Blog

Nick Pizzolato

Recent Posts

Advertising on Facebook

Posted by Nick Pizzolato on Mon, Jun 19, 2017 @ 01:18 PM

Social media engagement is growing every day and more businesses continue to incorporate social networking into their marketing strategy.

Read More

Tags: Social Media, Digital Marketing, Wicked Local

Greeting Customers Through a Retargeting Strategy

Posted by Nick Pizzolato on Thu, Jun 15, 2017 @ 12:58 PM

Most marketing strategies have one thing in common: repetition. Finding ways to display and announce the name of your business to consumers is an effective way to make an impression. You see this strategy used in print, on TV, and in radio ads, but your digital ads can also become a tool for brand recognition as customers use the internet.

Read More

Tags: Digital Advertising, Digital Marketing, Wicked Local

5 Reasons Why Your Business Should Use Live Chat

Posted by Nick Pizzolato on Wed, Jun 14, 2017 @ 02:03 PM

Live chat offers consumers a chance to ask questions about products and services when they visit your digital store. Here are five reasons why your business should use live chat.

Read More

Tags: Digital Marketing, Wicked Local, Customer Engagement

Conducting a Customer Survey to Grow Your Business

Posted by Nick Pizzolato on Tue, Jun 13, 2017 @ 01:56 PM

One of the best ways to evolve your business in the local marketplace is by turning to your customers and asking them what they want.

Read More

Tags: Wicked Local

Learning the Lingo: Omni-Channel Marketing

Posted by Nick Pizzolato on Thu, Jun 08, 2017 @ 01:09 PM

Consumers are exposed to advertising when watching TV, listening to the radio, riding on public transportation, visiting websites, or playing games on a smartphone. It’s hard to think of a place where a marketing campaign can’t reach a customer. It may seem like all of these mediums would overload consumers, but actually, when working together they can become a strong tool to enhance your business.

Read More

Tags: Wicked Local, Learning the Lingo, Marketing

Marketing to Millennials

Posted by Nick Pizzolato on Wed, Jun 07, 2017 @ 01:34 PM


As time passes, businesses need to adapt their marketing strategy. Right now, baby boomers are the largest consumer group, while millennials have just begun to start spending. Boomers feel comfortable with ads that market to them as consumers, while the younger generation want companies that work to engage them. The two groups, separated by about thirty years, share almost none of the same buyer attitudes, but your business will need to find ways to cater to both of them.

Read More

Tags: Wicked Local, Customer Engagement, Marketing

Marketing Your Readers Choice Award

Posted by Nick Pizzolato on Tue, Jun 06, 2017 @ 01:50 PM

In a few weeks, the 22nd Readers Choice Awards will be published online and in print, giving your business a great opportunity to celebrate winning your award. Being selected by the community as a Readers Choice Award winner is a great honor because it demonstrates that you have the trust and respect of our customers. Now take this great honor and celebrate it!

Read More

Tags: Readers Choice, Wicked Local

May Blog Rewind: Customer Engagement

Posted by Nick Pizzolato on Wed, May 31, 2017 @ 01:53 PM

During the month of May, the Wicked Local Media Solutions blog offered suggestions to local businesses on how they can connect with consumers. Whether you are preparing for the Readers Choice Awards, finding ways to build brand awareness, or building a marketing strategy around a holiday, your business can engage with customers in many different ways.

If you’ve missed any of our posts, here is our May blog rewind.

Read More

Tags: Wicked Local, Customer Engagement

Managing Your Online Reputation

Posted by Nick Pizzolato on Tue, May 30, 2017 @ 01:42 PM

Here are five ways you can manage your online reputation to help grow your business. Read More

Tags: Reputation, Infographic

Four Ways to Create Consumer Engagement with your Landing Page

Posted by Nick Pizzolato on Thu, May 25, 2017 @ 01:30 PM

Here are four ways you can create consumer engagement with your landing page.

Read More

Tags: Customer Engagement, Infographic