A few weeks ago, we wrote about the positive impact email marketing can have for businesses. Here is an infographic illustrating eight more reasons why email marketing campaigns are the perfect tool for your business to use.Read More
Winter is thankfully, finally, officially over. The record amount of snow that we received in February is almost gone. The temperature is rising, the birds are singing, and people are finally going outside for walks around their community. Spring is the season for waking up and emerging to a new world.
Spring cleaning is an unofficial, but much needed tradition for businesses and homes. Cleaning the salt and grime from your windows. Sweeping out the dirt that is tracked in throughout the winter. Dusting your shelves and products so that they seem more welcoming and less stagnant.
Don’t limit the spring cleaning to just your storefront - take this time and reset your ideas on advertising and marketing for your business too. Wicked Local’s annual Spring Home & Garden special section is the perfect opportunity for you to reach local customers. Our special sections are designed to appeal to consumers and their desire to prepare their homes for spring and the rest of the year.Read More
Earlier this month, Meerkat, a new video app, was introduced and touted as being a true game changer for how we communicate with each other through social media. But what is Meerkat? And is it relevant to your business?Read More
One of the reasons I think a business owner or manager may be reluctant to starting a blog is because there may be a stigma when it comes to blogging. Afterall the term “blog” is just a abbreviation for “weblog,” or an online diary. There’s a perception that it’s just an online journal. But a blog is what you make it. For businesses it can be a tool to offer real advice and insight to potential customers.Read More
Today’s Throwback Thursday image is the first in our series of “Your Main Street.” From time to time, we’re going to share a “Main Street” image from the past to honor and celebrate how important local businesses are to each one of our communities.Read More
Tags: Throwback Thursday
When you are thinking about ways to interact with your customers, do you ever consider Direct Email? Direct Email offers you the opportunity to directly engage with a captive audience. In fact, we produced a short video to highlight some facts about the advantages of using a Direct Email campaign.
On Thursday, March 19th, practically every sports fan in the country will be turning on their TV to watch college basketball. The annual NCAA Basketball Championship, also known as March Madness, begins and it is considered something of a national holiday to sports fans.Read More
In the 21st century, advertising opportunities have become more diverse than ever before. Businesses can grow a customer base through positive word of mouth. They can engage consumers through social media and be a trusted source for information and products. They can reach their community through direct mail. Advertising is all about having your brand and product be associated with a customers’ need, so they choose you when the time comes to satisfy that need.
No matter what avenue you use to advertise, you are looking to inform consumers about your business. You want to share your name, location, what products, or services you offer and why they should buy from you. In essence you’re creating a news story about your business. However, each medium only offers a limited amount of space to sell your service. But have you ever thought about actually writing a story?Read More
What do you think the first email message was?
"Did you get this message?" That would have been my guess.
Tags: Throwback Thursday
People like to claim that social media has become the primary way people communicate with each other online. In reality, email is still the digital conversation king. Facebook knows this and has been trying to make its messenger app an email substitute for younger generations. However, with 122,500,453,020 emails sent every hour, email still holds a majority of the power.
One of the reasons why email is such a giant, is because not everyone has a Facebook or Twitter account. However, almost everyone has at least one email address. In 2014, the Radicati Group reported that more than 2.5 billion email addresses existed globally.Read More