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Nick Pizzolato

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Frequently Asked SEM Questions

Posted by Nick Pizzolato on Wed, May 20, 2015 @ 01:05 PM

Search engine marketing has become the focus of many businesses as they try to build their brand and engage customers online. For many business owners the world of online advertising is still a brand new experience. We wanted to address some frequently asked questions that some advertisers may have about search engine marketing and strategy for their marketing campaigns.

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Tags: SEM, Digital Advertising, Small Business, Digital Marketing

Face-to-Face Marketing: Attending Expos, Festivals and Trade Shows

Posted by Nick Pizzolato on Tue, May 19, 2015 @ 01:34 PM

There are a lot of ways to advertise your business to the community. You can advertise in the paper, online, or start an email marketing campaign. You can create text ads on search engines or send out direct mail advertising. All of these methods require you to create content to draw attention to your small business. However, it’s not always easy to capture what services your business provides in just a few sentences. Sometimes selling your business requires you to go out and engage with your community.

There’s no better person to sell your business than you. You’re the one who discovered a need in an area and believed that you had the knowledge to fill that void. You’ve created the business plan. You’ve thought of the strategy. You are your business.

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Tags: Small Business, Business Networking, Marketing

Video: Simplifying SEM

Posted by Nick Pizzolato on Mon, May 18, 2015 @ 12:25 PM

Search engine marketing (SEM) is a broad term used to define several strategies business owners can use to market their website. One strategy focuses on creating text ads for your business that will be shown on a search engine’s results page. The other strategy is to create a website that has a strong network of keywords and links that will gain the attention of a search engine without paying for it to be promoted.

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Tags: SEM, Video

The Two Sides of SEM

Posted by Nick Pizzolato on Fri, May 15, 2015 @ 12:51 PM

Search engine marketing (SEM) is more than just crafting the perfect text ad to be seen on a search engine. It also can refer to the steps you can take to bolster your website’s position as a search result when people do web searches. Despite having two different philosophies for search engine marketing, you can use both strategies to work together and build a strong web presence for your business.

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Tags: SEM, Digital Advertising, Small Business, Digital Marketing

Throwback Thursday: Homecoming Week in Beverly

Posted by Nick Pizzolato on Thu, May 14, 2015 @ 12:38 PM

Since the early 1900s, Beverly, Massachusetts has celebrated “Old Home Week” with gusto. In 1902, the week of observance was started by Governor W. Murray Crane as a way for Massachusetts towns to celebrate their past and recognize how their history made the present possible. In 1966, a celebration known as Homecoming Week started and has made Beverly a tourist destination.

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Tags: Wicked Local, Throwback Thursday

Infographic: Selecting Keywords for Your Text Ad

Posted by Nick Pizzolato on Wed, May 13, 2015 @ 11:35 AM

Search engine marketing​ gives your business the opportunity to​ be​ seen by web users who search for a particular term or phrase​ related to your business​. Although your business may not be a part of the organic results, your text ad will be the first thing users see. But how do you select the​ right​ keywords to use? We've created this infographic to help guide your strategy when selecting the words and phrases you want to use in your campaign.

Infographic: Selecting Keywords for Your Text Ad | Wicked Local Media Solutions

 

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Tags: SEM, Digital Advertising, Small Business, Digital Marketing, Infographic

3 Ways to Build SEM Success

Posted by Nick Pizzolato on Tue, May 12, 2015 @ 11:15 AM

Search engine marketing is more than just selecting keywords to represent your business. It is fantastic if your ad wins the top bid and you receive top placement because of you keyword selection. It gets even better when people are engaging with your ad. However, that doesn’t necessarily mean you can’t make your campaign better. A business owner should always be looking for ways to grow and adapt an advertisement and keep building positive momentum.

Like any advertising campaign, search engine marketing campaigns takes constant research, updating, and data analysis. By upgrading and keeping your text ad fresh, you increase your chances for continued success.

Here are three things you can do to keep your search engine marketing campaign up-to-date and successful.

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Tags: SEM, Digital Advertising, Small Business, Digital Marketing

Google Adwords 101: Introduction to Keyword Selection

Posted by Nick Pizzolato on Mon, May 11, 2015 @ 10:15 AM

Search engine marketing offers you the chance to be one of the first businesses a user finds when searching for a product or service. You don’t need to be one of the actual search results, you just need to be one of the active links on the page. But how does your text ad appear after a search?

Search engine marketing is driven by promoting the keywords you want to represent your business. A user does a search for an item or service and the search engine will place ads on the results page that match that keyword. The words you select hold a lot of responsibility, so it’s important for you to consider how you want to describe your business.

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Tags: SEM, Digital Advertising, Small Business, Email Marketing

Thowback Thursday: Falmouth Heights

Posted by Nick Pizzolato on Thu, May 07, 2015 @ 02:18 PM

The days are getting longer and the temperature is getting warmer. Summer is approaching. As May turns into June the beaches will be full of swimmers and sun bathers. Today’s Throwback Thursday takes a look at what Falmouth Heights looked like in the early 1900s.

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Tags: Wicked Local, Throwback Thursday

Putting Your Business at the Top of a Search Engine

Posted by Nick Pizzolato on Wed, May 06, 2015 @ 10:54 AM

Some of the terms used in this post we covered in last week’s edition of Learning the Lingo.

You’ve created a website for your business. Visually, it’s stunning. You also have incredible content. You provide educational and entertainment components to properly communicate your mission with an audience. Now, you just need consumers to find the webpage.

Despite all of your content and your focus on keywords, you still don’t get the type of response you want from a search engine. If the organic search isn’t meeting your expectations, what can you do? Take a deeper look into search engine marketing (SEM). The secret to getting good exposure on search engines isn’t being a top search result, it’s understanding how search engine marketing works.

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Tags: SEM, Digital Advertising, Small Business, Digital Marketing