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Nick Pizzolato

Recent Posts

5 More Types of Online Advertising

Posted by Nick Pizzolato on Mon, Mar 21, 2016 @ 02:31 PM

One of the benefits of advertising your business online, is that there are many different types of ways to share your message. The variety of marketing styles offers a local business the ability to attract and engage with consumers and can make your advertisement a beacon.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local

Throwback Thursday: St. Patrick's Day

Posted by Nick Pizzolato on Thu, Mar 17, 2016 @ 11:18 AM

Every March 17th, millions of Americans wear green, put on a four leaf clover pin and grab a green colored beverage (of course I’m talking about the Shamrock Shake). In Massachusetts, St. Patrick’s Day has always been a big celebration because of the state’s large Irish population. Many cities and towns in the commonwealth celebrate the day with a parade, concert or arts festival. The biggest party takes place in Boston, where this picture of young irish step dancers was taken.

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Tags: Throwback Thursday

5 Common Types of Online Advertising

Posted by Nick Pizzolato on Tue, Mar 15, 2016 @ 10:41 AM

You’ve advertised your business in print, but now it’s time to take your marketing campaign to the digital stage. But what exactly does that mean? How are different ad units effective in presenting your message to consumers? The vast network of Wicked Local websites offer businesses a number of digital marketing solutions that you can use to help spread your message throughout more than 150 communities in Eastern Massachusetts and beyond.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local

5 Tips to Writing a Great Press Release

Posted by Nick Pizzolato on Mon, Mar 14, 2016 @ 12:54 PM

As a business owner, you know your industry better than anyone else. This is why customers turn to you for the solutions to their problems. You do your best to educate the community about your products through marketing, but sometimes there is news or an update that can’t be shared in an advertisement. A professional and well prepared press release can showcase your knowledge and allow your business to reach new consumers.

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Tags: Small Business, Wicked Local, Marketing

Throwback Thursday: A Bicycle Ride in Spring

Posted by Nick Pizzolato on Thu, Mar 10, 2016 @ 11:27 AM

Winter may not officially be over yet, but you can definitely feel that spring is practically here. The weather is actually enjoyable and this weekend we turn the clocks forward an hour, which means we lose an hour of sleep, but gain an hour of sunlight at night. As we say goodbye to another New England winter, we can look forward to doing activities outdoors again. You’ll start seeing more people running, boating, and biking. Of course, the bikes you see won’t be quite as unique as these.

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Tags: Wicked Local, Throwback Thursday

Testimonial Tuesday: Investing in Events

Posted by Nick Pizzolato on Tue, Mar 08, 2016 @ 12:38 PM

When you are marketing your business, you should use a variety of advertising campaigns to reach your audience. But, no matter how engaging the copy is, it can never capture your personality or your commitment to consumers. The best way to share with customers that your business is an active part of the community is to take part in local events.

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Tags: Small Business, Marketing, Testimonial Tuesday

Throwback Thursday: Baseball in Brookline

Posted by Nick Pizzolato on Thu, Mar 03, 2016 @ 11:35 AM

In New England, there are a few ways to tell that spring is just around the corner. The weather gets warmer and the days get longer. The landscape turns from brown to green and kids start playing outdoors. My favorite sign though, is that baseball starts to make a return to the area. As Boston’s boys of summer are in Florida getting ready for the season, high school and intramural teams take the fields across the Commonwealth.

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Tags: Throwback Thursday

Six Keys to Create Engaging Content

Posted by Nick Pizzolato on Wed, Mar 02, 2016 @ 12:19 PM

Creating content for your marketing campaigns can be tricky because you’re looking to build a consumer bond that is organic and not forced. An engaging marketing campaign is successful because of the relationship you build with your customers. This positive relationship makes your business seem more like a friend rather than a place to just make a transaction. But, how do you create consumer interest with just words? Here are six keys to create engaging content.

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Tags: Small Business, Wicked Local, Marketing

Testimonial Tuesday: Inviting Customers to Leave Comments

Posted by Nick Pizzolato on Tue, Mar 01, 2016 @ 02:51 PM

Your business is a resource for the community. The products and services that you provide are in high demand with local shoppers. Eventually, however, you will you need to grow your business, and that’s when the voices of your loyal customers can be the best marketing tool you have.

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Tags: Wicked Local, Testimonial Tuesday

Throwback Thursday: Election Day

Posted by Nick Pizzolato on Thu, Feb 25, 2016 @ 11:38 AM

This Tuesday, voters across Massachusetts will head to the polls and vote in the 2016 Presidential Primary election. No, this post isn’t an endorsement of any political party, candidate, or platform. It is a reminder, that if you can make it to the polls, please cast your vote. This picture was taken in 1972 in Arlington.

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Tags: Wicked Local, Throwback Thursday