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Nick Pizzolato

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Google to Reward Mobile Sites, Is Your Business Ready?

Posted by Nick Pizzolato on Fri, Apr 17, 2015 @ 01:22 PM

Google is the world’s biggest search engine. It’s the site most people turn to when they need to find a restaurant, directions, or what products to purchase. They are constantly working and updating how they rank websites, not to create chaos, but to generate relevant results for consumers. However, on April 21st, they will launch a massive update, which will significantly change the way your business is found on the search engine.

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Tags: Small Business, Digital Marketing, Websites

Throwback Thursday: The Boston Marathon

Posted by Nick Pizzolato on Thu, Apr 16, 2015 @ 12:25 PM

On Monday, thousands of athletes will line up in Hopkinton, Massachusetts to participate in the 119th Boston Marathon. They will push their bodies to the limit as they travel across 26.2 miles and through eight towns before ending their journey at Copley Square in Boston. But they won’t be alone because over a million spectators will line the course, clapping and cheering for them.

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Tags: Wicked Local, Throwback Thursday

Infographic: The Best (and Worst) Keywords for Email Subject Lines

Posted by Nick Pizzolato on Wed, Apr 15, 2015 @ 11:08 AM

First impressions mean a lot when it comes to email marketing. Business owners are always looking to write a subject line that will grab the attention of a consumer and entice them to read their message. A study was done to see what keywords encouraged positive engagement and what words led to an email being ignored. This infographic highlights the subject line keywords that worked and the words that didn’t.

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Tags: Small Business, Digital Marketing, Customer Engagement, Infographic, Email Marketing

7 Accessories that Turn Your Smartphone Into a Video Camera

Posted by Nick Pizzolato on Tue, Apr 14, 2015 @ 12:52 PM

If your business isn’t creating video content it probably should be. Short films build consumer engagement and awareness and shows that your business has a personality. However, purchasing video equipment isn’t cheap, so it’s understandable if some people think the investment isn’t worth it. But, you don’t necessarily need the most expensive camera to create engaging content.

Here are 7 accessories that can step up your smartphone cinematography.

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Tags: Small Business, Customer Engagement, Video

Deciphering Demographics to Grow Your Business

Posted by Nick Pizzolato on Fri, Apr 10, 2015 @ 03:03 PM

Deciphering Demographics to Grow Your Business | Wicked Local Media Solutions

Sometimes language seems more complicated than it really is. Words that have a simple meaning or definition can be hijacked and be defined in a way that makes them seem untouchable to people who aren’t “experts.” Demographics has become one of those stolen words.

You often hear the term when pundits and professors are talking about political and economic theory. They use it as they point at studies and published papers on television. It’s easy to forget that it’s a tool that even small business owners can use to increase their growth. So what are demographics and how can they help you?

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Tags: Small Business, Digital Marketing, Marketing, Email Marketing

Throwback Thursday: Natick - Home of the First Baseball Factory

Posted by Nick Pizzolato on Thu, Apr 09, 2015 @ 03:39 PM

In 1858, the first baseballs were manufactured in a Natick, Massachusetts factory. H. Harwood & Sons fabricated the baseballs designed by John W. Walcott and Col. William A. Cutler. The baseballs were used across the United States and Canada. They also manufactured baseball bats. Here’s a receipt from 1871 that notes the different brands of balls and bats they produced.

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Tags: Throwback Thursday

[Video] Direct Email Marketing Explained in 4 Steps

Posted by Nick Pizzolato on Wed, Apr 08, 2015 @ 01:09 PM

Direct email marketing offers you the opportunity to reach out and attract new customers through email. A 2013 study found that 66% of people who received email marketing messages made a purchase as a result of those emails. It may seem complicated, but it can be narrowed down to just four steps. We outline each step with this video.

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Tags: Small Business, Digital Marketing, Video, Email Marketing

Why Using a Logo Builds Success for Your Brand

Posted by Nick Pizzolato on Tue, Apr 07, 2015 @ 03:25 PM

What makes a business stand out? If you own a pizza restaurant, what makes your store different from a pizzeria down the street? Sure, the quality of food is one way to tell the difference, but what if an out-of-state visitor comes to town? How will they decide between two options if they have no reference? The person might makes his choice based on which one has the most impactful logo.

Logos are powerful tools that business owners can use to build a recognizable, trustworthy and memorable brand. Our brains process images 60,000 times faster than we process written language. A picture of a pizza will represent a pizzeria faster than the actual words “pizzeria.” A customer who sees that image and associates it with a memory of eating a pizza may choose that business over yours just based on how that image makes them feel.

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Tags: Small Business, Marketing

5 Steps for Writing a Great Email Subject Line

Posted by Nick Pizzolato on Mon, Apr 06, 2015 @ 04:14 PM

The most difficult part of writing an email isn’t coming up with copy. It isn’t trying to figure out what you should promote or offer. It’s not finding people to send the message to. The most difficult part is writing the email subject line.

Your subject line is the first thing consumers see and will be the reason they interact with your message. A successful email title grabs the attention of customers and intrigues them to read more. The email’s content can provide them with details and your contact information.

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Tags: Small Business, Digital Marketing, Marketing, Email Marketing

Learning the Lingo: Targeting

Posted by Nick Pizzolato on Fri, Apr 03, 2015 @ 02:59 PM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: Targeting.

It doesn’t matter if you are a new business or an established one, the common goal of all businesses is to draw in new customers. But, that is easier said than done. If every business could pull in enough clients by just opening their doors, there wouldn’t be a need to advertise or leverage deals against your competition.

You may be thinking of ways to attract everyone. But actually, you don’t need all the customers - you just need to attract the ones who will be more likely to buy from you.

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Tags: Small Business, Learning the Lingo, Marketing, Email Marketing