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Nick Pizzolato

Recent Posts

Local Awards are Worth Winning

Posted by Nick Pizzolato on Fri, Dec 12, 2014 @ 11:28 AM

When you watch award shows on TV, nominees often say, “It’s an honor just to be nominated.” They’re right, to be recognized as a finalist in any field is an honor. Don’t be fooled though, they all want to win.

If they win, they will be in the news. They will gain instant notoriety. Friends and family will be overjoyed that someone they know has won a prestigious award.

They’ll be advertised as an award winner on future projects. Winning an award can be like hitting the lottery. That’s true for any award, not just the televised ones.

All of the excitement, buzz and business that celebrities receive can also be duplicated for your business if you win a local business or industry award. Local and industry awards are great ways for your business to build respect within a community and increase their exposure. Awards are a testament to how hard local businesses work during the year.

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Tags: Readers Choice, Reputation, Customer Engagement

Earn Twitter Followers, Don't Buy Them

Posted by Nick Pizzolato on Tue, Dec 09, 2014 @ 01:41 PM

In the world of social media marketing, everyone is looking for an audience. Having strong customer engagement through social media means that your message is being seen and possibly shared.

But how do you gain a large audience that will interact with your brand? There are people who claim that they can build your audience in exchange for financial compensation. “Build a following on Twitter in an instant.”

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Tags: Social Media, Small Business, Customer Engagement

Creating Content for Facebook

Posted by Nick Pizzolato on Fri, Dec 05, 2014 @ 11:41 AM

Having a social media page isn’t the same has having a social media presence. Yes, you have the real estate staked out, but without content, you won’t get the response from consumers you’re looking for.

Creating Facebook content is a challenge for every business. You’re not alone if you are sometimes stumped about what messages to share.

Here are some tips that will hopefully inspire you to create entertaining and engaging content.

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Tags: Social Media, Customer Engagement

4 Must-Have Smartphone Apps

Posted by Nick Pizzolato on Fri, Nov 28, 2014 @ 01:29 PM

Today is the day. Black Friday. The day that kick-starts the holiday shopping experience. And we know that you are prepared for today and the next four weeks.

You’ve been studying up on how to use social media effectively. You have been training your staff on being brand ambassadors. Today is your day, and your business will be rewarded for all the hard work you have done preparing for the holiday season.

Even though your store will be buzzing with activity, don’t forget to find ways to engage the consumers who haven’t visited your business yet.

Your smartphone holds the key to reaching out to all customers, not just your regular shoppers. These are four smartphone apps than can help expand your reach during this shopping season.

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Tags: Social Media, Small Business, Customer Engagement

Infographic: Thanksgiving by the Numbers

Posted by Nick Pizzolato on Wed, Nov 26, 2014 @ 12:26 PM

Happy Thanksgiving!

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Tags: Infographic

Producing Video Content for Your Business

Posted by Nick Pizzolato on Tue, Nov 25, 2014 @ 12:38 PM

In the year 2000, if you had told me that I would be able to watch crystal clear video on my mobile phone, I would not have believed you. Today, I can watch sports, movies and TV shows when I’m no where near a TV.

Watching video content has never been easier or more accessible. Consumers are able to watch videos using different devices and through multiple streaming video platforms. Viewers watch everything from major motion pictures to original user generated web programs.

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Tags: Social Media, Small Business, Customer Engagement, Video

Google Plus: Building Your Business Page

Posted by Nick Pizzolato on Fri, Nov 21, 2014 @ 12:21 PM

With Google Plus offering a great opportunity to help strengthen your business’s position online, you must be excited to start building your business page. Let’s get started!

Step 1: Your Google Account

The first step is to login to your Google account. This is the username and password you use to sign on to GMail or Youtube. In the last blog, I mentioned that the fact Google's greatest strength is that all of its properties are all connected. Even if you've never created a Google Plus account, your Google login acts as your key.

Once you've logged in, in the top right hand corner of the screen there will be an icon that will give you access to your Google Plus account.

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Tags: Social Media, SEM, Small Business, Websites, Customer Engagement

Why Google Plus?

Posted by Nick Pizzolato on Tue, Nov 18, 2014 @ 03:57 PM

You probably use social media. Hopefully, you’ve got pages set up to represent your business. At the very least you probably have a personal account. Maybe you don’t check it often - but you have it.

You most likely have a Facebook profile. Maybe you’ve dabbled in LinkedIn. Perhaps you’ve looked at Twitter and just didn’t get it. Pinterest, Youtube, and Instagram are probably sites you are aware of, even if you don’t use them.

But what have you heard about Google Plus? Besides the noise that vocal critics of the platform shared when it was launched.

Have you heard that it has 540 million monthly users? That’s more users than Twitter or LinkedIn.

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Tags: Social Media, Small Business

Learning the Lingo: Call-to-Action

Posted by Nick Pizzolato on Fri, Nov 14, 2014 @ 01:06 PM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: Call-to-Action.

As a person, you may not want attention drawn to you. You may want to quietly live your life and not be exposed to the public eye. You don’t want to be a hermit, but you also don’t want people intruding on your life.

And that’s fine. Some of the greatest thinkers, artists and people have lived their lives that same way.

But if you run a business, you crave attention. You demand attention. You want everyone to know about your business. If they know about your business, they will follow your business. If they follow your business, they will want to know about your promotions, events and news. All the work you put into marketing your business is so your customers will see these announcements and act on them.

That’s a call-to-action (or CTA). It’s an instruction to a customer that will drive them to make a purchase or at the very least learn more about why your business is the best place to buy a product. It’s such an integral part of any business that you are probably already doing it, without knowing it.

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Tags: Small Business, Websites, Learning the Lingo, Customer Engagement, Marketing

Celebrating Small Businesses

Posted by Nick Pizzolato on Tue, Nov 11, 2014 @ 04:04 PM

It’s the Saturday after Thanksgiving. Big retail stores have been offering massive discounts for the last 36 hours. If you are a small business owner, you know that holiday shoppers are out and spending money, but you might not know how to bring them to your business.

You might think that shoppers aren’t thinking about your business during these mega sales. You might think that customers are only interested in getting a great deal on a flat screen TV. I’m here to let you know about a growing movement among American consumers: Small Business Saturday.

Small Business Saturday is a national campaign to help promote small and medium sized businesses during the Thanksgiving holiday weekend. It encourages shoppers to walk down Main Street and visit local stores, spending money within their community.

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Tags: Social Media, Cause Marketing, Seasonal Marketing, Small Business