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Nick Pizzolato

Recent Posts

Learning the Lingo: Crowdsourcing

Posted by Nick Pizzolato on Fri, Mar 06, 2015 @ 04:57 PM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: crowdsourcing.

Local businesses need community support to survive. A successful company reaches out to consumers and builds relationships with them looking to build trust. The goal is for customers to turn to a local business owner as an expert in their industry. The more of these relationships you can build, the larger your own local community of shoppers grows.

A growing trend in marketing, is building these communities through crowdsourcing. Crowdsourcing is when a business owner/manager asks their audience for an opinion. They use these conversations as a way to seek consumer advice and build a stronger relationship with patrons. This gives customers a voice and lets them feel that they have some ownership in the decision making process.

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Tags: Small Business, Digital Marketing, Customer Engagement, Marketing

Throwback Thursday: The Homebrew Computer Club's First Meeting

Posted by Nick Pizzolato on Thu, Mar 05, 2015 @ 01:05 PM

Today, we honor the group of friends who made the personal computer a necessity and Silicon Valley THE place for tech companies to go to flourish. On March 5,1975, The Homebrew Computer Club met for the first "official" time in the garage of Gordon French. Its members were the pioneers of our current digital landscape.

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Tags: Throwback Thursday

E-Commerce Brings Global Customers to Your Local Store

Posted by Nick Pizzolato on Wed, Mar 04, 2015 @ 02:33 PM

It’s not enough for a business just to have a web presence anymore, they need to be able to sell their products online too. Consumers are looking for the opportunity to buy from your online store. If you don’t have that option for them, you’re losing potential business, and maybe even significantly hurting your bottom line. Larger companies have fallen because they didn’t have an e-commerce option.

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Tags: Small Business, Digital Marketing

#TheDress or Viral Marketing Always Wins

Posted by Nick Pizzolato on Fri, Feb 27, 2015 @ 03:12 PM

It’s only 17 hours old, but the number one trend across the internet has been #TheDress. It is the lead story across many websites and is even being reported on by cable news networks. Colors and how we perceive them have become the water cooler talk of the day.

What’s lost in all of this hoopla over “Why am I seeing white and gold?” is that the dress in question is completely sold out. Not just the blue and black dress, but that dress in all of its color combinations. In fact, the dress has received so much buzz that Roman Originals, the retailer that carries it, have said that they might end up ordering the same dress in white and gold fabric. One picture inspired massive demand. That’s viral marketing.

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Tags: Digital Advertising, Digital Marketing, News & Trends

Community Businesses Succeed Together

Posted by Nick Pizzolato on Wed, Feb 25, 2015 @ 03:12 PM

Community businesses seem to always be there for each other. These local stores know that for their business to succeed in a community, everyone needs to work together to flourish. It’s a community effort to keep Main Street a thriving local economy.

This mutual support is why many business associations and chambers of commerce have at at least one annual community event that invites residents of a city or town to visit their local businesses. These events usually involve months of planning and advertising and have been marked down on calendars at least a year in advance.

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Tags: Social Media, Small Business, Business Networking

Using Live Chat to Engage with Your Digital Customers

Posted by Nick Pizzolato on Fri, Feb 20, 2015 @ 12:23 PM

Generating sales is more than just having the right products being visible to consumers. It’s also a matter of creating engagement with customers. Every customer wants to feel welcomed to a business. They like to feel that their patronage is wanted and needed.

Advertising and marketing strategies in the 21st century are focused on making consumers feel like they are part of a community. Making this connection through your digital store can be incredibly difficult. After all, you need to still represent your company online, but also offer an easy way for customers to contact and communicate with your enterprise.

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Tags: Digital Advertising, Digital Marketing, Customer Engagement, Marketing

Stay Local, Buy Local

Posted by Nick Pizzolato on Tue, Feb 17, 2015 @ 09:55 AM

We are all facing a huge problem, snow. We’ve had about 90 inches of it so far, and even if winter ended today, it’s going to be a while before the snow disperses. At this point it’s a new four letter word.

As hard as it is for residents and commuters to deal with this massive accumulation of snow, it’s also a strain on local businesses. Business owners are under the enormous task of finding ways to sustain their business during these harsh winters.

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Tags: Wicked Local

News and Trends: Twitter and Google Partner, Small Business Wins

Posted by Nick Pizzolato on Fri, Feb 13, 2015 @ 12:39 PM

In the next few weeks, your Twitter account has the opportunity gain a whole new audience. You could pick up not just one or two new followers, but the possibility of having a tweet seen by over a billion people.

Why? Earlier in February, Google and Twitter entered into a partnership that will benefit both companies. Twitter will allow Google access to its real-time Twitter feed and Google will feature tweets as search results.

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Tags: Social Media, SEM, Small Business

You've Got Direct Mail

Posted by Nick Pizzolato on Wed, Feb 11, 2015 @ 03:56 PM

Even in the 21st century, people still send and receive mail via the U.S. Post Office. Birthday cards and letters may have been replaced with emails and Facebook messages, but the mail is still used everyday for correspondence, gifts, and advertising.

As businesses continue to invest in digital messaging and advertising, it’s important to remember that physical mail is still being delivered, received, and read. In 2012, direct mail had a 43% share of local retail advertising.

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Tags: Small Business, Marketing

4 Ways Your Business Can Keep Warm On Snow Days

Posted by Nick Pizzolato on Fri, Feb 06, 2015 @ 02:47 PM

Recently, residents of Massachusetts have seen a historic amount of snow. New Englanders know these type of storms are going to happen, so we just hunker down and prepare ourselves.

For children in school, a snow day is a surprise day off. For business owners, it doesn’t necessarily bring smiles to faces.

Depending on the severity of the storm, a local business may have to stop or delay its operations. It means sidewalks need to be shoveled, work schedules need to be rearranged, and deliveries need to be cancelled or rescheduled. Business owners and managers need to also be prepared for the day after the storm stops, and open the store as if nothing happened.

But, if your business is slow or you are forced to close for the day due to a snow storm, that doesn’t mean you still can’t cultivate a relationship with your potential or regular customers. This is a time for you to come in from the cold and work on using social media to reach out to customers.

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Tags: Social Media, Digital Advertising, Small Business