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Nick Pizzolato

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Five Ways to Use Social Media to Successfully Promote Your Business

Posted by Nick Pizzolato on Tue, Jun 02, 2015 @ 10:24 AM

Saying that promotion is the key to the success of every business isn’t exactly breaking news. But, the way small business owners have to promote their business is changing. There are still many opportunities for business owners using traditional advertising methods. Introducing your company to new customers through print and digital media is very important. But how do you communicate with customers you already have?

Those loyal followers know who you are and the products you sell. They don’t need an introduction, they want a conversation. Social media offers you the opportunity to promote your brand to customers that are already engaged and aware of your business. Not to communicate just as a business, but as a trusted source for products, information and services. These consumers expect your voice to speak with them instead of speaking at them.

Here are five tips on how to use social media to promote your business.

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Tags: Social Media, Small Business

May Blog Rewind: Placing Your Business at the Top of Search Engines

Posted by Nick Pizzolato on Fri, May 29, 2015 @ 11:38 AM

Creating an online presence for your local business is a great first step to connect with consumers. However, with so many businesses online, it’s not enough to just have an URL, you need to promote it on search engines too. To help increase a website’s consumer engagement business owners turn to search engine marketing (SEM). SEM strategy calls for a business to create text ads on search engines. If you select the proper keywords, your business can be located above the top organic search results.

In May, we discussed the meaning of search engine marketing, the strategy to build a successful campaign and much more. If you missed any of these posts, here is May’s Blog Rewind.

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Tags: SEM, Digital Advertising, Digital Marketing, Wicked Local

Throwback Thursday: Celebrating 20 Years of Readers Choice!

Posted by Nick Pizzolato on Thu, May 28, 2015 @ 12:58 PM

It’s June! The time of year for lazy beach days, sunsets in the early evening, tourists visiting our scenic villages, barbecues with family and the return of Wicked Local’s Readers Choice Awards. This year we are celebrating 20 years of recognizing the best local businesses as voted by their customers. Here’s how the Readers Choice logo has evolved since 1999.

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Tags: Small Business, Wicked Local, Throwback Thursday

[Video] Five Ways to Build Your SEM Advertising Campaign

Posted by Nick Pizzolato on Wed, May 27, 2015 @ 02:21 PM

Creating a successful search engine marketing (SEM) advertising campaign requires businesses to create text ads and digital content that will engage with customers. However, this may be easier said than done. In an effort to help businesses build a successful SEM campaign we have created a short video with five SEM tips every small business owner needs to know.

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Tags: SEM, Small Business, Video

4 Ways to Start Managing Your Online Reputation

Posted by Nick Pizzolato on Tue, May 26, 2015 @ 12:07 PM

You can only make a first impression once. That’s a common sentiment held by business owners and their managers when describing the need for great customer service. And, it’s true. If your business delivers amazing customer service, that will result in returning customers and great buzz. However, if a customer feels neglected or slighted, they might not come back and they might share their story with other consumers.

Businesses use to only have to worry about bad word of mouth reviews. In the digital age, a business needs to be aware of their positive and negative reviews online too. Finding out about negative reviews and working to restore consumer faith in your business is a struggle every business owner will battle. Finding and dealing with these posts is called reputation management.

Here are four ways you can start managing your online reputation.

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Tags: Social Media, Reputation, Small Business, Digital Marketing

Throwback Thursday: Stetson Shoe Company, Weymouth, MA

Posted by Nick Pizzolato on Thu, May 21, 2015 @ 10:45 AM

Weymouth, Massachusetts was founded in 1623, making it the second oldest New England Settlement. For the last 392 years, the town has seen the birth of new industries and the success of many different businesses. One of these was the Stetson Shoe Company. Stetson was founded in 1885 and styled leather shoes that kept a traditional pointed tip, even when the national style began trending toward a rounded shoe.

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Tags: Wicked Local, Throwback Thursday

Frequently Asked SEM Questions

Posted by Nick Pizzolato on Wed, May 20, 2015 @ 01:05 PM

Search engine marketing has become the focus of many businesses as they try to build their brand and engage customers online. For many business owners the world of online advertising is still a brand new experience. We wanted to address some frequently asked questions that some advertisers may have about search engine marketing and strategy for their marketing campaigns.

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Tags: SEM, Digital Advertising, Small Business, Digital Marketing

Face-to-Face Marketing: Attending Expos, Festivals and Trade Shows

Posted by Nick Pizzolato on Tue, May 19, 2015 @ 01:34 PM

There are a lot of ways to advertise your business to the community. You can advertise in the paper, online, or start an email marketing campaign. You can create text ads on search engines or send out direct mail advertising. All of these methods require you to create content to draw attention to your small business. However, it’s not always easy to capture what services your business provides in just a few sentences. Sometimes selling your business requires you to go out and engage with your community.

There’s no better person to sell your business than you. You’re the one who discovered a need in an area and believed that you had the knowledge to fill that void. You’ve created the business plan. You’ve thought of the strategy. You are your business.

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Tags: Small Business, Business Networking, Marketing

Video: Simplifying SEM

Posted by Nick Pizzolato on Mon, May 18, 2015 @ 12:25 PM

Search engine marketing (SEM) is a broad term used to define several strategies business owners can use to market their website. One strategy focuses on creating text ads for your business that will be shown on a search engine’s results page. The other strategy is to create a website that has a strong network of keywords and links that will gain the attention of a search engine without paying for it to be promoted.

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Tags: SEM, Video

The Two Sides of SEM

Posted by Nick Pizzolato on Fri, May 15, 2015 @ 12:51 PM

Search engine marketing (SEM) is more than just crafting the perfect text ad to be seen on a search engine. It also can refer to the steps you can take to bolster your website’s position as a search result when people do web searches. Despite having two different philosophies for search engine marketing, you can use both strategies to work together and build a strong web presence for your business.

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Tags: SEM, Digital Advertising, Small Business, Digital Marketing