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Nick Pizzolato

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Throwback Thursday: Main Street in Newburyport, Ma

Posted by Nick Pizzolato on Thu, Jul 30, 2015 @ 01:05 PM

From time to time, we like to share a “Main Street” image from the past to honor and celebrate how important local businesses are to each one of our communities. Today’s “Your Main Street” photo is of Newburyport, Massachusetts.

Published in 1906, this image shows Newburyport’s Market Square full of small and independent businesses that served the town in the early 20th century.

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Tags: Wicked Local, Throwback Thursday

July Blog Rewind: It's All About Social Promotion

Posted by Nick Pizzolato on Wed, Jul 29, 2015 @ 11:38 AM

Social Media has become a prominent part of the online culture. Year after year, people spend more time using and communicating through social media. Plus, the number of social networks are growing. Just this year, Periscope and Meerkat arrived, giving users the ability to live stream video to the world.

As social media marketing becomes less of a trend and more legitimate, your business shouldn’t be afraid to use it to help with promotion. With billions of people logging on to social media sites every day, your business is missing a unique opportunity to connect with an engaged audience.

If you missed any of our posts, here is July’s Blog Rewind.

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Tags: Social Media, Small Business, Digital Marketing

Using Meerkat and Periscope to Market Your Business

Posted by Nick Pizzolato on Tue, Jul 28, 2015 @ 02:25 PM

The latest trend in social media marketing is live streaming video announcements and events. Earlier this year, Meerkat debuted at South by Southwest with lots of hype. They were close to partnering with Twitter, however, Twitter, acquired a similar app called Periscope instead. Since then, both video apps have been gaining popularity and people are exploring the opportunities they offer.

Celebrities are using it to give their fans a look at life “behind the scenes.” Businesses are using them to run secret contests. News outlets are airing interviews and press conferences live by just holding their smartphones. Live streaming video might be the most important social tool since the “Like” button.

So how can your business use it?

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Tags: Social Media, Small Business, Digital Marketing

9 Tips to be Successful on Instagram

Posted by Nick Pizzolato on Mon, Jul 27, 2015 @ 01:47 PM

Over the last three years, Instagram’s popularity has grown by leaps and bounds. Last winter, it was announced that they beat Twitter for the first time in monthly active users (MAUs). It started as a photo sharing app, but has become a source for short videos and also serves as a marketing tool.

Businesses have been using instagram not only to promote their products but also to show the human side of the company and employees. It also has served as a content creation tool, because an image can be shared across several popular social networks.

Here are nine tips to help your business be successful on Instagram.

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Tags: Social Media, Small Business, Digital Marketing

Throwback Thursday: Town House Square - Marblehead, MA

Posted by Nick Pizzolato on Thu, Jul 23, 2015 @ 12:38 PM

Settled in 1629, Marblehead is one of the oldest towns in the Commonwealth. It’s also one of the best places north of Boston to shop, eat and enjoy the outdoors. One of the signature landmarks of the town is Town House Square, which prominently features Marblehead’s Old Town House. Built in 1727, the building has been used for over 250 years as a place for debate and discussion. It is still used for a meeting space and as a museum for the Marblehead Police Department. Surrounded by shops and restaurants, Town House Square has been an important part of Marblehead’s history.

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Tags: Throwback Thursday

The Power of the Online Quiz

Posted by Nick Pizzolato on Wed, Jul 22, 2015 @ 01:48 PM

The best way to promote your business on social media is to share great content. You should post photos and messages that don’t just announce company news but invite consumers to engage with your business.

However, thinking of content that will stand out can be a challenge. Your content should be unique and rise above what your competition is positing. If they are sharing pictures and asking for user engagement, your post should make customers feel like they want to engage. The best way to encourage this type of fan interaction is to create an online quiz.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local

More Frequently Asked Questions About Social Media Marketing

Posted by Nick Pizzolato on Tue, Jul 21, 2015 @ 01:44 PM

Building a relationship with consumers on social media isn’t always easy. The key to building a successful online community is to share updates about your business. Your content should be engaging and not be just used to make announcements. Posting content like an exclusive coupon, photos or video of a new product, or even a message of thanks after a busy weekend can build trust with your customers.

Last week, we shared some advice about how to communicate with your social media followers. Today, we are answering questions about the logistics of posting those messages.

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Tags: Social Media, Small Business, Digital Marketing

Infographic: Social Media Promotion by the Numbers

Posted by Nick Pizzolato on Mon, Jul 20, 2015 @ 01:41 PM

When you advertise your business, your goal is to have your message seen by as many people as possible. For the last eleven years, social media sites have been the best way to connect with millions of consumers instantly. A post on Facebook, Twitter, Google +, or any of the popular social networking sites, has the opportunity to connect with new customers, encourage brand engagement and ultimately, sales. The statistics in this infographic show just how successful social media promotion can be.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local

Throwback Thursday - Beach Life in Scituate

Posted by Nick Pizzolato on Thu, Jul 16, 2015 @ 12:22 PM

This weekend looks to be a great time for you to pack-up some sandwiches and soda, grab a towel and sunblock, and head to the beach. You probably spent a lot of time thinking about the perfect beach day this previous winter, when you were trapped indoors by the record snowfall. You’re not alone. Now that summer is in full swing, people are swarming the beaches to enjoy the ocean and the sun. It’s actually something that Massachusetts residents have been doing for generations.

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Tags: Wicked Local, Throwback Thursday

Responding to Customers on Social Media

Posted by Nick Pizzolato on Wed, Jul 15, 2015 @ 01:34 PM

When you promote your business on social media, your goal is to start a conversation between your customers and your brand. You hope that every customer will engage with your posts and will like them, or share them, or write positive responses like, “I love your store!” But, you find when people do interact with your posts, you’re at a loss for words.

How do you respond to the posts that cheer, question, complain about or insult your business?

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Tags: Social Media, Digital Marketing, Wicked Local