Nick Pizzolato

Recent Posts

Linking Up With LinkedIn

Posted by Nick Pizzolato on Fri, Nov 07, 2014 @ 01:09 PM

Using Facebook and Twitter to connect and engage with consumers is a great way for you to market your brand. Afterall, this is the audience that will buy your products and visit your business. But what about your professional growth, how are you building that on social media?

What do you use when you want to reach out to colleagues, partners, investors or vendors? They might have Facebook and Twitter accounts - but something doesn’t seem right when you can recommend someone professionally and play Farmville at the same time.

You should be using LinkedIn.

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Tags: Social Media, Small Business, Customer Engagement, Business Networking

Be Social for Black Friday

Posted by Nick Pizzolato on Wed, Nov 05, 2014 @ 11:57 AM

In four weeks, the biggest shopping day of the year will commence. Black Friday.

Although the name sounds like a day the Grinch would love, it represents the first weekend of shopping for the holiday season.

It’s the time of year for cheerful music, tasty snacks, hot drinks, great shopping deals, and hundreds of thousands of consumers in the mood to spend. Of course, all of the holiday shoppers with cash (or card) in hand make business owners VERY happy.

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Tags: Social Media, Seasonal Marketing, Wicked Local, Customer Engagement

An Introduction to Twitter

Posted by Nick Pizzolato on Fri, Oct 31, 2014 @ 02:51 PM

When people refer to social media they immediately think of Facebook. However, there are other social media networks that businesses can utilize to spread brand awareness and customer engagement. Let me state the case for Twitter.

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Tags: Social Media, Customer Engagement

Be Social, Not Silent…This Holiday Season

Posted by Nick Pizzolato on Tue, Oct 28, 2014 @ 03:24 PM

Believe it or not, there are only eight more weeks until the winter holidays are here.

That’s it. You have eight weeks to connect, engage, and drive traffic to your business.

This is your opportunity to interact with customers and share news about deals and events. Help people find your business so they can purchase gifts for family, friends, and even themselves.

Are you worried that you don’t have enough time to share updates with customers? Don’t be.

Now is the perfect time for Wicked Local Media Solutions to help you reach out and get the attention of your community by using social media.

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Tags: Social Media, Seasonal Marketing, Small Business, Wicked Local, Customer Engagement

Learning the Lingo: Your Brand Ambassadors

Posted by Nick Pizzolato on Fri, Oct 24, 2014 @ 03:21 PM

Learning the Lingo is a series of posts that will investigate marketing terms, ideas and strategies. Our topic today: brand ambassadors.

You might be asking, "What is a brand ambassador? It sounds very formal. Do I need to invest a lot of money and resources into it? Do you think Beyoncé will promote my product or business on the red carpet if she becomes my brand ambassador?"

I have good news and bad news. The good news: it’s not that formal and usually no extra compensation is required. The bad news: Beyoncé probably will not mention your product. (Although, that’s a fantastic goal to have - never give up on it.)

A brand ambassador is anybody that can sell your business or product by engaging with customers, instead of selling it to them like a typical sales person would. These are people who are connected with your business and committed to seeing it succeed.

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Tags: Small Business, Learning the Lingo, Customer Engagement

Facebook 101: The Power of Being “Liked”

Posted by Nick Pizzolato on Wed, Oct 22, 2014 @ 03:45 PM

Facebook is THE social media site.

That’s not new information, they do have over a billion active users every month. They have acquired companies like Instagram and WhatsApp to position themselves to gain and retain more customers. Actually, when you factor in the active users of Instagram, WhatsApp, and Facebook Messenger, the active users total more than 2 billion people.

That’s exactly why your business needs to be on Facebook.

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Tags: Social Media, Small Business, Customer Engagement