Nick Pizzolato

Recent Posts

Throwback Thursday: Homecoming Week in Beverly

Posted by Nick Pizzolato on Thu, May 14, 2015 @ 12:38 PM

Since the early 1900s, Beverly, Massachusetts has celebrated “Old Home Week” with gusto. In 1902, the week of observance was started by Governor W. Murray Crane as a way for Massachusetts towns to celebrate their past and recognize how their history made the present possible. In 1966, a celebration known as Homecoming Week started and has made Beverly a tourist destination.

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Tags: Wicked Local, Throwback Thursday

Infographic: Selecting Keywords for Your Text Ad

Posted by Nick Pizzolato on Wed, May 13, 2015 @ 11:35 AM

Search engine marketing​ gives your business the opportunity to​ be​ seen by web users who search for a particular term or phrase​ related to your business​. Although your business may not be a part of the organic results, your text ad will be the first thing users see. But how do you select the​ right​ keywords to use? We've created this infographic to help guide your strategy when selecting the words and phrases you want to use in your campaign.

Infographic: Selecting Keywords for Your Text Ad | Wicked Local Media Solutions


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Tags: SEM, Digital Advertising, Small Business, Digital Marketing, Infographic

3 Ways to Build SEM Success

Posted by Nick Pizzolato on Tue, May 12, 2015 @ 11:15 AM

Search engine marketing is more than just selecting keywords to represent your business. It is fantastic if your ad wins the top bid and you receive top placement because of you keyword selection. It gets even better when people are engaging with your ad. However, that doesn’t necessarily mean you can’t make your campaign better. A business owner should always be looking for ways to grow and adapt an advertisement and keep building positive momentum.

Like any advertising campaign, search engine marketing campaigns takes constant research, updating, and data analysis. By upgrading and keeping your text ad fresh, you increase your chances for continued success.

Here are three things you can do to keep your search engine marketing campaign up-to-date and successful.

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Tags: SEM, Digital Advertising, Small Business, Digital Marketing

Google Adwords 101: Introduction to Keyword Selection

Posted by Nick Pizzolato on Mon, May 11, 2015 @ 10:15 AM

Search engine marketing offers you the chance to be one of the first businesses a user finds when searching for a product or service. You don’t need to be one of the actual search results, you just need to be one of the active links on the page. But how does your text ad appear after a search?

Search engine marketing is driven by promoting the keywords you want to represent your business. A user does a search for an item or service and the search engine will place ads on the results page that match that keyword. The words you select hold a lot of responsibility, so it’s important for you to consider how you want to describe your business.

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Tags: SEM, Digital Advertising, Small Business, Email Marketing

Thowback Thursday: Falmouth Heights

Posted by Nick Pizzolato on Thu, May 07, 2015 @ 02:18 PM

The days are getting longer and the temperature is getting warmer. Summer is approaching. As May turns into June the beaches will be full of swimmers and sun bathers. Today’s Throwback Thursday takes a look at what Falmouth Heights looked like in the early 1900s.

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Tags: Wicked Local, Throwback Thursday

Putting Your Business at the Top of a Search Engine

Posted by Nick Pizzolato on Wed, May 06, 2015 @ 10:54 AM

Some of the terms used in this post we covered in last week’s edition of Learning the Lingo.

You’ve created a website for your business. Visually, it’s stunning. You also have incredible content. You provide educational and entertainment components to properly communicate your mission with an audience. Now, you just need consumers to find the webpage.

Despite all of your content and your focus on keywords, you still don’t get the type of response you want from a search engine. If the organic search isn’t meeting your expectations, what can you do? Take a deeper look into search engine marketing (SEM). The secret to getting good exposure on search engines isn’t being a top search result, it’s understanding how search engine marketing works.

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Tags: SEM, Digital Advertising, Small Business, Digital Marketing

Metadata: Merging Keywords with Your Website

Posted by Nick Pizzolato on Tue, May 05, 2015 @ 11:04 AM

A website is built to gain notoriety. It’s a beacon to draw attention to your company. Like any light, the longer it burns the brighter it becomes. With time visitors will be directed toward it. However, your light will only be burn if it has power.

Keywords are your website’s power. Your keywords should not just be associated as a part of your site, they need to be merged within your site. When search engines look for your business they search for the keywords that are built into your pages.

How do you make keywords and phrases a part of your website? There was a time when you would just have to repeat the name of your business to grab the attention of a search engine. That’s not the case anymore. Now, they are looking for words that have meaning and are not just listed on a website, but in a website. Words that describe the data a site offers. That’s metadata.

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Tags: SEM, Small Business, Digital Marketing

Learning the Lingo: 6 SEM Terms You Must Know

Posted by Nick Pizzolato on Fri, May 01, 2015 @ 03:03 PM

Learning the Lingo is a series of posts that investigate marketing terms, ideas and strategies.

“How can I get my business on the front page of Google?” That is probably a question you ask yourself every week. You know that a majority of internet users don’t click on the second page of a search engine. If you aren’t on that first page of results, your website gets lost. Your brand needs to stand tall amongst your competition.

During the month of May, Wicked Local Media Solutions is going to offer tips, advice, explanations and statistics that will help your business become more search engine friendly. Unfortunately when it comes to search engine marketing there are a lot of terms, acronyms, and practices that are confusing and aren’t always explained. I want to make sure everyone who reads this blog is in a position to understand these words and strategies.

This edition of Learning the Lingo will break down some of the more common acronyms and the buzzwords that are used. So, if you come across these terms in another blog, you’ll know what’s being said. We want you to be able build a strategy that works the best for your business.

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Tags: SEM, Digital Advertising, Digital Marketing, Learning the Lingo

Throwback Thursday: Lexington - The Buckman Tavern

Posted by Nick Pizzolato on Thu, Apr 30, 2015 @ 02:34 PM

The Buckman Tavern, built in 1710, wasn’t just Lexington’s first public house. It was also the town’s first post office and served as the village store. It is best known as the headquarters for the town’s militia. On April 19, 1775, Captain John Parker led his minutemen from the tavern to the town green and waited for British troops, who were on their way to seize weapons in Concord. The American Revolution began that day with the “shot heard round the world.”

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Tags: Throwback Thursday

April Blog Rewind: Turning Consumers into Your Customers

Posted by Nick Pizzolato on Thu, Apr 30, 2015 @ 10:19 AM

Spring may officially start in March, but April is when people start to venture outside again. Those quick trips to purchase one or two items become longer journeys to explore their community. Our blog posts in April explored how small business owners can engage with these potential customers. We highlighted email marketing as a way to build your brand through digital communication. We broke down the science behind demographics and local targeting. We also provided updates about Google’s new reward system and found seven tools to morph your phone into a video camera.

If you missed any of those posts, here is April’s Blog Rewind.

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Tags: Small Business, Digital Marketing, Wicked Local, Email Marketing