Nick Pizzolato

Recent Posts

More Frequently Asked Questions About Social Media Marketing

Posted by Nick Pizzolato on Tue, Jul 21, 2015 @ 01:44 PM

Building a relationship with consumers on social media isn’t always easy. The key to building a successful online community is to share updates about your business. Your content should be engaging and not be just used to make announcements. Posting content like an exclusive coupon, photos or video of a new product, or even a message of thanks after a busy weekend can build trust with your customers.

Last week, we shared some advice about how to communicate with your social media followers. Today, we are answering questions about the logistics of posting those messages.

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Tags: Social Media, Small Business, Digital Marketing

Infographic: Social Media Promotion by the Numbers

Posted by Nick Pizzolato on Mon, Jul 20, 2015 @ 01:41 PM

When you advertise your business, your goal is to have your message seen by as many people as possible. For the last eleven years, social media sites have been the best way to connect with millions of consumers instantly. A post on Facebook, Twitter, Google +, or any of the popular social networking sites, has the opportunity to connect with new customers, encourage brand engagement and ultimately, sales. The statistics in this infographic show just how successful social media promotion can be.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local

Throwback Thursday - Beach Life in Scituate

Posted by Nick Pizzolato on Thu, Jul 16, 2015 @ 12:22 PM

This weekend looks to be a great time for you to pack-up some sandwiches and soda, grab a towel and sunblock, and head to the beach. You probably spent a lot of time thinking about the perfect beach day this previous winter, when you were trapped indoors by the record snowfall. You’re not alone. Now that summer is in full swing, people are swarming the beaches to enjoy the ocean and the sun. It’s actually something that Massachusetts residents have been doing for generations.

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Tags: Wicked Local, Throwback Thursday

Responding to Customers on Social Media

Posted by Nick Pizzolato on Wed, Jul 15, 2015 @ 01:34 PM

When you promote your business on social media, your goal is to start a conversation between your customers and your brand. You hope that every customer will engage with your posts and will like them, or share them, or write positive responses like, “I love your store!” But, you find when people do interact with your posts, you’re at a loss for words.

How do you respond to the posts that cheer, question, complain about or insult your business?

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Tags: Social Media, Digital Marketing, Wicked Local

Frequently Asked Questions About Social Media Marketing

Posted by Nick Pizzolato on Mon, Jul 13, 2015 @ 02:08 PM

Social media networks are everywhere. It seems like every few months there’s a new platform being introduced with the tagline, “The site that will change everything.” It’s hard to remember at time without Facebook. But in reality, that was only only 11 years ago. Since 2004, sites like Twitter, LinkedIn, Google +, Pinterest, Meerkat, and many more have been introduced and become a part of life for billions of people.

We are in a time of constant invention and evolution of social media products. The problem with these sites consistently adapting, is that people who weren’t exposed to the technology right away can be at a loss when trying to join the conversation.

We wanted to answer some frequently asked questions about how to use social media when marketing your local business.

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Tags: Social Media, Small Business, Digital Marketing

Tools to Measure Social Media Success

Posted by Nick Pizzolato on Fri, Jul 10, 2015 @ 12:25 PM

People are spending 28% of their online time using social media sites. With internet users spending more time on social media, businesses with multiple social media accounts are increasing the likelihood of being seen by potential customers. But, not all consumers are on the same social media sites or engage with content the same way. By experimenting with different content on different channels, a business can measure success and see what type of message resonates the best with certain customers.

But who creates the content for the different feeds? Who posts the content to all the sites? Most importantly, who measures how successful these campaigns are?

We recently shared some tools that businesses can use to manage their social media content. These sites make it easy to create, comment and share social conversations. There are also tools that businesses can use to help measure the success of their social campaigns.

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Tags: Social Media, Small Business, Digital Marketing

Throwback Thursday: The Cape Cod Baseball League

Posted by Nick Pizzolato on Thu, Jul 09, 2015 @ 03:14 PM

In the summer, Cape Cod becomes a vacation destination for people who want to enjoy the beautiful beaches, shop in seaside towns and taste fresh seafood. It also is a great place to watch amateur baseball. The Cape Cod Baseball League (CCBL), founded in 1885, invites the best collegiate players from around the nation to participate in the three month summer league. Players live with host families, get jobs in their town to learn about the community and help teach baseball fundamentals to boys and girls.

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Tags: Wicked Local, Throwback Thursday

Social Media Tools that Make Managing Multiple Accounts Easy

Posted by Nick Pizzolato on Wed, Jul 08, 2015 @ 10:23 AM

Having a social media account for your business isn’t just an option any more, it’s a necessity. Whether you manage a small hardware store or a large corporate store, having access to social media allows a business to connect and engage with consumers directly.

However, every social media site has a different fan base. If you want to reach as many potential customers as possible, your business should have a presence on multiple social networks. But, the more sites you add, the more work you make for the person monitoring those accounts.

Having a social media presence is more than just sharing an update or a photo. A social media manager needs to find a way to keep track of the messages that they’ve sent. They need to respond to comments and questions posed by followers and customers. Most importantly, they need to measure the success of social campaigns. When the number of social feeds is increased, all of these other jobs require more attention as well.

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Tags: Social Media, Small Business, Digital Marketing

Learning the Lingo: Tagging

Posted by Nick Pizzolato on Mon, Jul 06, 2015 @ 01:55 PM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: tagging.

User interaction is the key element to every social media platform. That’s what makes social media such a powerful tool, the ability for one person to connect with another with a click of their mouse or by tapping their phone. In many cases, people start conversations with their friends directly just by typing their name into a comment field. This is “tagging.”

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Tags: Social Media, Digital Marketing, Learning the Lingo

Throwback Thursday - Happy 4th of July!

Posted by Nick Pizzolato on Thu, Jul 02, 2015 @ 01:44 PM

We want to wish everyone a happy 4th of July. As you’re celebrating this weekend, make sure to support the local businesses in your town. Go to local butchers to buy your steaks and hamburgers. Visit independent grocers to purchase plates, cups, napkins, and snacks. Before you go to the beach, pick up some sunblock from your local pharmacy.

This weekend, while you are celebrating the nation’s independence, take time and celebrate your community's businesses too.

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Tags: Wicked Local, Throwback Thursday