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Nick Pizzolato

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Metadata: Merging Keywords with Your Website

Posted by Nick Pizzolato on Tue, May 05, 2015 @ 11:04 AM

A website is built to gain notoriety. It’s a beacon to draw attention to your company. Like any light, the longer it burns the brighter it becomes. With time visitors will be directed toward it. However, your light will only be burn if it has power.

Keywords are your website’s power. Your keywords should not just be associated as a part of your site, they need to be merged within your site. When search engines look for your business they search for the keywords that are built into your pages.

How do you make keywords and phrases a part of your website? There was a time when you would just have to repeat the name of your business to grab the attention of a search engine. That’s not the case anymore. Now, they are looking for words that have meaning and are not just listed on a website, but in a website. Words that describe the data a site offers. That’s metadata.

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Tags: SEM, Small Business, Digital Marketing

Learning the Lingo: 6 SEM Terms You Must Know

Posted by Nick Pizzolato on Fri, May 01, 2015 @ 03:03 PM

Learning the Lingo is a series of posts that investigate marketing terms, ideas and strategies.

“How can I get my business on the front page of Google?” That is probably a question you ask yourself every week. You know that a majority of internet users don’t click on the second page of a search engine. If you aren’t on that first page of results, your website gets lost. Your brand needs to stand tall amongst your competition.

During the month of May, Wicked Local Media Solutions is going to offer tips, advice, explanations and statistics that will help your business become more search engine friendly. Unfortunately when it comes to search engine marketing there are a lot of terms, acronyms, and practices that are confusing and aren’t always explained. I want to make sure everyone who reads this blog is in a position to understand these words and strategies.

This edition of Learning the Lingo will break down some of the more common acronyms and the buzzwords that are used. So, if you come across these terms in another blog, you’ll know what’s being said. We want you to be able build a strategy that works the best for your business.

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Tags: SEM, Digital Advertising, Digital Marketing, Learning the Lingo

Throwback Thursday: Lexington - The Buckman Tavern

Posted by Nick Pizzolato on Thu, Apr 30, 2015 @ 02:34 PM

The Buckman Tavern, built in 1710, wasn’t just Lexington’s first public house. It was also the town’s first post office and served as the village store. It is best known as the headquarters for the town’s militia. On April 19, 1775, Captain John Parker led his minutemen from the tavern to the town green and waited for British troops, who were on their way to seize weapons in Concord. The American Revolution began that day with the “shot heard round the world.”

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Tags: Throwback Thursday

April Blog Rewind: Turning Consumers into Your Customers

Posted by Nick Pizzolato on Thu, Apr 30, 2015 @ 10:19 AM

Spring may officially start in March, but April is when people start to venture outside again. Those quick trips to purchase one or two items become longer journeys to explore their community. Our blog posts in April explored how small business owners can engage with these potential customers. We highlighted email marketing as a way to build your brand through digital communication. We broke down the science behind demographics and local targeting. We also provided updates about Google’s new reward system and found seven tools to morph your phone into a video camera.

If you missed any of those posts, here is April’s Blog Rewind.

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Tags: Small Business, Digital Marketing, Wicked Local, Email Marketing

10 Tips for Email Marketing Success

Posted by Nick Pizzolato on Wed, Apr 29, 2015 @ 10:17 AM

Your email marketing campaign offers you the opportunity to promote your business by finding new consumers and encouraging them to become customers. However, creating them can seem complicated becauses of the steps involved in the process. You need to focus on statistics and being creative to build a strong message that represents your brand.

You may feel overwhelmed while deciding what promotion you are going to offer, or developing the subject line, or even deciding what your target audience is. Don’t worry. I want you to take a deep breath and relax. Although building an email can be daunting, there is no better way to introduce your business to new consumers.

To help you stay calm and grounded here are 10 tips you should use as a best practices checklist while creating an email marketing campaign.

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Tags: Small Business, Email Marketing

The Power of Print Advertising

Posted by Nick Pizzolato on Mon, Apr 27, 2015 @ 12:16 PM

We spend almost all of our time in front of some sort of screen. Smartphones, tablets, tvs, and computers all fight for our attention during the day. It shouldn’t be a surprise that because of emerging technology, print publications have taken a hit in popularity. However, this doesn’t mean that newspapers, special sections and magazines should be ignored when it comes to ad placement. Print advertising is still a vital part of the customer experience.

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Tags: Small Business, Marketing, Print

Throwback Thursday: Main Street in Plymouth, Ma

Posted by Nick Pizzolato on Thu, Apr 23, 2015 @ 01:54 PM

From time to time, we like to share a “Main Street” image from the past to honor and celebrate how important local businesses are to each one of our communities. Today’s “Your Main Street” photo is of Plymouth, Massachusetts.

This picture shows what Plymouth looked like at the beginning of the 20th century. You can see shoppers traveled through town using cars, trolleys, and horse drawn carriages.

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Tags: Throwback Thursday

7 Ways Your Business Can Celebrate Earth Day

Posted by Nick Pizzolato on Wed, Apr 22, 2015 @ 02:48 PM

In 1970, Senator Nelson Gaylord organized the first Earth Day to help bring attention to the pollution that was happening. More than 20 million people across the United States took part and celebrated environmental protection. Since then, Earth Day has become an international day of education for environmental issues.

Here are seven ways your business can celebrate Earth Day every day.

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Tags: Cause Marketing, Small Business

5 Steps to Write Email Content that Connects

Posted by Nick Pizzolato on Tue, Apr 21, 2015 @ 02:38 PM

Email marketing is a strong tool business owners can use to reach new customers and build their brand. However, it can be a challenge to write content that will connect with consumers. It can be tricky to create a message that is both easy to read and will encourage interaction.

There is no perfect formula to building email content, but there are some steps you can take to increase your level of success.

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Tags: Digital Advertising, Small Business, Digital Marketing, Email Marketing

Running Your Business is Like Running a Marathon

Posted by Nick Pizzolato on Mon, Apr 20, 2015 @ 01:14 PM

Today is the 119th Boston Marathon. It is one of the most famous and notable long distance races in the world. It’s a course that challenges both expert and novice racers. Although you don’t have to leap over obstacles or trudge through mud, the marathon tests you with organic obstacles like Heartbreak Hill and the unpredictable New England weather. If you can battle through the elements, the course, and even your own body, the reward is reaching the finish line successfully.

In a lot of ways running the marathon and running your business are quite similar. Both journeys take planning, commitment and support from people in neighboring communities. You don’t just wake up one day and decide you want to run a marathon. The same goes for starting your business and building an advertising strategy.

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Tags: Digital Advertising, Small Business, Digital Marketing, Customer Engagement, Marketing