Direct email marketing offers you the opportunity to reach out and attract new customers through email. A 2013 study found that 66% of people who received email marketing messages made a purchase as a result of those emails. It may seem complicated, but it can be narrowed down to just four steps. We outline each step with this video.Read More
What makes a business stand out? If you own a pizza restaurant, what makes your store different from a pizzeria down the street? Sure, the quality of food is one way to tell the difference, but what if an out-of-state visitor comes to town? How will they decide between two options if they have no reference? The person might makes his choice based on which one has the most impactful logo.
Logos are powerful tools that business owners can use to build a recognizable, trustworthy and memorable brand. Our brains process images 60,000 times faster than we process written language. A picture of a pizza will represent a pizzeria faster than the actual words “pizzeria.” A customer who sees that image and associates it with a memory of eating a pizza may choose that business over yours just based on how that image makes them feel.Read More
The most difficult part of writing an email isn’t coming up with copy. It isn’t trying to figure out what you should promote or offer. It’s not finding people to send the message to. The most difficult part is writing the email subject line.
Your subject line is the first thing consumers see and will be the reason they interact with your message. A successful email title grabs the attention of customers and intrigues them to read more. The email’s content can provide them with details and your contact information.Read More
Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: Targeting.
It doesn’t matter if you are a new business or an established one, the common goal of all businesses is to draw in new customers. But, that is easier said than done. If every business could pull in enough clients by just opening their doors, there wouldn’t be a need to advertise or leverage deals against your competition.
You may be thinking of ways to attract everyone. But actually, you don’t need all the customers - you just need to attract the ones who will be more likely to buy from you.Read More
When you think about amusement parks you probably think of theme parks with cartoon characters, roller coasters and parades. However, did you know that there was an amusement park located in Hingham, Massachusetts?
The Melville Garden at Downer Landing was built by Dorchester industrialist Samuel Downer in 1871. It became a destination for visitors during the summer and featured clambakes, fireworks, bowling, and dancing. It was also the first place in Hingham to have electric lights. The park closed in 1897.Read More
Tags: Throwback Thursday
Congratulations! You have created the perfect email message. The content is crisp and engaging. The images you have selected are going to direct attention to the copy and create an emotional connection with a consumer. The deal you have included is guaranteed to bring customers into your store and spend money. But, who do you send the email to?
You could send the message to all of your existing customers. You know they respect and trust your business. But do you really want to just reach out to customers who already know you and your business? Shouldn’t you also be trying to engage with customers who don’t know who you are?Read More
If you missed any of these posts, here is March’s blog post roundup.Read More
Photo sharing has become extremely popular thanks to the different apps and websites that encourage social sharing. Instagram averages 70 million photo shares a day. The increasing popularity has created a surge in companies running photo sharing promotions and contests. These are easy ways for you to create and develop engagement with the consumers in your community and also inspire user generated content for your business.
The start of Spring offers many opportunities for image contests because it can inspire stellar photography. As people begin to wander outside, taking photos to showcase spring, it offers you a chance to invite consumers to connect with your business and share those images with you.
Here are five tips for running a photo sharing contest.Read More
Social media should be a part of the strategy for every business. Your social presence provides consumers with information about your business but also offers a way to communicate with your company. Engaging with you means that consumers can turn to you as a trusted resource.
But sometimes creating content on a day-to-day basis for your business can be challenging. Writer’s block can hinder the most creative social media minds. How can you clear a creative path and build strong and engaging posts?Read More
On Wednesday, it was announced that Kraft and Heinz food companies would merge to become The Heinz Kraft Company. One of Kraft's most notable (and sweetest) foods has history here in Massachusetts. I'm talking about Marshmallow Fluff.Read More