Nick Pizzolato

Recent Posts

Throwback Thursday: The Holiday Season Begins

Posted by Nick Pizzolato on Thu, Dec 03, 2015 @ 11:11 AM

There’s something about the holiday season that inspires people to decorate their homes with intricate light displays and models. Maybe it’s because we want to show off how much we enjoy the final month of the year. Perhaps, we are so discouraged at the early darkness, we want fake sunlight by lighting up the block. Whatever the reason, many families who celebrate different holidays during this time of year decorate their homes, much to the delight of their community. Like this home Wicked Local Cape Cod found last year.

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Tags: Wicked Local, Throwback Thursday

Infographic: Why People Love Infographics

Posted by Nick Pizzolato on Wed, Dec 02, 2015 @ 02:27 PM

Infographics are eveywhere. I'm sure if you look in your favorite publication you'll see some sort of information that is being displayed as artwork. They are used in stories about finance, crime, sports, and politics as a way to make the raw data easy to understand. What makes them so appealing?

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Tags: Small Business, Customer Engagement, Infographic

Testimonial Tuesday: Sharing Testimonials on Social Media

Posted by Nick Pizzolato on Tue, Dec 01, 2015 @ 11:31 AM

We’ve referred to customer testimonials as a type of word-of-mouth advertising, which is one of the most trusted forms of marketing. But what if it’s not easy for you to share that real-time message to potential consumers? You need to have these compelling and trustworthy endorsements in very visible places that will attract the attention of shoppers in your community. You need to turn to social media.

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Tags: Social Media, Small Business, Wicked Local, Testimonial Tuesday

Learning the Lingo: Giving Tuesday

Posted by Nick Pizzolato on Mon, Nov 30, 2015 @ 01:38 PM

In the last four days, Americans are estimated to have spent billions of dollars on merchandise while holiday shopping. Companies have aggressively promoted their Black Friday and Cyber Monday deals, and their advertising has absolutely worked. We were all aware where we could get a great deal on our favorite (and pricey) items. As all of this capital is being spent on gifts for people, nonprofit organizations have also found their niche during this epic weekend of consumer engagement.

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Tags: Cause Marketing, Wicked Local, Learning the Lingo

November Blog Rewind: Preparing Your Business for the Holidays

Posted by Nick Pizzolato on Wed, Nov 25, 2015 @ 10:42 AM

During November, our blogs looked to help businesses prepare themselves for holiday shoppers. With the knowledge that you will be busy during the last four weeks of the year, November is a great time to take inventory of your store and adjust your marketing strategy as needed. The less planning you have to do on the fly, increases the time you can focus on the day-to-day operations of your business.

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Tags: Small Business, Wicked Local, Video, Marketing

Testimonial Tuesday: Receiving Rave Reviews

Posted by Nick Pizzolato on Tue, Nov 24, 2015 @ 02:57 PM

Recently, Wicked Local, in partnership with WCVB5 and MeTV, hosted the first Best Years Expo at Gillette Stadium. We were able to bring businesses, government agencies, health care professionals, and speakers to an event that was targeted toward men and women in their 50’s, 60’s and 70’s. Our goal was to create an event that would introduce our customers to local organizations in order to help them plan for their future adventures.

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Tags: Small Business, Wicked Local, Marketing, Testimonial Tuesday

6 Ways to Get Your Business Ready for Holiday Shoppers

Posted by Nick Pizzolato on Mon, Nov 23, 2015 @ 01:57 PM

The last six weeks of the year are the busiest for most businesses. As a store owner or manager, it’s up to you to make sure your employees are ready, your inventory is stocked, and your customers are happy. Here is a checklist of six things for you to keep in mind as the holiday shopping sprint begins.

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Tags: Small Business, Wicked Local, Customer Engagement, Marketing

Throwback Thursday: Thanksgiving Parade in Plymouth, Ma

Posted by Nick Pizzolato on Thu, Nov 19, 2015 @ 10:30 AM

Almost everyone celebrates Thanksgiving with a roasted turkey, heaping amounts of side dishes and warm pumpkin pie. The Town of Plymouth, Massachusetts does all of that and throws one of the best parades in the nation. For the last 19 years, the America’s Hometown Thanksgiving Parade has been a one-of-a-kind celebration.

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Tags: Wicked Local, Throwback Thursday

Print Media is a Trusted Source for Holiday Shoppers

Posted by Nick Pizzolato on Wed, Nov 18, 2015 @ 11:00 AM

In ten short days, Thanksgiving will be over, but the first weekend of holiday shopping will just be getting started. On (Black) Friday morning, when stores open their doors, shoppers will be there and looking for the best deals possible. Friday has the potential to be one of your company’s most profitable days of the year. So the question is, how are you advertising for it?

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Tags: Small Business, Wicked Local, Print

Testimonial Tuesday: Putting the Conversation in Context

Posted by Nick Pizzolato on Tue, Nov 17, 2015 @ 11:15 AM

Testimonials are a kind of word-of-mouth advertising. Yes, you are the one publishing the reviews of your business, but these are the words from actual customers. It’s important to keep in mind when you are editing a video or publishing an interview, to keep their words in the correct context.

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Tags: Small Business, Websites, Wicked Local, Marketing, Testimonial Tuesday