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Nick Pizzolato

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Video: 3 Facts About Direct Email

Posted by Nick Pizzolato on Wed, Mar 18, 2015 @ 04:09 PM

 

 

When you are thinking about ways to interact with your customers, do you ever consider Direct Email? Direct Email offers you the opportunity to directly engage with a captive audience. In fact, we produced a short video to highlight some facts about the advantages of using a Direct Email campaign.

 

 

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Tags: Small Business, Digital Marketing, Marketing, Email Marketing

Create Your Own March Madness

Posted by Nick Pizzolato on Tue, Mar 17, 2015 @ 04:17 PM

On Thursday, March 19th, practically every sports fan in the country will be turning on their TV to watch college basketball. The annual NCAA Basketball Championship, also known as March Madness, begins and it is considered something of a national holiday to sports fans.

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Tags: Small Business, Customer Engagement, Marketing

Make Your Business Headline News

Posted by Nick Pizzolato on Fri, Mar 13, 2015 @ 02:45 PM

In the 21st century, advertising opportunities have become more diverse than ever before. Businesses can grow a customer base through positive word of mouth. They can engage consumers through social media and be a trusted source for information and products. They can reach their community through direct mail. Advertising is all about having your brand and product be associated with a customers’ need, so they choose you when the time comes to satisfy that need.

No matter what avenue you use to advertise, you are looking to inform consumers about your business. You want to share your name, location, what products, or services you offer and why they should buy from you. In essence you’re creating a news story about your business. However, each medium only offers a limited amount of space to sell your service. But have you ever thought about actually writing a story?

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Tags: Sponsored Content, Digital Advertising, Small Business

Throwback Thursday: The First Email

Posted by Nick Pizzolato on Thu, Mar 12, 2015 @ 04:36 PM

What do you think the first email message was?

"Did you get this message?" That would have been my guess.

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Tags: Throwback Thursday

Using Email Marketing to Engage with Consumers

Posted by Nick Pizzolato on Wed, Mar 11, 2015 @ 03:00 PM

People like to claim that social media has become the primary way people communicate with each other online. In reality, email is still the digital conversation king. Facebook knows this and has been trying to make its messenger app an email substitute for younger generations. However, with 122,500,453,020 emails sent every hour, email still holds a majority of the power.

One of the reasons why email is such a giant, is because not everyone has a Facebook or Twitter account. However, almost everyone has at least one email address. In 2014, the Radicati Group reported that more than 2.5 billion email addresses existed globally.

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Tags: Small Business, Digital Marketing, Customer Engagement, Email Marketing

Learning the Lingo: Crowdsourcing

Posted by Nick Pizzolato on Fri, Mar 06, 2015 @ 04:57 PM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: crowdsourcing.

Local businesses need community support to survive. A successful company reaches out to consumers and builds relationships with them looking to build trust. The goal is for customers to turn to a local business owner as an expert in their industry. The more of these relationships you can build, the larger your own local community of shoppers grows.

A growing trend in marketing, is building these communities through crowdsourcing. Crowdsourcing is when a business owner/manager asks their audience for an opinion. They use these conversations as a way to seek consumer advice and build a stronger relationship with patrons. This gives customers a voice and lets them feel that they have some ownership in the decision making process.

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Tags: Small Business, Digital Marketing, Customer Engagement, Marketing

Throwback Thursday: The Homebrew Computer Club's First Meeting

Posted by Nick Pizzolato on Thu, Mar 05, 2015 @ 01:05 PM

Today, we honor the group of friends who made the personal computer a necessity and Silicon Valley THE place for tech companies to go to flourish. On March 5,1975, The Homebrew Computer Club met for the first "official" time in the garage of Gordon French. Its members were the pioneers of our current digital landscape.

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Tags: Throwback Thursday

E-Commerce Brings Global Customers to Your Local Store

Posted by Nick Pizzolato on Wed, Mar 04, 2015 @ 02:33 PM

It’s not enough for a business just to have a web presence anymore, they need to be able to sell their products online too. Consumers are looking for the opportunity to buy from your online store. If you don’t have that option for them, you’re losing potential business, and maybe even significantly hurting your bottom line. Larger companies have fallen because they didn’t have an e-commerce option.

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Tags: Small Business, Digital Marketing

#TheDress or Viral Marketing Always Wins

Posted by Nick Pizzolato on Fri, Feb 27, 2015 @ 03:12 PM

It’s only 17 hours old, but the number one trend across the internet has been #TheDress. It is the lead story across many websites and is even being reported on by cable news networks. Colors and how we perceive them have become the water cooler talk of the day.

What’s lost in all of this hoopla over “Why am I seeing white and gold?” is that the dress in question is completely sold out. Not just the blue and black dress, but that dress in all of its color combinations. In fact, the dress has received so much buzz that Roman Originals, the retailer that carries it, have said that they might end up ordering the same dress in white and gold fabric. One picture inspired massive demand. That’s viral marketing.

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Tags: Digital Advertising, Digital Marketing, News & Trends

Community Businesses Succeed Together

Posted by Nick Pizzolato on Wed, Feb 25, 2015 @ 03:12 PM

Community businesses seem to always be there for each other. These local stores know that for their business to succeed in a community, everyone needs to work together to flourish. It’s a community effort to keep Main Street a thriving local economy.

This mutual support is why many business associations and chambers of commerce have at at least one annual community event that invites residents of a city or town to visit their local businesses. These events usually involve months of planning and advertising and have been marked down on calendars at least a year in advance.

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Tags: Social Media, Small Business, Business Networking