Blog

Nick Pizzolato

Recent Posts

Testimonial Tuesday: A New Website Brings New Business

Posted by Nick Pizzolato on Tue, Dec 15, 2015 @ 11:36 AM

Creating a website for your business is an integral part of owning and managing a company in the 21st century. It wasn’t that long ago that a website for your business was considered to be a luxury or something that would be, “nice to have.” Now, customers can do a web search for local businesses while they are walking down the street. A web page isn’t a complementary component anymore, it’s a necessity.

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Tags: Websites, Wicked Local, Mobile, Marketing, Testimonial Tuesday

6 Tips for Making a 60 Second Video [Free Download]

Posted by Nick Pizzolato on Mon, Dec 14, 2015 @ 01:30 PM

 
Creating a video message is a great way for your business to create user engagement and build your brand identity within your community. With the advances in technology, it's never been easier to produce and distribute a video that will connect with your audience.
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Tags: Small Business, Wicked Local, Video

Throwback Thursday: A Holiday Concert in Framingham, Massachusetts

Posted by Nick Pizzolato on Thu, Dec 10, 2015 @ 11:22 AM

How do you get someone into the holiday spirit? Simple, play some festive music for them. There’s something about hearing a familiar tune every year at the same time that makes those celebrating the holidays feel excited for the season. This weekend, the MetroWest Daily News will hold their annual holiday concert and food drive at Nevins Hall in Framingham, Massachusetts.

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Tags: Wicked Local, Throwback Thursday

Five Steps to Build an Engaging Print Advertisement

Posted by Nick Pizzolato on Wed, Dec 09, 2015 @ 10:44 AM

Print advertising is still considered one of the most trusted forms of advertising. People expect to see newspaper ads in print publications so not only are they not ignored, they are also sought out. But, what do you need to do to make a strong print ad? A print ad needs to be a showcase announcement for your business. Whether you are looking to promote a grand opening or build attention to a new product, newspaper advertisements are the perfect way to connect with consumers in your community.

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Tags: Small Business, Wicked Local, Marketing, Print

Learning the Lingo: Retargeting

Posted by Nick Pizzolato on Mon, Dec 07, 2015 @ 11:44 AM

For a second, let’s pretend that you are in the market for a new computer. During your research to find the best computer for your needs you search different websites and different models. You find the model that you want to purchase and find the item on techgiant.com. They have a fair price, but you want to search around to see a better deal. Throughout the rest of the day, you visit other websites and social media, and you notice an ad from techgiant.com keeps coming up on every page you visit. Why is this computer following you around the internet? Don’t panic, it’s just a marketing strategy called retargeting, and your business can do it too.

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Tags: Digital Advertising, Small Business, Digital Marketing, Wicked Local, Learning the Lingo

Throwback Thursday: The Holiday Season Begins

Posted by Nick Pizzolato on Thu, Dec 03, 2015 @ 11:11 AM

There’s something about the holiday season that inspires people to decorate their homes with intricate light displays and models. Maybe it’s because we want to show off how much we enjoy the final month of the year. Perhaps, we are so discouraged at the early darkness, we want fake sunlight by lighting up the block. Whatever the reason, many families who celebrate different holidays during this time of year decorate their homes, much to the delight of their community. Like this home Wicked Local Cape Cod found last year.

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Tags: Wicked Local, Throwback Thursday

Infographic: Why People Love Infographics

Posted by Nick Pizzolato on Wed, Dec 02, 2015 @ 02:27 PM

Infographics are eveywhere. I'm sure if you look in your favorite publication you'll see some sort of information that is being displayed as artwork. They are used in stories about finance, crime, sports, and politics as a way to make the raw data easy to understand. What makes them so appealing?

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Tags: Small Business, Customer Engagement, Infographic

Testimonial Tuesday: Sharing Testimonials on Social Media

Posted by Nick Pizzolato on Tue, Dec 01, 2015 @ 11:31 AM

We’ve referred to customer testimonials as a type of word-of-mouth advertising, which is one of the most trusted forms of marketing. But what if it’s not easy for you to share that real-time message to potential consumers? You need to have these compelling and trustworthy endorsements in very visible places that will attract the attention of shoppers in your community. You need to turn to social media.

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Tags: Social Media, Small Business, Wicked Local, Testimonial Tuesday

Learning the Lingo: Giving Tuesday

Posted by Nick Pizzolato on Mon, Nov 30, 2015 @ 01:38 PM

In the last four days, Americans are estimated to have spent billions of dollars on merchandise while holiday shopping. Companies have aggressively promoted their Black Friday and Cyber Monday deals, and their advertising has absolutely worked. We were all aware where we could get a great deal on our favorite (and pricey) items. As all of this capital is being spent on gifts for people, nonprofit organizations have also found their niche during this epic weekend of consumer engagement.

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Tags: Cause Marketing, Wicked Local, Learning the Lingo

November Blog Rewind: Preparing Your Business for the Holidays

Posted by Nick Pizzolato on Wed, Nov 25, 2015 @ 10:42 AM

During November, our blogs looked to help businesses prepare themselves for holiday shoppers. With the knowledge that you will be busy during the last four weeks of the year, November is a great time to take inventory of your store and adjust your marketing strategy as needed. The less planning you have to do on the fly, increases the time you can focus on the day-to-day operations of your business.

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Tags: Small Business, Wicked Local, Video, Marketing