friends. These days, commuters can use busses and trains to run their errands, however, in 1888, this trolley operated on only the power of two horses.

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Tags: Wicked Local, Throwback Thursday

Five Tips for Writing a Business Blog

Posted by Nick Pizzolato on Wed, Mar 23, 2016 @ 12:34 PM

Building a blog is a great way to introduce your business to the digital community. It may not have the functionality of a proper website, but you can use it as a placeholder while you design and prepare your site for launch, or add it to your existing website to keep them coming back. Here are five tips for writing a business blog. Read More

Tags: Small Business, Digital Marketing, Wicked Local

3 Quick Videos You Can Use to Engage Consumers

Posted by Nick Pizzolato on Tue, Mar 22, 2016 @ 12:52 PM

As smartphone ownership and internet access continues to grow, so does video consumption. In 2014, videos made up 64% of the world’s internet traffic. According to Cisco, it’s predicted that in 2019, video content in the United States will make up 85% of all online content. Consumers are looking for their favorite businesses to produce videos that will keep them entertained and educated.

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Tags: Small Business, Digital Marketing, Wicked Local, Video

5 More Types of Online Advertising

Posted by Nick Pizzolato on Mon, Mar 21, 2016 @ 02:31 PM

One of the benefits of advertising your business online, is that there are many different types of ways to share your message. The variety of marketing styles offers a local business the ability to attract and engage with consumers and can make your advertisement a beacon.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local

Throwback Thursday: St. Patrick's Day

Posted by Nick Pizzolato on Thu, Mar 17, 2016 @ 11:18 AM

Every March 17th, millions of Americans wear green, put on a four leaf clover pin and grab a green colored beverage (of course I’m talking about the Shamrock Shake). In Massachusetts, St. Patrick’s Day has always been a big celebration because of the state’s large Irish population. Many cities and towns in the commonwealth celebrate the day with a parade, concert or arts festival. The biggest party takes place in Boston, where this picture of young irish step dancers was taken.

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Tags: Throwback Thursday

5 Common Types of Online Advertising

Posted by Nick Pizzolato on Tue, Mar 15, 2016 @ 10:41 AM

You’ve advertised your business in print, but now it’s time to take your marketing campaign to the digital stage. But what exactly does that mean? How are different ad units effective in presenting your message to consumers? The vast network of Wicked Local websites offer businesses a number of digital marketing solutions that you can use to help spread your message throughout more than 150 communities in Eastern Massachusetts and beyond.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local