Blog

Nick Pizzolato

Recent Posts

Forecasting the Marketing Trends of 2018

Posted by Nick Pizzolato on Thu, Dec 28, 2017 @ 12:58 PM

Throughout the year, marketing trends emerge that set the tone for consumer engagement. These trends are driven by technology and the needs of customers. Some, like video, continue to grow each year with increased demand while others fade out. Here are three emerging marketing trends to look for in 2018.

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Tags: Digital Marketing, Wicked Local, Customer Engagement

Five Print Marketing Facts You Can Use

Posted by Nick Pizzolato on Tue, Dec 19, 2017 @ 02:11 PM

Advertising your business in print is a great way to engage with customers. Here are five print marketing facts to help your business.
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Tags: Wicked Local, Infographic, Print

The Top Marketing Trends of 2017

Posted by Nick Pizzolato on Mon, Dec 18, 2017 @ 02:22 PM

Every year, there are new developments in marketing that become popular and difficult to ignore. In 2016, the use of augmented reality became relevant when Pokemon Go was introduced. While the app became less popular, it created a new marketing opportunity for businesses to engage with consumers. Here are some of the most important marketing trends of 2017.

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Tags: Small Business, Digital Marketing, Wicked Local, News & Trends

Preparing Your Business for the 2018 Readers Choice Awards

Posted by Nick Pizzolato on Thu, Dec 14, 2017 @ 01:01 PM

A new year means that it’s time to name new Readers Choice Award winners. On January 14, 2018, the polls will open and Wicked Local’s 2018 Readers Choice Awards will invite consumers to vote for their favorite community business.

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Tags: Readers Choice, Digital Marketing, Wicked Local, Print

News and Trends: Using Marco Polo to Engage Customers

Posted by Nick Pizzolato on Mon, Dec 11, 2017 @ 01:06 PM

Streaming video applications have been popular for a number of years, and app creators are still finding new ways to use video functionality to revolutionize communication. With video messaging, businesses can engage with customers personally and build a relationship. There’s a new app available that is designed specifically for this.

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Tags: Social Media, Digital Marketing, Wicked Local

Using Social Media for Holiday Promotions

Posted by Nick Pizzolato on Tue, Dec 05, 2017 @ 02:49 PM

Every business is looking to engage with consumers during the holidays. With such a narrow window to encourage shoppers to visit your store, it’s important to reach them through different mediums. A social media marketing campaign can boost your marketing message to new and existing consumers during the holidays. Here are a few ways you can use social networks to help create engagement this season.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local, Customer Engagement

Developing Rich Media Ads for the Holidays

Posted by Nick Pizzolato on Thu, Nov 30, 2017 @ 01:18 PM

The holiday season is here and your marketing strategy should focus on the best ways to create consumer engagement so you can make the most of this peak shopping period.

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Tags: Seasonal Marketing, Digital Advertising, Digital Marketing, Wicked Local, holiday

4 In-Store Holiday Marketing Strategies

Posted by Nick Pizzolato on Wed, Nov 29, 2017 @ 01:16 PM

Here are four strategies you can use to bring consumers into your store during the holiday season.

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Tags: Small Business, Wicked Local, Customer Engagement

Our Holiday Gift to You

Posted by Nick Pizzolato on Tue, Nov 21, 2017 @ 11:51 AM

The holiday season is here. It’s one of the best times to connect with new and existing customers who are looking to complete their holiday shopping. To help you engage with customers, we have an early holiday gift. Wicked Local Media Solutions is offering your business the unique opportunity to reach consumers with a 2 for 1 rich media ad special for the holiday season.

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Tags: Digital Advertising, Digital Marketing, Wicked Local

Marketing to Different Demographics

Posted by Nick Pizzolato on Mon, Nov 20, 2017 @ 02:16 PM

Your marketing strategy may differ depending on the customer demographic you are trying to reach. Here are five tips to keep in mind while developing a marketing campaign.

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Tags: Digital Marketing, Wicked Local, Infographic