Blog

Nick Pizzolato

Recent Posts

Promoting Your Business On LinkedIn

Posted by Nick Pizzolato on Wed, Jun 24, 2015 @ 01:59 PM

Most social media channels are very broad and look to serve the general population. You can post messages that are more fun or relaxed because customers are looking for a business to be relatable. But what if your business sells to other businesses? Your messages can still be personal but they need to be presented in a cleaner more professional format.

LinkedIn offers a business the opportunity to present their posts so they look clean and polished. That’s not to say messages can’t be personal or fun, but more often than not, your posts are going to be more direct and look to attract a more professional audience.

Read More

Tags: Social Media, Digital Marketing, Wicked Local, Marketing

Celebrate Readers Choice Every Month

Posted by Nick Pizzolato on Tue, Jun 23, 2015 @ 02:07 PM

Selecting the winners for Wicked Local’s Readers Choice Awards isn’t an easy or quick process. The voting begins early in the year, and businesses and communities are given enough time to advertise and vote for the winners. Then we start counting the votes. Even with the help of electronic balloting, this is a huge job.

This year, we received over 400,000 votes. These votes needed to be counted and sorted for hundreds of local businesses in eastern Massachusetts. Once the votes were verified, we prepared certificates and began notifying the winners. After nearly five months of work, we are ready to publically announce the winners and celebrate the power of local business. Winners should start appearing in your local papers this week and on our new Readers Choice website wickedlocalfavorites.com this Friday.

Read More

Tags: Readers Choice, Wicked Local, Marketing

Six Ways to Promote Your Business on Twitter

Posted by Nick Pizzolato on Mon, Jun 22, 2015 @ 02:03 PM

Twitter may not have the massive audience that Facebook has, but it’s still a very active social media network that creates engagement and interest with consumers. The trick to building a captive audience on Twitter is to offer your followers content they can use. Here are six ways to promote your business on Twitter and gain consumer interest.

Read More

Tags: Social Media, Digital Advertising, Small Business, Digital Marketing

5 Types of Facebook Advertising That Every Business Can Use

Posted by Nick Pizzolato on Fri, Jun 19, 2015 @ 01:23 PM

Facebook offers business owners ten different advertising opportunities on their platform. Half of them are aimed at companies who have apps, events or videos to promote. However, the other types of advertisements are perfect for every business to use. They all focus on growing a business’s audience and encouraging consumer engagement.

Read More

Tags: Social Media, Digital Advertising

Throwback Thursday: Readers Choice - The Real Deal

Posted by Nick Pizzolato on Thu, Jun 18, 2015 @ 12:13 PM

We found this Readers Choice Award while having dinner in Jamaica Plain last week. In 2008, The Real Deal was ranked the best choice for deli sandwiches. Being voted as one of the best restaurants or delis in any area is very hard because of the competition that surrounds them. What restaurant or deli won the top award in your town? Are you that restaurant or deli? Send us a picture of your award!

Read More

Tags: Readers Choice, Small Business, Wicked Local

The Basics to Advertising on Facebook

Posted by Nick Pizzolato on Wed, Jun 17, 2015 @ 10:53 AM

It’s the age of social media. The chances are high your business is on at least one social media site. You are probably always looking for ways to gain and engage your followers. All of the social networks are aware of how businesses are trying to gain attention and are giving business owners the opportunity to advertise on their platforms. Facebook, in particular, has taken the lead in bringing targeted advertising opportunities to small businesses.

Facebook has made the process of buying ad space relatively easy and affordable. Although the types of advertising opportunities differ, the way you select your target audience and how you want to purchase the space remains the same.

Read More

Tags: Social Media, Digital Advertising

[Video] The Readers Choice Awards: Belmont Savings Bank

Posted by Nick Pizzolato on Mon, Jun 15, 2015 @ 01:45 PM

For the last 20 years, local businesses have been presented with Readers Choice Awards by Wicked Local on behalf of their customers. In Belmont, Massachusetts, Belmont Savings Bank has won the award for Best Community Bank thirteen times. Bob Mahoney, the President and CEO of Belmont Savings Bank, says his organization is flattered by the award and promises to work hard to continue to earn the trust of their community and customers.

Read More

Tags: Readers Choice, Wicked Local, Video

[Video] - Readers Choice Celebrates 20 Businesses in 20 Seconds

Posted by Nick Pizzolato on Fri, Jun 12, 2015 @ 12:45 PM


For the last 20 years, Wicked Local has been recognizing successful local businesses through its Readers Choice Awards. During this time, thousands of readers have been voting for their favorite community businesses, services, and activities. To celebrate the last 20 years, here’s a video that looks at just a fraction of the Readers Choice Award winners.

Read More

Tags: Readers Choice, Wicked Local, Video

Throwback Thursday: Readers Choice - Radiance Skin Care

Posted by Nick Pizzolato on Thu, Jun 11, 2015 @ 11:48 AM

Earlier this week, Radiance Skin Care in Chelmsford sent us a picture of their Readers Choice awards for the last four years! Congratulations to this great local day spa for winning honorable mention consecutively for the last four years. What a testament to their success as a small business and the service they provide their customers. Will they pick up a fifth straight Readers Choice Award? Find out in a few weeks.

Read More

Tags: Readers Choice, Wicked Local, Throwback Thursday

Promoting Your Readers Choice Award on Facebook

Posted by Nick Pizzolato on Wed, Jun 10, 2015 @ 01:17 PM

For the last 20 years, Wicked Local has been recognizing successful local businesses through its Readers Choice Awards. The award, as voted on by the fans, is the answer to your question, “Am I doing everything right?” If you’ve won the award, clearly, you are. Your community respects and appreciates your business and has said thank you with this award.

Now it’s your turn to thank them. Turn to Facebook to help spread the news that you’re a winner, AND to reward your customers for voting for your business. Your Facebook page is the best place to share your message quickly and with the most people possible.

Read More

Tags: Readers Choice, Small Business, Wicked Local