Blog

Nick Pizzolato

Recent Posts

Learning the Lingo: Long-Tail Keywords

Posted by Nick Pizzolato on Tue, Jun 27, 2017 @ 12:18 PM


Creating opportunities for search engines to find your business can be tricky. It’s a balance of selecting keywords that best represent the products and services you offer, but also avoiding words that other brands use. The more popular the keyword, the harder it will be for your business to become a top search result. While a single keyword helps to flag down potential consumers, long-tail keywords are actually more functional to help close a sale.

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Tags: SEM, Wicked Local, Learning the Lingo

The Strengths of Print Marketing

Posted by Nick Pizzolato on Mon, Jun 26, 2017 @ 12:53 PM

The marketing opportunities for businesses have become very diverse. There has never been so many ways for your brand to share a message with consumers. While many of the new delivery systems use digital tools to reach an audience, print marketing is still an excellent advertising strategy for your business to invest in.

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Tags: Wicked Local, Print

7 Facts About Video Marketing

Posted by Nick Pizzolato on Thu, Jun 22, 2017 @ 02:12 PM

Here are seven facts about how video marketing helps your business engage with more customers.

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Tags: Digital Marketing, Wicked Local, Video

Boosting Online Visibility with Ad Enhance

Posted by Nick Pizzolato on Wed, Jun 21, 2017 @ 02:00 PM

Advertising in print presents a great way to connect with an engaged audience, and helps spread your message. While this is an important market, it’s imperative to promote your business online as well.

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Tags: Digital Marketing, Wicked Local, Print

Building Content for Your Business

Posted by Nick Pizzolato on Tue, Jun 20, 2017 @ 01:43 PM

One of the most popular sayings in advertising is, “content is king.” The more information you provide to customers about your business, products, and services, the easier it is for them to feel connected to your brand.

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Tags: Wicked Local, Customer Engagement

Advertising on Facebook

Posted by Nick Pizzolato on Mon, Jun 19, 2017 @ 01:18 PM

Social media engagement is growing every day and more businesses continue to incorporate social networking into their marketing strategy.

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Tags: Social Media, Digital Marketing, Wicked Local

Greeting Customers Through a Retargeting Strategy

Posted by Nick Pizzolato on Thu, Jun 15, 2017 @ 12:58 PM

Most marketing strategies have one thing in common: repetition. Finding ways to display and announce the name of your business to consumers is an effective way to make an impression. You see this strategy used in print, on TV, and in radio ads, but your digital ads can also become a tool for brand recognition as customers use the internet.

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Tags: Digital Advertising, Digital Marketing, Wicked Local

5 Reasons Why Your Business Should Use Live Chat

Posted by Nick Pizzolato on Wed, Jun 14, 2017 @ 02:03 PM

Live chat offers consumers a chance to ask questions about products and services when they visit your digital store. Here are five reasons why your business should use live chat.

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Tags: Digital Marketing, Wicked Local, Customer Engagement

Conducting a Customer Survey to Grow Your Business

Posted by Nick Pizzolato on Tue, Jun 13, 2017 @ 01:56 PM

One of the best ways to evolve your business in the local marketplace is by turning to your customers and asking them what they want.

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Tags: Wicked Local

Learning the Lingo: Omni-Channel Marketing

Posted by Nick Pizzolato on Thu, Jun 08, 2017 @ 01:09 PM

Consumers are exposed to advertising when watching TV, listening to the radio, riding on public transportation, visiting websites, or playing games on a smartphone. It’s hard to think of a place where a marketing campaign can’t reach a customer. It may seem like all of these mediums would overload consumers, but actually, when working together they can become a strong tool to enhance your business.

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Tags: Wicked Local, Learning the Lingo, Marketing