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Nick Pizzolato

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Throwback Thursday: Commuting in the Late 19th Century

Posted by Nick Pizzolato on Thu, Oct 01, 2015 @ 10:11 AM

Commuting to and from Boston can be a pain. There might not be any room for you to sit down, or worst still, your bus or train could be running behind schedule. However, the trip is necessary for thousands of men and women who make their way into the city for work and leisure. Imagine what it must’ve been like before modern public transportation. You would have to catch a ride on carriages or maybe on an early automobile. That’s why in 1892, the Newton & Boston Street Railway was formed and offered people an electric trolley that took them from Newton Upper Falls to Newtonville.

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Tags: Throwback Thursday

Quiz: Which Social Media Site are You?

Posted by Nick Pizzolato on Wed, Sep 30, 2015 @ 10:43 AM

Social media has never been more popular. More than two billion people are a part of at least one social media site, and those numbers continue to grow monthly. But what social network (Facebook, Twitter, Instagram, LinkedIn) is in synch with your personality? Take our quiz and find out.

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Tags: Social Media, Small Business, Marketing

3 Ways to Promote Your Business on Facebook

Posted by Nick Pizzolato on Tue, Sep 29, 2015 @ 09:31 AM

As of right now, Facebook is the ruler of the social media kingdom. It has more daily users than all other social networking sites combined. Many people see it as a way to communicate with friends and family, but as a business owner you should be focused on how it allows you to engage with consumers.

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Tags: Social Media, Digital Advertising, Small Business, Digital Marketing, Wicked Local

3 Ways Your Business Can Use LinkedIn

Posted by Nick Pizzolato on Mon, Sep 28, 2015 @ 01:29 PM

Every business should be using social networking sites as a part of their business’s marketing strategy. They offer your small business the opportunity to engage with consumers and introduce your products and services. It’s also a fantastic way to connect with other businesses in your industry to work on future partnerships and business growth.

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Tags: Social Media, Small Business, Digital Marketing

Infographic: Building Consumer Engagement with Native Advertising

Posted by Nick Pizzolato on Fri, Sep 25, 2015 @ 01:42 PM

As a small business, you hope every online ad campaign you run will result in more customers visiting your website or you physical store. But as the internet has evolved, so has the way people engage with online advertising. They don’t want to see a deal, they want to learn about why it’s great. Native advertising is content that educates consumers and promotes a business, service or product. It answers questions in the copy about why a promotion or tool is the solution to a specific problem.

Native advertisements can include video content, text, images, links to your website and other business information. The goal is to engage with your customers, and not be a passive voice.

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Tags: Small Business, Digital Marketing, Marketing

Throwback Thursday: What the Fluff Festival in Somerville, Ma

Posted by Nick Pizzolato on Thu, Sep 24, 2015 @ 01:00 PM

The start of fall means the days begin to get shorter, the nights become a little cooler, and it’s time for the Annual What the Fluff Festival to take place in Somerville, Massachusetts. For the last ten years, What the Fluff has celebrated the sugary marshmallow condiment that was invented in Somerville in 1917 by Archibald Query. The festival is completely unique and an incredibly fun experience. As you can see from this 2013 photo, it can get pretty crowded in Union Square. 

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Tags: Throwback Thursday

Video: The Future of Business with Ecommerce

Posted by Nick Pizzolato on Wed, Sep 23, 2015 @ 01:47 PM

Building a successful business is not just about expertly marketing your products and services. You also need to provide adequate access to your inventory. For your physical store, this means having business hours that are convenient for your customers. It means that your shelves are always stocked with items that are popular. It means offering the services that you know customers will want to invest in. But, providing access to your business shouldn’t stop at unlocking the front door. Selling your merchandise and service online is another way to provide access.

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Tags: Small Business, Customer Engagement

The Best Years Expo: Celebrating Life in Your 50’s, 60’s, 70’s & Beyond

Posted by Nick Pizzolato on Tue, Sep 22, 2015 @ 11:00 AM

Are you a Baby Boomer? If you are, then you have spent the first half of your life focusing on your family, career and yourself. You’ve raised children, built a solid career, saved a little bit of money and now want to focus on achieving similar success and enjoying life.

On Saturday, November 7th, Wicked Local will host the first annual The Best Years Expo, which will be held from 10am until 5pm at Gillette Stadium in Foxboro, Massachusetts. This expo will look to educate and entertain the baby boomer generation to all the opportunities available to them now that they have the time and the money to enjoy life.

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Tags: Small Business, Customer Engagement, Business Networking, Marketing

3 Ways Your Business Can Take Part in Cause Marketing

Posted by Nick Pizzolato on Fri, Sep 18, 2015 @ 12:11 PM

People like reading good news. And there’s no better news than reading that the business they frequent is involved with charitable giving. Cause marketing is a great way to show your community that your business cares and wants to be involved with local and national charities.

Although cause marketing is advertising for your business, don’t think of it in the conventional sense of how you normally market your business. You’re not promoting a sale or showcasing an item. You are sharing that your business is taking part in something greater than itself.

Here are three ways your business can take part in cause marketing.

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Tags: Cause Marketing, Small Business

Throwback Thursday: The Cranberry Harvest is Almost Here

Posted by Nick Pizzolato on Thu, Sep 17, 2015 @ 01:12 PM

Throwback Thursday: If it’s fall in Massachusetts, it means that it’s almost time for cranberry farmers to start harvesting their crop. If you drive through the towns across the south shore and Cape Cod you’ll see crews of farmers wading through the water, guiding an ocean of red berries into sorting machines. I think that it’s one of the most gorgeous things you’ll see during the fall.

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Tags: Throwback Thursday