Blog

Nick Pizzolato

Recent Posts

Throwback Thursday: The Hingham Shipyard

Posted by Nick Pizzolato on Thu, Jan 07, 2016 @ 11:30 AM

Hingham, Massachusetts was settled in 1633 by British colonists and became a town in 1635. Over the last 380 years, Hingham has become a destination for corporations, small businesses, homeowners, restaurants, and a summer vacation destination. It was also home to one of the most productive military naval yards in history.

Read More

Testimonial Tuesday: The Readers Choice Award, the Ultimate Testimonial

Posted by Nick Pizzolato on Tue, Jan 05, 2016 @ 01:11 PM

A customer testimonial can be a key asset in building a marketing campaign that will help you build relationships with potential consumers. If one positive review could help reach a handful of new customers, imagine how many customer testimonials could help your business. Having hundreds of loyal shoppers promote your business, is the ultimate display of consumer confidence. Winning a Readers Choice Award offers your business that visibility.

Read More

Tags: Readers Choice, Small Business, Wicked Local, Marketing, Testimonial Tuesday

Preparing Your Business For Winter Weather

Posted by Nick Pizzolato on Mon, Jan 04, 2016 @ 01:46 PM

In December, New Englanders got lucky. The bitter weather that we associate with the winter months was mostly enjoyable. There was barely any snow and temperatures were warm and mild. Some days, it felt more like spring than winter. This better than average weather was fantastic for businesses, because it encouraged consumers to visit stores in their community during the holidays. However, now in January, all of that has changed.

Read More

December Blog Rewind: Being Prepared for 2016

Posted by Nick Pizzolato on Wed, Dec 30, 2015 @ 10:56 AM

In December, the Wicked Local Media Solutions blog looked to help community businesses attract customers for the holiday season. We shared strategies to help business owners prepare their store for shoppers, ways they could engage with new customers, and create simple video messages to share online. We also took a look back at our most popular blogs, and what marketing trends will be hot in 2016.

If you’ve missed any of our posts, here is December’s blog rewind.

Read More

Tags: Wicked Local

Testimonial Tuesday: Year in Review

Posted by Nick Pizzolato on Tue, Dec 29, 2015 @ 01:32 PM

Customer testimonials can be a very important part of your marketing strategy, because they help your business build a connection with new customers. The Edelman Trust Barometer reports that 62% of customers believe that people like them are a credible source when choosing a product to purchase. A customer testimonial has the power to be this voice for you when communicating with local consumers.

Read More

Tags: Small Business, Wicked Local, Customer Engagement, Testimonial Tuesday

4 Ways to Strengthen Consumer Engagement on Facebook

Posted by Nick Pizzolato on Mon, Dec 28, 2015 @ 02:23 PM

Your business probably has a Facebook page, but how effective is it at building an audience? Building consumer engagement on Facebook isn’t always going to be easy, but as you build an audience, it can be very rewarding. The tricky part can be creating content that will inspire your audience to grow. Here are four things to keep in mind when you are trying to strengthen consumer engagement on Facebook.

Read More

Tags: Social Media, Small Business, Digital Marketing, Wicked Local

Testimonial Tuesday: Testimonials by the Numbers [Infographic]

Posted by Nick Pizzolato on Tue, Dec 22, 2015 @ 10:59 AM

A customer testimonial is not just a positive review of your business, it’s also a tool you can use to increase consumer engagement. This infographic shows that testimonials and reviews lead to increased sales and create an effective bond with potential consumers. Customer testimonials deliver compelling word-of-mouth advertising that has proven to be an asset for every business.

Read More

Tags: Small Business, Wicked Local, Testimonial Tuesday

4 Marketing and Advertising Trends for 2016

Posted by Nick Pizzolato on Mon, Dec 21, 2015 @ 02:05 PM

2015 is winding down. With each day that passes, you start to close the books on this year and look forward to 2016. A new year means your business will offer new merchandise and services to your customers. It also means you will have new challenges in figuring out how to engage with a larger audience as you try and grow your business. Here are four ways you can start to build a marketing strategy that will be ready for campaigns in 2016.

Read More

Tags: Small Business, Wicked Local, Marketing

Throwback Thursday: Celebrate the Holidays at Edaville Railroad

Posted by Nick Pizzolato on Thu, Dec 17, 2015 @ 11:06 AM

This photo, taken in 2011, is of Edaville Railroad, in Carver, Massachusetts. Edaville has become a destination for families looking to immerse themselves in the holiday spirit. Each year, their train tours around the 250 acre cranberry farm and travels past festive light displays and decorations. Hop on the train, and if it’s cold enough, share a cup of hot chocolate with your family. Create a winter memory and tradition with your family.

Read More

Tags: Wicked Local, Throwback Thursday

The Top Ten Wicked Local Media Solutions Blog Posts of 2015

Posted by Nick Pizzolato on Wed, Dec 16, 2015 @ 11:39 AM

Throughout the year, we’ve suggested that it’s good practice to take note of what marketing strategies and promotions have worked for you during the year. Now that 2015 is almost over, it’s a great time to look back over your ledger and review the most profitable advertising campaigns your business ran. Try to create a calendar for the next 365 days that will build off your previous successes and your failures.

Read More

Tags: Readers Choice, Small Business, Wicked Local, Print, Email Marketing