In June, we celebrated the 20th anniversary of the Readers Choice Awards. The award is presented to local businesses on behalf of their local community. It is the recognition of how a local business serves their customers. Although voting is only open for a few weeks, businesses should always be striving to build relationships with their customers to help with their local promotions and community outreach.Read More
Creating social media campaigns that will inspire audience participation can be a struggle. Even if your business is followed by hundreds of people, you can’t always control who is going to be looking at their feed and who will see your post. A great way to help spark interest in a campaign is to use the excitement that a national holiday produces.Read More
For twenty years, the Readers Choice Awards has given communities across Eastern Massachusetts the opportunity to vote for their favorite local business. After six months, we are so proud that we are able to announce who the winners of the 2015 awards are. We’re also happy to introduce all of you to our new website, wickedlocalfavorites.com.Read More
Winning a Readers Choice Award is something to celebrate. Customers should be able to see that your business was chosen by the community as a trusted source for products and services. Leo & Walt’s Sunoco has displayed their 2012 Readers Choice Award at the front of their store so every visitor can see it. They are going to have to find extra space to display their 2015 Readers Choice Award as Braintree’s #1 Choice for Auto Service/Repair in Braintree! Congratulations!Read More
Most social media channels are very broad and look to serve the general population. You can post messages that are more fun or relaxed because customers are looking for a business to be relatable. But what if your business sells to other businesses? Your messages can still be personal but they need to be presented in a cleaner more professional format.
LinkedIn offers a business the opportunity to present their posts so they look clean and polished. That’s not to say messages can’t be personal or fun, but more often than not, your posts are going to be more direct and look to attract a more professional audience.Read More
Selecting the winners for Wicked Local’s Readers Choice Awards isn’t an easy or quick process. The voting begins early in the year, and businesses and communities are given enough time to advertise and vote for the winners. Then we start counting the votes. Even with the help of electronic balloting, this is a huge job.
This year, we received over 400,000 votes. These votes needed to be counted and sorted for hundreds of local businesses in eastern Massachusetts. Once the votes were verified, we prepared certificates and began notifying the winners. After nearly five months of work, we are ready to publically announce the winners and celebrate the power of local business. Winners should start appearing in your local papers this week and on our new Readers Choice website wickedlocalfavorites.com this Friday.Read More
Twitter may not have the massive audience that Facebook has, but it’s still a very active social media network that creates engagement and interest with consumers. The trick to building a captive audience on Twitter is to offer your followers content they can use. Here are six ways to promote your business on Twitter and gain consumer interest.Read More
Facebook offers business owners ten different advertising opportunities on their platform. Half of them are aimed at companies who have apps, events or videos to promote. However, the other types of advertisements are perfect for every business to use. They all focus on growing a business’s audience and encouraging consumer engagement.Read More
We found this Readers Choice Award while having dinner in Jamaica Plain last week. In 2008, The Real Deal was ranked the best choice for deli sandwiches. Being voted as one of the best restaurants or delis in any area is very hard because of the competition that surrounds them. What restaurant or deli won the top award in your town? Are you that restaurant or deli? Send us a picture of your award!Read More
It’s the age of social media. The chances are high your business is on at least one social media site. You are probably always looking for ways to gain and engage your followers. All of the social networks are aware of how businesses are trying to gain attention and are giving business owners the opportunity to advertise on their platforms. Facebook, in particular, has taken the lead in bringing targeted advertising opportunities to small businesses.
Facebook has made the process of buying ad space relatively easy and affordable. Although the types of advertising opportunities differ, the way you select your target audience and how you want to purchase the space remains the same.Read More