Nick Pizzolato

Recent Posts

Throwback Thursday: Clearing the Snow in 1920s Quincy

Posted by Nick Pizzolato on Thu, Jan 14, 2016 @ 12:04 PM

Earlier this week, a few inches of snow accumulated on the ground across eastern Massachusetts. Honestly, this last snow squall wasn’t too bad, but there’s a Nor’easter predicted for this weekend. In the 21st century, it’s easy for us to prepare for snowstorms. We have plows and de-icing chemicals to keep the streets clear of snow and ice. We use snow blowers to keep our sidewalks and driveways clear. However, it wasn’t that long ago that those tools weren’t available to us.

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Tags: Wicked Local, Throwback Thursday

Wicked Local Media Solutions: Print Solutions

Posted by Nick Pizzolato on Wed, Jan 13, 2016 @ 12:12 PM

As a business owner or manager, you are always looking for the advertising solution that will be the most successful way of introducing consumers to your brand. You may be compelled to look for solutions on your own, but that can be tricky. It’s helpful to have a guide to offer advice to build a modern marketing strategy that will work best for your company.

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Tags: Small Business, Wicked Local, Print

Testimonial Tuesday: 4 Simple Ways for Customers to Give a Testimonial

Posted by Nick Pizzolato on Tue, Jan 12, 2016 @ 11:01 AM

Customer testimonials can offer your business a chance to strengthen consumer confidence and expand the recognition of your brand in the community. A testimonial doesn’t have to be formatted like an essay. They don’t have to be a video message either. You can create simple and non-invasive ways to encourage customers to share their positive consumer experience with others.

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Tags: Small Business, Wicked Local, Testimonial Tuesday

Wicked Local Media Solutions: Digital Solutions

Posted by Nick Pizzolato on Mon, Jan 11, 2016 @ 11:17 AM

As a business owner, you probably have a mental or physical checklist of all the tasks you need to accomplish to keep your store successful. You have to manage payroll, take inventory of your products, and manage customer relations. Along with all the day-to-day operations that come with owning a store, you also need to create a marketing plan so your business can grow.

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Tags: Small Business, Wicked Local, Marketing

Throwback Thursday: The Hingham Shipyard

Posted by Nick Pizzolato on Thu, Jan 07, 2016 @ 11:30 AM

Hingham, Massachusetts was settled in 1633 by British colonists and became a town in 1635. Over the last 380 years, Hingham has become a destination for corporations, small businesses, homeowners, restaurants, and a summer vacation destination. It was also home to one of the most productive military naval yards in history.

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Testimonial Tuesday: The Readers Choice Award, the Ultimate Testimonial

Posted by Nick Pizzolato on Tue, Jan 05, 2016 @ 01:11 PM

A customer testimonial can be a key asset in building a marketing campaign that will help you build relationships with potential consumers. If one positive review could help reach a handful of new customers, imagine how many customer testimonials could help your business. Having hundreds of loyal shoppers promote your business, is the ultimate display of consumer confidence. Winning a Readers Choice Award offers your business that visibility.

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Tags: Readers Choice, Small Business, Wicked Local, Marketing, Testimonial Tuesday

Preparing Your Business For Winter Weather

Posted by Nick Pizzolato on Mon, Jan 04, 2016 @ 01:46 PM

In December, New Englanders got lucky. The bitter weather that we associate with the winter months was mostly enjoyable. There was barely any snow and temperatures were warm and mild. Some days, it felt more like spring than winter. This better than average weather was fantastic for businesses, because it encouraged consumers to visit stores in their community during the holidays. However, now in January, all of that has changed.

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December Blog Rewind: Being Prepared for 2016

Posted by Nick Pizzolato on Wed, Dec 30, 2015 @ 10:56 AM

In December, the Wicked Local Media Solutions blog looked to help community businesses attract customers for the holiday season. We shared strategies to help business owners prepare their store for shoppers, ways they could engage with new customers, and create simple video messages to share online. We also took a look back at our most popular blogs, and what marketing trends will be hot in 2016.

If you’ve missed any of our posts, here is December’s blog rewind.

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Tags: Wicked Local

Testimonial Tuesday: Year in Review

Posted by Nick Pizzolato on Tue, Dec 29, 2015 @ 01:32 PM

Customer testimonials can be a very important part of your marketing strategy, because they help your business build a connection with new customers. The Edelman Trust Barometer reports that 62% of customers believe that people like them are a credible source when choosing a product to purchase. A customer testimonial has the power to be this voice for you when communicating with local consumers.

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Tags: Small Business, Wicked Local, Customer Engagement, Testimonial Tuesday

4 Ways to Strengthen Consumer Engagement on Facebook

Posted by Nick Pizzolato on Mon, Dec 28, 2015 @ 02:23 PM

Your business probably has a Facebook page, but how effective is it at building an audience? Building consumer engagement on Facebook isn’t always going to be easy, but as you build an audience, it can be very rewarding. The tricky part can be creating content that will inspire your audience to grow. Here are four things to keep in mind when you are trying to strengthen consumer engagement on Facebook.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local