Building a successful business is not just about expertly marketing your products and services. You also need to provide adequate access to your inventory. For your physical store, this means having business hours that are convenient for your customers. It means that your shelves are always stocked with items that are popular. It means offering the services that you know customers will want to invest in. But, providing access to your business shouldn’t stop at unlocking the front door. Selling your merchandise and service online is another way to provide access.Read More
Are you a Baby Boomer? If you are, then you have spent the first half of your life focusing on your family, career and yourself. You’ve raised children, built a solid career, saved a little bit of money and now want to focus on achieving similar success and enjoying life.
On Saturday, November 7th, Wicked Local will host the first annual The Best Years Expo, which will be held from 10am until 5pm at Gillette Stadium in Foxboro, Massachusetts. This expo will look to educate and entertain the baby boomer generation to all the opportunities available to them now that they have the time and the money to enjoy life.Read More
People like reading good news. And there’s no better news than reading that the business they frequent is involved with charitable giving. Cause marketing is a great way to show your community that your business cares and wants to be involved with local and national charities.
Although cause marketing is advertising for your business, don’t think of it in the conventional sense of how you normally market your business. You’re not promoting a sale or showcasing an item. You are sharing that your business is taking part in something greater than itself.
Here are three ways your business can take part in cause marketing.Read More
Throwback Thursday: If it’s fall in Massachusetts, it means that it’s almost time for cranberry farmers to start harvesting their crop. If you drive through the towns across the south shore and Cape Cod you’ll see crews of farmers wading through the water, guiding an ocean of red berries into sorting machines. I think that it’s one of the most gorgeous things you’ll see during the fall.Read More
Tags: Throwback Thursday
Your business needs to be visible online. But, you also have to be alert as there can be disgruntled customers, or competitors, that will try to sour your business for prospective consumers. Being conscious of what is being said about your business online is called reputation monitoring and it’s an essential part of your overall digital marketing campaign.Read More
Our Throwback Thursday image today is of Pleasant Street in Malden and dates back to the early 1900s. Although technically not called “Main Street,” Pleasant Street has been connecting businesses and people for generations. A lot has changed in Malden in the 105 years since this image, but one thing that hasn’t changed is the importance of Pleasant Street to the local economy.Read More
Your business serves a specific purpose. When you started your company you wanted to fill a need in your community. You saw that people wanted a place to eat a muffin, so you founded a cafe. You opened a hardware store when you learned the closest option was twenty minutes away. There was no vintage clothing stores in your young, hip neighborhood so you built a brand. If your business fulfills a certain need, so should your advertising.
This is not advice saying you should not continue your normal advertising routine. Far from it. However, sometimes you want to reach a targeted audience who are looking for businesses within your industry. That’s when a special section publication can be the perfect solution.Read More
Fall officially begins on September 23rd, but we all know that the unofficial end of summer is Labor Day Weekend. For those who get to take Monday off in observance of the federal holiday, it is the last chance to enjoy a short vacation and say goodbye to the beach. Our Throwback Thursday image is of hundreds of people enjoying Nantasket Beach in the early 1900s.Read More
Tags: Throwback Thursday
Sadly, summer is practically over. The days people can spend at the beach are winding down. Vacations are ending and children are starting to go back to school. For many people, the end of summer is a sign that the fun they experience during the year is over. In New England, it’s even a sign to start taking the winter jackets and snow shovels out of storage.
But to a business owner, fall is the perfect time to sit down with your calendar and start planning out promotional campaigns through the holidays. There are a number of upcoming holidays and seasonal events that will bring people out shopping and you should start of thinking of ways to convince them to shop locally. Here are some marketing options available to you.Read More
It’s not unusual to read about the launch of a new social media app and how it will change the landscape of how people will communicate with each other. Some platforms, like Periscope and Meerkat, find an instant audience and become popular. Other sites just fade away into obscurity. The sites that are established and popular are that way because they are constantly upgrading and improving on their service. Two social media sites announced big news last week about platform updates and increased engagement.Read More