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Nick Pizzolato

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Throwback Thursday: Building the Cape Cod Canal

Posted by Nick Pizzolato on Thu, Apr 28, 2016 @ 10:44 AM

If you take a quick look at this photo, you may think these workers were digging a highway or a path to lay train tracks. Actually, they are in the early stages of building the Cape Cod Canal. Construction of the canal began in 1909 and six years later it was opened to boats on a limited basis. By 1916, the canal was finished and provided ships a 62 mile shortcut from Boston to New York.

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Tags: Wicked Local, Throwback Thursday

Four Ways to Improve Your Online Reputation

Posted by Nick Pizzolato on Wed, Apr 27, 2016 @ 10:53 AM

As technology has evolved, so has the way businesses advertise and communicate with consumers. One thing that has not changed is that every business depends on word-of-mouth marketing. Nothing is more critical to the success of a business than getting customers to recommend it to their peers. As helpful as social media and business listing sites can be to promote your business, they also offer a way for disgruntled customers to share negative comments. Here are four ways you can respond to messages and improve your online reputation.

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Tags: Small Business, Digital Marketing, Wicked Local

How To Claim Your Google Business Page

Posted by Nick Pizzolato on Mon, Apr 25, 2016 @ 12:08 PM

Last week, I wrote about the importance of having your business properly listed on business listing websites. These sites help increase your business’s digital footprint and strengthen your website’s search engine optimization (SEO). Because of Google’s global popularity, updating your Google Business page should be a top priority to provide consumers with updated contact and business information. If you haven’t claimed your Google business listing yet, here’s a step-by-step guide on how to do so.

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Tags: Small Business, Digital Marketing, Wicked Local

Throwback Thursday: Community Markets

Posted by Nick Pizzolato on Thu, Apr 21, 2016 @ 11:13 AM

At the turn of the century, the general store was the epicenter for many communities. Vendors would sell them their products and then customers would buy groceries, medicine, and other goods for that day or the next week. Consumers would probably visit the local market more than they would any other government building or business, just because of the constant need to resupply their pantries. Built in 1897, the Perkins Home Bakery in Shrewsbury, Massachusetts was one of these community markets.

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Tags: Wicked Local, Throwback Thursday

4 Tips to Find the Best SEM Keywords

Posted by Nick Pizzolato on Wed, Apr 20, 2016 @ 11:09 AM

Search engine marketing (SEM) campaigns have proven to be a successful way for businesses to engage with consumers after they’ve completed a specific web search. With so many businesses already advertising on search engines, and utilizing keywords that you want to use, your business can have a hard time standing out. When building a SEM strategy, your goal should be to find keywords that will be most likely used during a web search and give you the best value possible when bidding for ad placement. Here are 4 tips to help you find the best keywords for your SEM campaign.

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Updating Your Digital Business Listings

Posted by Nick Pizzolato on Tue, Apr 19, 2016 @ 10:23 AM

It wasn’t that long ago when people needed to open a phone book to find a local business; and that wasn’t necessarily an easy task. Consumers could only judge those businesses based on their ads or by the alphabetical contact list. Now, your business’s contact information can be found in a matter of seconds with a simple web search.

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Tags: Small Business, Digital Marketing, Wicked Local

5 Ways Your Business can Give on Marathon Monday

Posted by Nick Pizzolato on Mon, Apr 18, 2016 @ 11:03 AM

Each year, millions of dollars are raised by participants who run the Boston Marathon to help raise awareness for organizations and specific causes. It’s an event that captures the attention and compassion of all residents of the Commonwealth and here are five ways your business can give to runners and their charities.

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Tags: Cause Marketing, Small Business, Wicked Local

Throwback Thursday: The 120th Boston Marathon

Posted by Nick Pizzolato on Thu, Apr 14, 2016 @ 12:34 PM

Next Monday, on Patriots’ Day, we will watch as 30,000 runners take part in the 120th running of the Boston Marathon. The race, which began in 1897 as a contest between the elite runners of the world, has become a yearly event unlike any other. More than a half million people will line the course and cheer for professional and novice runners, as they attempt to complete the 26.2 mile challenge.

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Tags: Wicked Local, Throwback Thursday

4 Tips to Help You Write Custom Content

Posted by Nick Pizzolato on Wed, Apr 13, 2016 @ 10:47 AM

Custom content is unlike other types of advertising, because the copy is written by you, the business owner, and doesn’t leave the marketing message up to interpretation. It’s content that you use to build anticipation for a promotion or to raise awareness regarding news in your industry. Your words can add a level of experience and authority that an ad may not convey.

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Tags: Digital Advertising, Small Business, Wicked Local, Customer Engagement

Seven Steps to Use Facebook Live to Promote Your Business

Posted by Nick Pizzolato on Mon, Apr 11, 2016 @ 01:08 PM

At the beginning of the year, I wrote that streaming video would be the most popular trend in 2016. This prediction was based just on how many people used the Periscope and Meerkat smartphone apps in 2015. On Wednesday, April 6th, Facebook, announced they would be launching their updated streaming video service “Facebook Live” to all users. In one day, Facebook created the largest streaming video network on the planet, and made it easier for you to promote your small business to everyone on social media.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local, Video