Nick Pizzolato

Recent Posts

Frequently Asked Questions About Social Media Marketing

Posted by Nick Pizzolato on Mon, Jul 13, 2015 @ 02:08 PM

Social media networks are everywhere. It seems like every few months there’s a new platform being introduced with the tagline, “The site that will change everything.” It’s hard to remember at time without Facebook. But in reality, that was only only 11 years ago. Since 2004, sites like Twitter, LinkedIn, Google +, Pinterest, Meerkat, and many more have been introduced and become a part of life for billions of people.

We are in a time of constant invention and evolution of social media products. The problem with these sites consistently adapting, is that people who weren’t exposed to the technology right away can be at a loss when trying to join the conversation.

We wanted to answer some frequently asked questions about how to use social media when marketing your local business.

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Tags: Social Media, Small Business, Digital Marketing

Tools to Measure Social Media Success

Posted by Nick Pizzolato on Fri, Jul 10, 2015 @ 12:25 PM

People are spending 28% of their online time using social media sites. With internet users spending more time on social media, businesses with multiple social media accounts are increasing the likelihood of being seen by potential customers. But, not all consumers are on the same social media sites or engage with content the same way. By experimenting with different content on different channels, a business can measure success and see what type of message resonates the best with certain customers.

But who creates the content for the different feeds? Who posts the content to all the sites? Most importantly, who measures how successful these campaigns are?

We recently shared some tools that businesses can use to manage their social media content. These sites make it easy to create, comment and share social conversations. There are also tools that businesses can use to help measure the success of their social campaigns.

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Tags: Social Media, Small Business, Digital Marketing

Throwback Thursday: The Cape Cod Baseball League

Posted by Nick Pizzolato on Thu, Jul 09, 2015 @ 03:14 PM

In the summer, Cape Cod becomes a vacation destination for people who want to enjoy the beautiful beaches, shop in seaside towns and taste fresh seafood. It also is a great place to watch amateur baseball. The Cape Cod Baseball League (CCBL), founded in 1885, invites the best collegiate players from around the nation to participate in the three month summer league. Players live with host families, get jobs in their town to learn about the community and help teach baseball fundamentals to boys and girls.

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Tags: Wicked Local, Throwback Thursday

Social Media Tools that Make Managing Multiple Accounts Easy

Posted by Nick Pizzolato on Wed, Jul 08, 2015 @ 10:23 AM

Having a social media account for your business isn’t just an option any more, it’s a necessity. Whether you manage a small hardware store or a large corporate store, having access to social media allows a business to connect and engage with consumers directly.

However, every social media site has a different fan base. If you want to reach as many potential customers as possible, your business should have a presence on multiple social networks. But, the more sites you add, the more work you make for the person monitoring those accounts.

Having a social media presence is more than just sharing an update or a photo. A social media manager needs to find a way to keep track of the messages that they’ve sent. They need to respond to comments and questions posed by followers and customers. Most importantly, they need to measure the success of social campaigns. When the number of social feeds is increased, all of these other jobs require more attention as well.

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Tags: Social Media, Small Business, Digital Marketing

Learning the Lingo: Tagging

Posted by Nick Pizzolato on Mon, Jul 06, 2015 @ 01:55 PM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: tagging.

User interaction is the key element to every social media platform. That’s what makes social media such a powerful tool, the ability for one person to connect with another with a click of their mouse or by tapping their phone. In many cases, people start conversations with their friends directly just by typing their name into a comment field. This is “tagging.”

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Tags: Social Media, Digital Marketing, Learning the Lingo

Throwback Thursday - Happy 4th of July!

Posted by Nick Pizzolato on Thu, Jul 02, 2015 @ 01:44 PM

We want to wish everyone a happy 4th of July. As you’re celebrating this weekend, make sure to support the local businesses in your town. Go to local butchers to buy your steaks and hamburgers. Visit independent grocers to purchase plates, cups, napkins, and snacks. Before you go to the beach, pick up some sunblock from your local pharmacy.

This weekend, while you are celebrating the nation’s independence, take time and celebrate your community's businesses too.

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Tags: Wicked Local, Throwback Thursday

June Blog Rewind: Readers Choice and Social Media Promotion

Posted by Nick Pizzolato on Wed, Jul 01, 2015 @ 12:43 PM

In June, we celebrated the 20th anniversary of the Readers Choice Awards. The award is presented to local businesses on behalf of their local community. It is the recognition of how a local business serves their customers. Although voting is only open for a few weeks, businesses should always be striving to build relationships with their customers to help with their local promotions and community outreach.

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Tags: Social Media, Readers Choice, Wicked Local

12 Ways to Promote Your Business on the 4th of July

Posted by Nick Pizzolato on Tue, Jun 30, 2015 @ 01:25 PM

Creating social media campaigns that will inspire audience participation can be a struggle. Even if your business is followed by hundreds of people, you can’t always control who is going to be looking at their feed and who will see your post. A great way to help spark interest in a campaign is to use the excitement that a national holiday produces.

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Tags: Social Media, Digital Marketing

The 20th Anniversary of Wicked Local's Readers Choice Awards

Posted by Nick Pizzolato on Fri, Jun 26, 2015 @ 03:47 PM

For twenty years, the Readers Choice Awards has given communities across Eastern Massachusetts the opportunity to vote for their favorite local business. After six months, we are so proud that we are able to announce who the winners of the 2015 awards are. We’re also happy to introduce all of you to our new website,

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Tags: Readers Choice, Wicked Local

Throwback Thursday: Readers Choice - Leo & Walt's Sunoco

Posted by Nick Pizzolato on Thu, Jun 25, 2015 @ 12:52 PM

Winning a Readers Choice Award is something to celebrate. Customers should be able to see that your business was chosen by the community as a trusted source for products and services. Leo & Walt’s Sunoco has displayed their 2012 Readers Choice Award at the front of their store so every visitor can see it. They are going to have to find extra space to display their 2015 Readers Choice Award as Braintree’s #1 Choice for Auto Service/Repair in Braintree! Congratulations!

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Tags: Readers Choice, Wicked Local